Healthy Living Director
Greater Green Bay YMCA, Inc., Green Bay, Wisconsin, United States, 54311
Under the direction of the Branch Executive, the Healthy Living Director provides strategic leadership, direction, and oversight for all Healthy Living programs, including group exercise and wellness initiatives. This role designs and implements high-impact programs that foster member engagement, encourage long-term retention, and strengthen overall well-being. The Healthy Living Director supports targeted initiatives for Seniors and contributes to broader community health efforts, such as worksite wellness and chronic disease prevention programs. Core program areas include personal training, small group training, new member onboarding, and cultivating a vibrant, inclusive wellness culture across the branch.
ESSENTIAL FUNCTIONS
Supervise, train, and support staff in personal training, small group training, and new member onboarding to ensure consistent delivery of high-quality, inclusive wellness experiences that promote member engagement and program success.
Manage day-to-day operations of the Wellness Center by overseeing staffing, schedule flow, and program execution to ensure a clean, safe, and engaging member environment.
Manage the Healthy Living budget by monitoring expenses, forecasting needs, and aligning spending with organizational priorities so that resources are used responsibly and financial goals are consistently met.
Design and maintain personal training services by ensuring programs are safe, progressive, and individualized so members can effectively work toward their personal health goals.
Monitor trainer performance by tracking billable hours, client retention, revenue generation, and package sales to strengthen departmental outcomes and the branch’s financial sustainability.
Collaborate with Healthy Living Directors across the association to implement standardized practices so that all wellness programs maintain consistency, quality, and alignment with YMCA goals.
Promote Healthy Living initiatives through internal communication and community partnerships to increase awareness, participation, and overall community impact.
Evaluate Group Exercise effectiveness by analyzing attendance trends, participation levels, class scheduling, and program variety to ensure offerings remain responsive to member needs.
Maintain high standards in the Wellness Center by ensuring equipment cleanliness, functionality, and safety so members experience a reliable and welcoming fitness environment.
Lead and engage staff in the YMCA’s Annual Giving Campaign by providing coaching and outreach support to strengthen donor relationships and advance the Y’s philanthropic goals.
Serve as a rotating Leader on Duty by overseeing facility operations, addressing member concerns, and ensuring safety and cleanliness to support a positive member experience.
QUALIFICATIONS
Four-year degree preferred; areas of study may include exercise science, physiology/kinesiology, health and wellness, or physical education.
6–8 years of experience in personal training, exercise physiology, or wellness coaching may be considered in lieu of degree.
Current or previous Personal Training Certification from a nationally accredited organization required; must be obtained within the first 6 months of employment if not current.
Experience in group exercise preferred.
Supervisory or leadership experience required.
Experience in program development required.
Strong administrative, organizational, math, and computer skills with high attention to detail.
Ability to prioritize workload, meet deadlines, and maintain confidentiality of records.
Ability to work a schedule aligned with departmental and facility needs.
Willingness to support group exercise classes by filling in as needed.
COMPETENCIES
Accountability:
Takes ownership of work outcomes and consistently meets commitments with minimal supervision. Proactively identifies and corrects mistakes, communicates progress and challenges, and ensures responsibilities are fulfilled accurately and on time. Holds self and others to high standards of performance to ensure organizational goals are achieved.
Emotional Intelligence:
Recognizes and respond appropriately to staff behaviors, performance, and change management to maintain a productive, secure and comfortable work space.
Assertiveness:
Upholds association goals and quality standards with confidence and respect to ensure quality and a results driven department.
Adaptability:
Adjusts communication style, priorities, and approach to meet staff and member needs and respond to dynamic fitness center conditions.
Communication:
Listens actively and conveys information clearly and respectfully to staff, colleagues, and members to ensure success in programming and member satisfaction.
Time Management:
Balances multiple tasks such as management duties, member interaction, and support of needs within facility.
Relationship Building:
Creates genuine, supportive relationships with colleagues, staff, and members to foster belonging and connection to the YMCA community.
Conflict Resolution:
Addresses staff or member concerns calmly and respectfully, seeking constructive solutions that uphold YMCA values and member satisfaction.
WORK ENVIRONMENT & PHYSICAL DEMANDS
Must be able to stand and move on feet for up to 8 hours per shift.
Lift or move to 80lbs. regularly.
May require travel between YMCA centers or off-site locations
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities, duties, or qualifications. Additional tasks may be assigned as needed to support organizational goals. Employees must be able to perform the essential functions of the position, with or without reasonable accommodation.
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ESSENTIAL FUNCTIONS
Supervise, train, and support staff in personal training, small group training, and new member onboarding to ensure consistent delivery of high-quality, inclusive wellness experiences that promote member engagement and program success.
Manage day-to-day operations of the Wellness Center by overseeing staffing, schedule flow, and program execution to ensure a clean, safe, and engaging member environment.
Manage the Healthy Living budget by monitoring expenses, forecasting needs, and aligning spending with organizational priorities so that resources are used responsibly and financial goals are consistently met.
Design and maintain personal training services by ensuring programs are safe, progressive, and individualized so members can effectively work toward their personal health goals.
Monitor trainer performance by tracking billable hours, client retention, revenue generation, and package sales to strengthen departmental outcomes and the branch’s financial sustainability.
Collaborate with Healthy Living Directors across the association to implement standardized practices so that all wellness programs maintain consistency, quality, and alignment with YMCA goals.
Promote Healthy Living initiatives through internal communication and community partnerships to increase awareness, participation, and overall community impact.
Evaluate Group Exercise effectiveness by analyzing attendance trends, participation levels, class scheduling, and program variety to ensure offerings remain responsive to member needs.
Maintain high standards in the Wellness Center by ensuring equipment cleanliness, functionality, and safety so members experience a reliable and welcoming fitness environment.
Lead and engage staff in the YMCA’s Annual Giving Campaign by providing coaching and outreach support to strengthen donor relationships and advance the Y’s philanthropic goals.
Serve as a rotating Leader on Duty by overseeing facility operations, addressing member concerns, and ensuring safety and cleanliness to support a positive member experience.
QUALIFICATIONS
Four-year degree preferred; areas of study may include exercise science, physiology/kinesiology, health and wellness, or physical education.
6–8 years of experience in personal training, exercise physiology, or wellness coaching may be considered in lieu of degree.
Current or previous Personal Training Certification from a nationally accredited organization required; must be obtained within the first 6 months of employment if not current.
Experience in group exercise preferred.
Supervisory or leadership experience required.
Experience in program development required.
Strong administrative, organizational, math, and computer skills with high attention to detail.
Ability to prioritize workload, meet deadlines, and maintain confidentiality of records.
Ability to work a schedule aligned with departmental and facility needs.
Willingness to support group exercise classes by filling in as needed.
COMPETENCIES
Accountability:
Takes ownership of work outcomes and consistently meets commitments with minimal supervision. Proactively identifies and corrects mistakes, communicates progress and challenges, and ensures responsibilities are fulfilled accurately and on time. Holds self and others to high standards of performance to ensure organizational goals are achieved.
Emotional Intelligence:
Recognizes and respond appropriately to staff behaviors, performance, and change management to maintain a productive, secure and comfortable work space.
Assertiveness:
Upholds association goals and quality standards with confidence and respect to ensure quality and a results driven department.
Adaptability:
Adjusts communication style, priorities, and approach to meet staff and member needs and respond to dynamic fitness center conditions.
Communication:
Listens actively and conveys information clearly and respectfully to staff, colleagues, and members to ensure success in programming and member satisfaction.
Time Management:
Balances multiple tasks such as management duties, member interaction, and support of needs within facility.
Relationship Building:
Creates genuine, supportive relationships with colleagues, staff, and members to foster belonging and connection to the YMCA community.
Conflict Resolution:
Addresses staff or member concerns calmly and respectfully, seeking constructive solutions that uphold YMCA values and member satisfaction.
WORK ENVIRONMENT & PHYSICAL DEMANDS
Must be able to stand and move on feet for up to 8 hours per shift.
Lift or move to 80lbs. regularly.
May require travel between YMCA centers or off-site locations
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities, duties, or qualifications. Additional tasks may be assigned as needed to support organizational goals. Employees must be able to perform the essential functions of the position, with or without reasonable accommodation.
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