Associate Director of Consumer Insights
Scorpion Therapeutics, San Francisco, California, United States, 94199
Role Summary
As the Associate Director of Consumer Insights, you will shape marketing strategies and patient experience by leading the development and execution of a robust consumer insights program. You will translate complex data into actionable insights to guide cross-functional teams in engaging with patients. This role is hybrid and based in Foster City, California. Responsibilities
Insight Generation: Extract and synthesize actionable insights from large consumer datasets to identify key behaviors, trends, and opportunities; provide strategic recommendations to optimize media and marketing strategies. Data Analysis: Conduct comprehensive analyses of consumer data, integrate disparate sources, and develop compelling narratives that clearly communicate insights. Media Strategy Support: Provide data-driven recommendations to optimize marketing and media strategies; influence content, channel, and audience targeting decisions. Reporting Ecosystem Development: Lead the development of self-service analytics, build and scale dashboards (Power BI/Tableau), and ensure timely, accurate reporting across teams. Clean Room/LiveRamp Expertise: Leverage experience with LiveRamp and data clean rooms to manage and enhance data analysis with privacy-compliant integration. Communication: Create and deliver reports and presentations that convey key findings and actionable recommendations to stakeholders and senior leadership. Data Governance & Quality: Ensure data integrity, accuracy, and confidentiality following governance and security best practices. Qualifications
Required:
Experience in consumer insights or data analytics with a focus on marketing, business intelligence, or media strategies; preferably in the pharmaceutical or healthcare industry. Required:
Proficiency in data analysis tools, especially Power BI, Tableau, and SQL; strong data visualization and reporting skills. Required:
Experience extracting actionable insights from consumer data, including patient-level data (1P, 3P claims, SDoH, SFMC). Required:
Excellent communication skills to distill complex data into clear, actionable reports for a wide range of stakeholders. Required:
Ability to measure and track KPIs and make data-driven recommendations to improve media and marketing strategies. Required:
Bachelor’s degree and 10 years of relevant experience, or Master’s degree and 8 years of relevant experience, or PhD with 5 years of relevant experience. Preferred:
Experience with pharma patient claims data (IQVIA LAAD, Symphony, HealthVerity) and familiarity with LiveRamp. Preferred:
Prior experience using consumer insights to inform media and advertising strategies. Skills
Data analysis and storytelling Power BI, Tableau, SQL Self-service analytics and dashboard development Cross-functional collaboration and stakeholder management Data governance and privacy-constrained data integration Education
Bachelor’s degree with 10+ years of relevant experience, or Master’s degree with 8+ years, or PhD with 5+ years
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As the Associate Director of Consumer Insights, you will shape marketing strategies and patient experience by leading the development and execution of a robust consumer insights program. You will translate complex data into actionable insights to guide cross-functional teams in engaging with patients. This role is hybrid and based in Foster City, California. Responsibilities
Insight Generation: Extract and synthesize actionable insights from large consumer datasets to identify key behaviors, trends, and opportunities; provide strategic recommendations to optimize media and marketing strategies. Data Analysis: Conduct comprehensive analyses of consumer data, integrate disparate sources, and develop compelling narratives that clearly communicate insights. Media Strategy Support: Provide data-driven recommendations to optimize marketing and media strategies; influence content, channel, and audience targeting decisions. Reporting Ecosystem Development: Lead the development of self-service analytics, build and scale dashboards (Power BI/Tableau), and ensure timely, accurate reporting across teams. Clean Room/LiveRamp Expertise: Leverage experience with LiveRamp and data clean rooms to manage and enhance data analysis with privacy-compliant integration. Communication: Create and deliver reports and presentations that convey key findings and actionable recommendations to stakeholders and senior leadership. Data Governance & Quality: Ensure data integrity, accuracy, and confidentiality following governance and security best practices. Qualifications
Required:
Experience in consumer insights or data analytics with a focus on marketing, business intelligence, or media strategies; preferably in the pharmaceutical or healthcare industry. Required:
Proficiency in data analysis tools, especially Power BI, Tableau, and SQL; strong data visualization and reporting skills. Required:
Experience extracting actionable insights from consumer data, including patient-level data (1P, 3P claims, SDoH, SFMC). Required:
Excellent communication skills to distill complex data into clear, actionable reports for a wide range of stakeholders. Required:
Ability to measure and track KPIs and make data-driven recommendations to improve media and marketing strategies. Required:
Bachelor’s degree and 10 years of relevant experience, or Master’s degree and 8 years of relevant experience, or PhD with 5 years of relevant experience. Preferred:
Experience with pharma patient claims data (IQVIA LAAD, Symphony, HealthVerity) and familiarity with LiveRamp. Preferred:
Prior experience using consumer insights to inform media and advertising strategies. Skills
Data analysis and storytelling Power BI, Tableau, SQL Self-service analytics and dashboard development Cross-functional collaboration and stakeholder management Data governance and privacy-constrained data integration Education
Bachelor’s degree with 10+ years of relevant experience, or Master’s degree with 8+ years, or PhD with 5+ years
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