Associate Director, Field Marketing - Georgia
Scorpion Therapeutics, Florida, New York, United States
Role Summary
The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team (supporting Georgia and neighboring states). The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., shaping and executing brand strategy through strategic partnerships and dialogue on the evolving treatment landscape, and positioning Takeda as a leader in PsO. Reports to the Director, Head of HCP Engagements. Responsibilities
Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers (APPs) in dermatology. Develop and execute strategic engagement plans aligned with brand objectives; serve as a subject matter expert in psoriasis disease management. Ensure compliant, accurate, and balanced scientific communication during interactions with external stakeholders. Gather and analyze competitive intelligence to stay informed on KOL alignment, market drivers, influence points, and provider dynamics. Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities. Capture, document, and analyze customer and market insights to identify regional and national trends guiding strategic decisions for market entry. Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and tactics that drive brand performance. Stay current on customer, competitive, and marketplace activities and share insights in a structured format with the broader team. Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and unmet medical needs. Identify, recruit, and engage appropriate advisors based on therapeutic expertise and geographic representation. Execute advisory boards and consultant meetings to gather actionable insights that inform brand strategies. Facilitate post-meeting debriefs and synthesize insights into actionable recommendations for internal teams. Support strategy, planning, and execution of national and regional congresses to advance dermatology brand and disease state awareness. Attend national congresses and regional conferences within the assigned geographic area; synthesize insights and share compliantly with internal stakeholders. Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership. Facilitate post-congress debriefs to evaluate outcomes and refine engagement strategies. Lead partnerships with field leadership within the assigned geography to optimize and execute marketing strategies. Identify and prioritize key educational needs and opportunities within target markets; initiate programs to address these gaps. Support identification and development of the speaker bureau, maintaining communication with members to ensure alignment on disease education and brand messaging. Serve as a strategic bridge between internal teams and external thought leaders to ensure alignment and collaboration. Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned. Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority. Qualifications
Required: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred). Required: 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in KOL management. Required: Proven experience in developing engagement plans for thought leader/KOL management; ability to liaise with external stakeholders. Required: Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs. Required: Strong leadership capabilities to set direction, drive alignment, resolve issues, and assess risk. Required: Excellent collaboration skills with ability to influence cross-functional teams without direct authority. Required: Highly organized with strong analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects. Required: Exceptional oral and written communication skills with learning agility and budgeting experience. Required: Skilled in using AI tools to drive efficiency and innovation. Preferred: Experience in Psoriasis therapeutic market. Preferred: New product launch experience. Preferred: Knowledge of buy-and-bill reimbursement models and payer dynamics. Preferred: Skilled in complex biologics. Additional Requirements
Travel up to 50% of the time, including conferences on weekends, overnight programs, and key internal meetings. Individual must reside within territory boundaries due to extensive travel requirements.
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The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team (supporting Georgia and neighboring states). The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., shaping and executing brand strategy through strategic partnerships and dialogue on the evolving treatment landscape, and positioning Takeda as a leader in PsO. Reports to the Director, Head of HCP Engagements. Responsibilities
Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers (APPs) in dermatology. Develop and execute strategic engagement plans aligned with brand objectives; serve as a subject matter expert in psoriasis disease management. Ensure compliant, accurate, and balanced scientific communication during interactions with external stakeholders. Gather and analyze competitive intelligence to stay informed on KOL alignment, market drivers, influence points, and provider dynamics. Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities. Capture, document, and analyze customer and market insights to identify regional and national trends guiding strategic decisions for market entry. Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and tactics that drive brand performance. Stay current on customer, competitive, and marketplace activities and share insights in a structured format with the broader team. Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and unmet medical needs. Identify, recruit, and engage appropriate advisors based on therapeutic expertise and geographic representation. Execute advisory boards and consultant meetings to gather actionable insights that inform brand strategies. Facilitate post-meeting debriefs and synthesize insights into actionable recommendations for internal teams. Support strategy, planning, and execution of national and regional congresses to advance dermatology brand and disease state awareness. Attend national congresses and regional conferences within the assigned geographic area; synthesize insights and share compliantly with internal stakeholders. Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership. Facilitate post-congress debriefs to evaluate outcomes and refine engagement strategies. Lead partnerships with field leadership within the assigned geography to optimize and execute marketing strategies. Identify and prioritize key educational needs and opportunities within target markets; initiate programs to address these gaps. Support identification and development of the speaker bureau, maintaining communication with members to ensure alignment on disease education and brand messaging. Serve as a strategic bridge between internal teams and external thought leaders to ensure alignment and collaboration. Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned. Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority. Qualifications
Required: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred). Required: 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in KOL management. Required: Proven experience in developing engagement plans for thought leader/KOL management; ability to liaise with external stakeholders. Required: Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs. Required: Strong leadership capabilities to set direction, drive alignment, resolve issues, and assess risk. Required: Excellent collaboration skills with ability to influence cross-functional teams without direct authority. Required: Highly organized with strong analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects. Required: Exceptional oral and written communication skills with learning agility and budgeting experience. Required: Skilled in using AI tools to drive efficiency and innovation. Preferred: Experience in Psoriasis therapeutic market. Preferred: New product launch experience. Preferred: Knowledge of buy-and-bill reimbursement models and payer dynamics. Preferred: Skilled in complex biologics. Additional Requirements
Travel up to 50% of the time, including conferences on weekends, overnight programs, and key internal meetings. Individual must reside within territory boundaries due to extensive travel requirements.
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