Executive Director, Omnichannel Marketing
Scorpion Therapeutics, Berkeley Heights, New Jersey, us, 07922
Role Summary
The Executive Director, Omnichannel Marketing leads the strategic vision and execution of omnichannel marketing for BioNTech’s oncology portfolio in the US. Based in New Jersey, the role focuses on building scalable operating models, processes, and tools to drive awareness and growth across HCPs and patients. Responsibilities
Define and implement scalable omnichannel operating models, processes and tools for a growing portfolio Hands-on marketer responsible for strategy, execution and operations of omnichannel marketing, including identifying and building infrastructure to support Develop and drive omnichannel marketing vision for HCPs and patients Design, map and optimize communication cadence for various customer segments Be the digital champion across the organization fostering a learning culture Establish KPIs, dashboards for campaigns Manage creative agency to deliver quality initiatives with a sense of urgency Qualifications
Extensive experience leading marketing teams, ideally within biotech or pharmaceutical industry, with a focus on oncology products In-depth understanding of the oncology market, including competitive landscape, regulatory requirements, and emerging trends Proven track record of overseeing successful product launches in the oncology space, including development and execution of comprehensive marketing strategies to drive market adoption, adjust plans based on learnings, and revenue growth Strong ability to collaborate with cross functional teams, including Sales, Marketing, Analytics, IT, Regulatory affairs, Medical, Legal to align marketing initiatives with overall business objectives and timelines Strategic mindset with the ability to develop and implement long term marketing strategies that capitalize on market opportunities and differentiate BioNTech’s offerings in the competitive landscape Expertise in developing differentiated positioning strategies for BioNTech portfolio leveraging market insights, customer feedback and competitive analysis Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, Rep-triggered and headquarter emails, websites, and digital measurement plans Skills
Strong leadership and cross-functional collaboration Strategic planning and execution across omnichannel channels Digital marketing, CRM, and analytics proficiency Ability to develop and manage budgets, KPIs, and performance dashboards Excellent communication, presentation, and stakeholder management Education
Bachelor’s degree required with a minimum of 10 years of demonstrated experience in US oncology (preferably solid tumor) / specialty marketing
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The Executive Director, Omnichannel Marketing leads the strategic vision and execution of omnichannel marketing for BioNTech’s oncology portfolio in the US. Based in New Jersey, the role focuses on building scalable operating models, processes, and tools to drive awareness and growth across HCPs and patients. Responsibilities
Define and implement scalable omnichannel operating models, processes and tools for a growing portfolio Hands-on marketer responsible for strategy, execution and operations of omnichannel marketing, including identifying and building infrastructure to support Develop and drive omnichannel marketing vision for HCPs and patients Design, map and optimize communication cadence for various customer segments Be the digital champion across the organization fostering a learning culture Establish KPIs, dashboards for campaigns Manage creative agency to deliver quality initiatives with a sense of urgency Qualifications
Extensive experience leading marketing teams, ideally within biotech or pharmaceutical industry, with a focus on oncology products In-depth understanding of the oncology market, including competitive landscape, regulatory requirements, and emerging trends Proven track record of overseeing successful product launches in the oncology space, including development and execution of comprehensive marketing strategies to drive market adoption, adjust plans based on learnings, and revenue growth Strong ability to collaborate with cross functional teams, including Sales, Marketing, Analytics, IT, Regulatory affairs, Medical, Legal to align marketing initiatives with overall business objectives and timelines Strategic mindset with the ability to develop and implement long term marketing strategies that capitalize on market opportunities and differentiate BioNTech’s offerings in the competitive landscape Expertise in developing differentiated positioning strategies for BioNTech portfolio leveraging market insights, customer feedback and competitive analysis Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, Rep-triggered and headquarter emails, websites, and digital measurement plans Skills
Strong leadership and cross-functional collaboration Strategic planning and execution across omnichannel channels Digital marketing, CRM, and analytics proficiency Ability to develop and manage budgets, KPIs, and performance dashboards Excellent communication, presentation, and stakeholder management Education
Bachelor’s degree required with a minimum of 10 years of demonstrated experience in US oncology (preferably solid tumor) / specialty marketing
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