Senior Manager Marketing Operations (Aesthetics Med Device)
Scorpion Therapeutics, Bothell, Washington, United States, 98021
Role Summary
The Senior Manager, Marketing Operations & Events drives end-to-end experience strategy and execution to elevate brand presence across the U.S. and Canada, partnering with Brand and Digital Marketing to translate strategy into measurable experiences that boost awareness, engagement, and commercial growth. This role reinforces premium brand positioning across Thermage, Fraxel, Clear + Brilliant, and VASER, and requires a balance of strategic foresight and hands-on execution to connect brands with customers. Responsibilities
Develop and execute an annual event experience strategy aligned to business objectives, brand priorities, and portfolio growth plans. Partner with Brand Managers to translate brand strategies into cohesive, high-impact event experiences that achieve commercial and customer engagement goals. Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with overarching strategy and positioning. Lead planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the brand and generate qualified leads. Ensure event content, creative, and messaging are consistent with premium brand standards and comply with PRC requirements. Manage budgets, vendor relationships, timelines, and resources to ensure on-time, on-budget delivery. Coordinate event-related amplification with Digital Marketing to optimize reach, engagement, and conversion. Ensure alignment between event execution and digital touchpoints to deliver a seamless experience. Collaborate with Sales and Digital to ensure Salesforce lead capture, campaign tracking, and post-event nurturing workflows. Support dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event. Leverage CRM and analytics to inform event optimization and integrated marketing decisions. Define, monitor, and analyze event KPIs to guide strategic decision-making and post-event improvements. Provide post-event analyses and recommendations to enhance future brand event strategies. Develop quarterly and annual performance reports; identify opportunities to accelerate pipeline and improve conversion. Utilize dashboards and data to drive optimization and maximize marketing impact. Collaborate with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure integrated, brand-consistent, commercially aligned events. Serve as a liaison with Sales to align event objectives with field priorities and ensure effective follow-up. Travel to engage with customers and sales teams to deepen market understanding and assess impact. Act as a strategic advisor to Brand Managers, sharing insights and feedback to refine brand strategy. Manage event budgets, vendor agreements, and internal resource allocation; optimize cost and performance. Assess internal capabilities and vendor dependencies to optimize resourcing and cost efficiency. Negotiate contracts and lead cost-containment initiatives while maintaining premium quality standards. Track financial and performance indicators (cost per lead, cost per MQL, ROI) to drive accountability and continuous improvement. Qualifications
Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred). Minimum 8 years of experience in event marketing or marketing operations, preferably in the medical device, aesthetics, or healthcare industry. Proven success in planning and executing national and regional conferences, tradeshows, and educational events. Experience developing end-to-end event experiences from concept through execution and post-event engagement that reinforce premium brand positioning. Strong financial acumen with experience in cost containment, vendor negotiation, and ROI-driven event planning. Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting. Proven ability to manage agencies and vendors to deliver high-quality experiences while optimizing budget and efficiency. Solid foundation in marketing fundamentals with the ability to connect event execution to brand and business goals. Excellent communication, leadership, and project management skills with the ability to influence cross-functionally. Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet). Experience in the aesthetics industry or premium healthcare segment is a plus. A self-starter who thrives in a fast-paced environment and is willing to travel up to 35%. Leadership attributes include curiosity, accountability, collaboration, agility, and clear communication. Education
Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred). Skills
Salesforce for lead capture, campaign attribution, and performance reporting Vendor management and contract negotiation Event planning and program management tools (Asana, Cvent, Airtable, Smartsheet) Data analysis and KPI development for event optimization Cross-functional collaboration and stakeholder management Additional Requirements
Travel up to 35% as needed.
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The Senior Manager, Marketing Operations & Events drives end-to-end experience strategy and execution to elevate brand presence across the U.S. and Canada, partnering with Brand and Digital Marketing to translate strategy into measurable experiences that boost awareness, engagement, and commercial growth. This role reinforces premium brand positioning across Thermage, Fraxel, Clear + Brilliant, and VASER, and requires a balance of strategic foresight and hands-on execution to connect brands with customers. Responsibilities
Develop and execute an annual event experience strategy aligned to business objectives, brand priorities, and portfolio growth plans. Partner with Brand Managers to translate brand strategies into cohesive, high-impact event experiences that achieve commercial and customer engagement goals. Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with overarching strategy and positioning. Lead planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the brand and generate qualified leads. Ensure event content, creative, and messaging are consistent with premium brand standards and comply with PRC requirements. Manage budgets, vendor relationships, timelines, and resources to ensure on-time, on-budget delivery. Coordinate event-related amplification with Digital Marketing to optimize reach, engagement, and conversion. Ensure alignment between event execution and digital touchpoints to deliver a seamless experience. Collaborate with Sales and Digital to ensure Salesforce lead capture, campaign tracking, and post-event nurturing workflows. Support dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event. Leverage CRM and analytics to inform event optimization and integrated marketing decisions. Define, monitor, and analyze event KPIs to guide strategic decision-making and post-event improvements. Provide post-event analyses and recommendations to enhance future brand event strategies. Develop quarterly and annual performance reports; identify opportunities to accelerate pipeline and improve conversion. Utilize dashboards and data to drive optimization and maximize marketing impact. Collaborate with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure integrated, brand-consistent, commercially aligned events. Serve as a liaison with Sales to align event objectives with field priorities and ensure effective follow-up. Travel to engage with customers and sales teams to deepen market understanding and assess impact. Act as a strategic advisor to Brand Managers, sharing insights and feedback to refine brand strategy. Manage event budgets, vendor agreements, and internal resource allocation; optimize cost and performance. Assess internal capabilities and vendor dependencies to optimize resourcing and cost efficiency. Negotiate contracts and lead cost-containment initiatives while maintaining premium quality standards. Track financial and performance indicators (cost per lead, cost per MQL, ROI) to drive accountability and continuous improvement. Qualifications
Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred). Minimum 8 years of experience in event marketing or marketing operations, preferably in the medical device, aesthetics, or healthcare industry. Proven success in planning and executing national and regional conferences, tradeshows, and educational events. Experience developing end-to-end event experiences from concept through execution and post-event engagement that reinforce premium brand positioning. Strong financial acumen with experience in cost containment, vendor negotiation, and ROI-driven event planning. Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting. Proven ability to manage agencies and vendors to deliver high-quality experiences while optimizing budget and efficiency. Solid foundation in marketing fundamentals with the ability to connect event execution to brand and business goals. Excellent communication, leadership, and project management skills with the ability to influence cross-functionally. Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet). Experience in the aesthetics industry or premium healthcare segment is a plus. A self-starter who thrives in a fast-paced environment and is willing to travel up to 35%. Leadership attributes include curiosity, accountability, collaboration, agility, and clear communication. Education
Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred). Skills
Salesforce for lead capture, campaign attribution, and performance reporting Vendor management and contract negotiation Event planning and program management tools (Asana, Cvent, Airtable, Smartsheet) Data analysis and KPI development for event optimization Cross-functional collaboration and stakeholder management Additional Requirements
Travel up to 35% as needed.
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