Director, Thought Leader Engagement, Breast Oncology - Atlantic
Scorpion Therapeutics, Miami, Florida, us, 33222
Role Summary
The Director, Thought Leader Engagement (TLE) Atlantic role is part of the marketing organization at Gilead Oncology. This role engages with thought leaders in both academic and community oncology settings and is critical for insight generation aligned with brand needs, sentiment tracking, and strategic partnerships with field teams to develop market analyses and build brand advocacy. The position supports in-line and future breast cancer portfolio initiatives and collaborates closely with headquarters marketing, medical affairs, and cross-functional field teams. Responsibilities
Customer Profiling: Develop and maintain a living document (refreshed annually) that profiles strategic academic and community customers. Engagement with Academic Opinion Leaders (OLs): Identify and engage academic OLs for insight generation, advocacy development, and sentiment tracking. Community Influencer Engagement: Work with influential breast cancer treaters in key community accounts to understand market ecosystems and build advocacy through long-term relationship building, feedback synthesis from consulting and engagements, and strategic collaborations. Insight Sharing: Provide actionable insights to cross-functional field partners, HQ marketing, and medical affairs. Pre-Launch Support: Assist HQ marketing in understanding market sentiment, treatment drivers/barriers, and generating insights for strategic launch planning. Annual Brand Planning: Collaborate strategically with HQ marketing during brand planning. Congress Strategy: Lead OL/customer engagement planning at Tier 1 and Tier 2 congresses in collaboration with marketing, executive leadership, and cross-functional partners. Consultant Selection: Advise on consultant selection for advisory boards, 1:1 consulting, and strategic projects aligned with brand needs. Speaker Bureau Oversight: Track and manage speaker bureau impact per Gilead’s business conduct manual. Vendor Management: Lead and manage third-party program vendors to ensure alignment with organizational objectives. Cross-Functional Leadership: Act as a leader within the cross-functional team through proactive communication and collaboration. Headquarters Collaboration: Collaborate compliantly with global and US medical strategy colleagues and OLP for customer engagement planning. Budget Management: Effectively manage and track budget. Qualifications
Required: Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience. Required: Ability to travel as may be reasonably required, including regular travel within the assigned area; onsite visitation requirements for healthcare practitioners within an assigned area (as applicable); ability to perform all essential duties; valid driver’s license. Preferred: People leadership experience Preferred: Minimum 5 years of oncology experience Preferred: Minimum 3 years’ pharmaceutical marketing experience Preferred: Oncology launch experience Preferred: Knowledge and experience in the breast cancer market Preferred: Strong interpersonal and communication skills Preferred: Strategic thinking and execution capabilities Preferred: Experience leading cross-functional teams Preferred: Proven ability to manage multiple projects and priorities Preferred: Willingness to travel up to 50%, including overnights, some evening/weekend programs, based on business needs
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The Director, Thought Leader Engagement (TLE) Atlantic role is part of the marketing organization at Gilead Oncology. This role engages with thought leaders in both academic and community oncology settings and is critical for insight generation aligned with brand needs, sentiment tracking, and strategic partnerships with field teams to develop market analyses and build brand advocacy. The position supports in-line and future breast cancer portfolio initiatives and collaborates closely with headquarters marketing, medical affairs, and cross-functional field teams. Responsibilities
Customer Profiling: Develop and maintain a living document (refreshed annually) that profiles strategic academic and community customers. Engagement with Academic Opinion Leaders (OLs): Identify and engage academic OLs for insight generation, advocacy development, and sentiment tracking. Community Influencer Engagement: Work with influential breast cancer treaters in key community accounts to understand market ecosystems and build advocacy through long-term relationship building, feedback synthesis from consulting and engagements, and strategic collaborations. Insight Sharing: Provide actionable insights to cross-functional field partners, HQ marketing, and medical affairs. Pre-Launch Support: Assist HQ marketing in understanding market sentiment, treatment drivers/barriers, and generating insights for strategic launch planning. Annual Brand Planning: Collaborate strategically with HQ marketing during brand planning. Congress Strategy: Lead OL/customer engagement planning at Tier 1 and Tier 2 congresses in collaboration with marketing, executive leadership, and cross-functional partners. Consultant Selection: Advise on consultant selection for advisory boards, 1:1 consulting, and strategic projects aligned with brand needs. Speaker Bureau Oversight: Track and manage speaker bureau impact per Gilead’s business conduct manual. Vendor Management: Lead and manage third-party program vendors to ensure alignment with organizational objectives. Cross-Functional Leadership: Act as a leader within the cross-functional team through proactive communication and collaboration. Headquarters Collaboration: Collaborate compliantly with global and US medical strategy colleagues and OLP for customer engagement planning. Budget Management: Effectively manage and track budget. Qualifications
Required: Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience. Required: Ability to travel as may be reasonably required, including regular travel within the assigned area; onsite visitation requirements for healthcare practitioners within an assigned area (as applicable); ability to perform all essential duties; valid driver’s license. Preferred: People leadership experience Preferred: Minimum 5 years of oncology experience Preferred: Minimum 3 years’ pharmaceutical marketing experience Preferred: Oncology launch experience Preferred: Knowledge and experience in the breast cancer market Preferred: Strong interpersonal and communication skills Preferred: Strategic thinking and execution capabilities Preferred: Experience leading cross-functional teams Preferred: Proven ability to manage multiple projects and priorities Preferred: Willingness to travel up to 50%, including overnights, some evening/weekend programs, based on business needs
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