Senior Director, US Product Marketing
Scorpion Therapeutics, Gaithersburg, Maryland, us, 20883
Role Summary
The Senior Director, US Product Marketing leads the overall US brand strategy for Health Care Provider (HCP) and Patient promotional activities in the metastatic uveal market, and oversees the US brand positioning and potential launch strategy for metastatic cutaneous melanoma. The role requires proactive leadership across strategic planning, multi-channel promotion, market research, performance analytics, and cross-functional collaboration, with the flexibility to focus on different marketing aspects as needed. The position reports to the VP of US Commercial and collaborates with customer-facing teams and external agencies to drive growth. Responsibilities
You will be charged with developing and driving, alongside a cross-functional team, a robust commercial strategy that meets the brand ambition for KIMMTRAK in all key indications (current and planned). Collaborate closely and provide strategic direction to cross-functional groups (e.g. Sales/Market Access, Analytics/Insights, Medical Affairs, Sales, Training, Regulatory and Legal) for the development and implementation of both strategic and execution plans. Represents the US in the KIMMTRAK Global Product Team Monitor brand performance and provide input into forecasting and expenses. Lead the creation of new HCP and patient focused field resources for metastatic uveal melanoma market. Field execution, including point for field meetings, developing HCP and patient messaging, and targeting, monitoring strategy execution, and incorporating customer insights into strategy evolution. Collaborate with Access team members in developing and communicating key aspects of the product\'s value proposition and other attributes to key stakeholders and US payers. Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies. Develop and deliver key brand presentations to leadership and the field organization. Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives. Assess investment viability of programs based on anticipated value/impact and formulate recommendations for future plans based on findings. Develop annual budget and track expenses through the year. Escalate issues that represent significant barriers to execution and/or business impact. Think innovatively, challenge status quo, and gain sponsorship/support within the company to address gaps. Qualifications
Required:
Minimum 10 years of experience in the US pharmaceutical/biotech industry Required:
Oncology launch experience (IV drugs specifically); Rare/Orphan experience also desired Required:
Bachelor’s Degree required, Master’s Degree preferred Required:
Core marketing experience including strategy development, tactical execution, performance tracking, and competitive planning Required:
Basic understanding of the US payer landscape and reimbursement of IV oncology drugs Required:
Strong relationship building, problem solving, innovative thinking, teamwork, analytical, and written/verbal communication skills Required:
Documented examples of uncovering new growth opportunities by exploring the “why’s” of HCP prescribing behavior Required:
Strength managing complexity and multiple competing priorities Required:
Experience influencing without direct authority and working successfully with cross-functional teams and multiple agency partners Required:
Travel up to 20-25%, including some weekends Education
Bachelor’s Degree required, Master’s Degree preferred Additional Requirements
Travel up to 20-25%, including some weekends
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The Senior Director, US Product Marketing leads the overall US brand strategy for Health Care Provider (HCP) and Patient promotional activities in the metastatic uveal market, and oversees the US brand positioning and potential launch strategy for metastatic cutaneous melanoma. The role requires proactive leadership across strategic planning, multi-channel promotion, market research, performance analytics, and cross-functional collaboration, with the flexibility to focus on different marketing aspects as needed. The position reports to the VP of US Commercial and collaborates with customer-facing teams and external agencies to drive growth. Responsibilities
You will be charged with developing and driving, alongside a cross-functional team, a robust commercial strategy that meets the brand ambition for KIMMTRAK in all key indications (current and planned). Collaborate closely and provide strategic direction to cross-functional groups (e.g. Sales/Market Access, Analytics/Insights, Medical Affairs, Sales, Training, Regulatory and Legal) for the development and implementation of both strategic and execution plans. Represents the US in the KIMMTRAK Global Product Team Monitor brand performance and provide input into forecasting and expenses. Lead the creation of new HCP and patient focused field resources for metastatic uveal melanoma market. Field execution, including point for field meetings, developing HCP and patient messaging, and targeting, monitoring strategy execution, and incorporating customer insights into strategy evolution. Collaborate with Access team members in developing and communicating key aspects of the product\'s value proposition and other attributes to key stakeholders and US payers. Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies. Develop and deliver key brand presentations to leadership and the field organization. Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives. Assess investment viability of programs based on anticipated value/impact and formulate recommendations for future plans based on findings. Develop annual budget and track expenses through the year. Escalate issues that represent significant barriers to execution and/or business impact. Think innovatively, challenge status quo, and gain sponsorship/support within the company to address gaps. Qualifications
Required:
Minimum 10 years of experience in the US pharmaceutical/biotech industry Required:
Oncology launch experience (IV drugs specifically); Rare/Orphan experience also desired Required:
Bachelor’s Degree required, Master’s Degree preferred Required:
Core marketing experience including strategy development, tactical execution, performance tracking, and competitive planning Required:
Basic understanding of the US payer landscape and reimbursement of IV oncology drugs Required:
Strong relationship building, problem solving, innovative thinking, teamwork, analytical, and written/verbal communication skills Required:
Documented examples of uncovering new growth opportunities by exploring the “why’s” of HCP prescribing behavior Required:
Strength managing complexity and multiple competing priorities Required:
Experience influencing without direct authority and working successfully with cross-functional teams and multiple agency partners Required:
Travel up to 20-25%, including some weekends Education
Bachelor’s Degree required, Master’s Degree preferred Additional Requirements
Travel up to 20-25%, including some weekends
#J-18808-Ljbffr