Associate Director, HCP Non-personal Promotion (HIV Treatment)
Scorpion Therapeutics, San Francisco, California, United States, 94199
Role Summary
Associate Director, Provider Non-personal Promotion (HIV Treatment) at Gilead. You will champion the launch of a novel HIV therapy and shape and execute marketing strategies for HCP non-personal promotion. You’ll report to the Senior Director, HIV Treatment Marketing and collaborate across internal teams to drive launch readiness and portfolio strategy. Responsibilities
Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment Collaborate with internal partners to drive launch alignment and operational excellence Collaborate in the development of a portfolio-based media and digital strategy that maximizes the impact of Gilead’s HIV treatments Play a key role in the development and implementation of digital and omnichannel media plans for HCPs Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio Distill market research findings into insights that support digital communications, messaging, and outreach Develop and deliver presentations to internal stakeholders including leadership, field teams, and cross-functional colleagues Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization Develop media measurement frameworks to analyze campaign effectiveness and optimize campaigns for performance and HCP reach Partner with the Promotional Review Committee to guide review and approval of marketing tactics, manage timelines, and ensure compliance with laws, regulations, and policies Manage HCP media and marketing budgets, monitor impact, and provide recommendations for marketing mix allocation; collaborate with commercial operations on procedures, systems, metrics, and infrastructure Effectively manage agency relationships and performance, leveraging agency expertise to meet business needs Closely manage HCP promotions budget and prioritize execution Qualifications
Required: Bachelor’s degree with at least 8 years of marketing experience, or Master’s degree or PhD with at least 6 years of marketing experience Required: Experience in product launch and portfolio management Required: Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials Required: Strong product launch experience and experience in competitive markets Preferred: Experience in digital or creative agency work Skills
Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders Strategic and analytical thinker with an innovative mindset; capable of making decisions, prioritizing tradeoffs, and communicating recommendations Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action; ability to develop HCP media plans and activate precision targeting Proven ability to lead without authority to drive change Interpersonal skills to cross-functionally lead, collaborate, resolve conflict, and drive consensus Demonstrated track record of successful pharma/biotech marketing Executive presence with sound business judgment and clear decision-making Excellent communication skills; capable presenter who can gain credibility and influence stakeholders Superior project management skills with ability to oversee multiple projects/priorities Experience with complex budget management Experience developing external relationships leading to brand advocacy Strong product launch experience and ability to operate in competitive markets Education
Bachelor’s degree required Master’s degree or PhD preferred
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Associate Director, Provider Non-personal Promotion (HIV Treatment) at Gilead. You will champion the launch of a novel HIV therapy and shape and execute marketing strategies for HCP non-personal promotion. You’ll report to the Senior Director, HIV Treatment Marketing and collaborate across internal teams to drive launch readiness and portfolio strategy. Responsibilities
Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment Collaborate with internal partners to drive launch alignment and operational excellence Collaborate in the development of a portfolio-based media and digital strategy that maximizes the impact of Gilead’s HIV treatments Play a key role in the development and implementation of digital and omnichannel media plans for HCPs Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio Distill market research findings into insights that support digital communications, messaging, and outreach Develop and deliver presentations to internal stakeholders including leadership, field teams, and cross-functional colleagues Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization Develop media measurement frameworks to analyze campaign effectiveness and optimize campaigns for performance and HCP reach Partner with the Promotional Review Committee to guide review and approval of marketing tactics, manage timelines, and ensure compliance with laws, regulations, and policies Manage HCP media and marketing budgets, monitor impact, and provide recommendations for marketing mix allocation; collaborate with commercial operations on procedures, systems, metrics, and infrastructure Effectively manage agency relationships and performance, leveraging agency expertise to meet business needs Closely manage HCP promotions budget and prioritize execution Qualifications
Required: Bachelor’s degree with at least 8 years of marketing experience, or Master’s degree or PhD with at least 6 years of marketing experience Required: Experience in product launch and portfolio management Required: Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials Required: Strong product launch experience and experience in competitive markets Preferred: Experience in digital or creative agency work Skills
Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders Strategic and analytical thinker with an innovative mindset; capable of making decisions, prioritizing tradeoffs, and communicating recommendations Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action; ability to develop HCP media plans and activate precision targeting Proven ability to lead without authority to drive change Interpersonal skills to cross-functionally lead, collaborate, resolve conflict, and drive consensus Demonstrated track record of successful pharma/biotech marketing Executive presence with sound business judgment and clear decision-making Excellent communication skills; capable presenter who can gain credibility and influence stakeholders Superior project management skills with ability to oversee multiple projects/priorities Experience with complex budget management Experience developing external relationships leading to brand advocacy Strong product launch experience and ability to operate in competitive markets Education
Bachelor’s degree required Master’s degree or PhD preferred
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