Job Title: Marketing Associate
Location: LABEL: NYC
Compensation Range: $45,000-$65,000
Reports to: CRO and works closely with Sales and Operations
LABEL is hiring a Marketing Associate to support day-to-day marketing execution and sales operations. This is a generalist role for someone who is organized, flexible, and comfortable owning operational details as priorities shift.
Responsibilities Lead Management
Own daily lead intake, assignment, and routing to the sales team
Monitor inbound leads from website, campaigns, events, and roadshows
Follow up with sales team regarding leads to gather insights and update CRM records as needed to ensure optimal lead management
Ensure timely handoff and follow-up by sales
Maintain clean lead lists and basic reporting
Flag gaps, delays, or breakdowns in lead flow to the Director of Operations
Prepare reports and develop recommendations to optimize lead management, with a focus on increasing lead conversions.
Email Marketing & CRM
Manage newsletters and campaigns (build, QA, schedule) through Company’s Email Marketing Platforms
Support list management, segmentation, and basic reporting
Coordinate with Company’s CRM syncing and campaign tracking
Support email campaigns tied to promotions, roadshows, and key initiatives
Events & Roadshows
Assist with marketing prep and follow-up for roadshows and showroom events
Coordinate email campaigns, social media posts, and corresponding collateral
Track attendance and post-event follow-up needs
Key insights and findings to measure the success and profitability of trips
Social Media & Content
Support day-to-day social media execution
Create and organize content using Canva and existing brand guidelines
Capture and curate in-studio content with Sales and Ops
Track basic engagement metrics
Website & Marketing Operations
Assist with website content updates and maintenance
Support evergreen marketing flows and campaign execution
Keep marketing calendars, assets, and folders organized
Jump in where needed as priorities shift
Attributes
A true generalist who is flexible and adaptable
Highly organized and reliable with strong follow-through
Comfortable owning operational responsibilities, not just creative tasks
Effective communicator who can translate information into clear, actionable next steps
Understands that speed and accuracy in lead assignment impact revenue
Calm in a fast-moving environment with changing priorities
Experience
Experience with Google Suite, Excel, and Canva required
Working knowledge of Email Marketing Platforms and CRM tools preferred
Bachelor’s degree required
Interest in fashion, retail, or luxury brands a plus
Entry-level / early career role
Why LABEL? At LABEL, you'll be a key player in building one of the most exciting custom clothing brands in the U.S. While we are a company with over a decade of experience, we are in a dynamic growth phase, operating with the energy and innovation of a startup environment. As a Marketing Associate Specialist, you’ll gain hands-on experience across marketing, sales operations, and revenue-driving initiatives while working directly with leadership. This is a strong foundation role for someone who wants to learn fast, be impactful, and grow.
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Compensation Range: $45,000-$65,000
Reports to: CRO and works closely with Sales and Operations
LABEL is hiring a Marketing Associate to support day-to-day marketing execution and sales operations. This is a generalist role for someone who is organized, flexible, and comfortable owning operational details as priorities shift.
Responsibilities Lead Management
Own daily lead intake, assignment, and routing to the sales team
Monitor inbound leads from website, campaigns, events, and roadshows
Follow up with sales team regarding leads to gather insights and update CRM records as needed to ensure optimal lead management
Ensure timely handoff and follow-up by sales
Maintain clean lead lists and basic reporting
Flag gaps, delays, or breakdowns in lead flow to the Director of Operations
Prepare reports and develop recommendations to optimize lead management, with a focus on increasing lead conversions.
Email Marketing & CRM
Manage newsletters and campaigns (build, QA, schedule) through Company’s Email Marketing Platforms
Support list management, segmentation, and basic reporting
Coordinate with Company’s CRM syncing and campaign tracking
Support email campaigns tied to promotions, roadshows, and key initiatives
Events & Roadshows
Assist with marketing prep and follow-up for roadshows and showroom events
Coordinate email campaigns, social media posts, and corresponding collateral
Track attendance and post-event follow-up needs
Key insights and findings to measure the success and profitability of trips
Social Media & Content
Support day-to-day social media execution
Create and organize content using Canva and existing brand guidelines
Capture and curate in-studio content with Sales and Ops
Track basic engagement metrics
Website & Marketing Operations
Assist with website content updates and maintenance
Support evergreen marketing flows and campaign execution
Keep marketing calendars, assets, and folders organized
Jump in where needed as priorities shift
Attributes
A true generalist who is flexible and adaptable
Highly organized and reliable with strong follow-through
Comfortable owning operational responsibilities, not just creative tasks
Effective communicator who can translate information into clear, actionable next steps
Understands that speed and accuracy in lead assignment impact revenue
Calm in a fast-moving environment with changing priorities
Experience
Experience with Google Suite, Excel, and Canva required
Working knowledge of Email Marketing Platforms and CRM tools preferred
Bachelor’s degree required
Interest in fashion, retail, or luxury brands a plus
Entry-level / early career role
Why LABEL? At LABEL, you'll be a key player in building one of the most exciting custom clothing brands in the U.S. While we are a company with over a decade of experience, we are in a dynamic growth phase, operating with the energy and innovation of a startup environment. As a Marketing Associate Specialist, you’ll gain hands-on experience across marketing, sales operations, and revenue-driving initiatives while working directly with leadership. This is a strong foundation role for someone who wants to learn fast, be impactful, and grow.
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