Position: Brand Designer - WPT & Umbrella Brands
Team: Marketing Design Team, A5 Labs Location: Remote
About A5 Labs
A5 Labs
is an international company developing innovative products in the
poker and gaming industry . Our portfolio includes world-renowned brands such as: •
World Poker Tour (WPT)
- famous for its global
live poker tournaments
held across the
US, Canada, Europe, and Asia •
WPT Global
- our
online poker platform , available in
Latin America, several European countries (Nordics, Poland, Slovakia) , and across
Asia •
ClubWPT Gold
- our premium
membership-based poker product
for the
US and Canadian markets
Our
Design Marketing Team
supports all these directions - from digital and social media promotions to live event branding, trophies, merchandise, and 3D concepts. We actively integrate
AI tools
(Leonardo AI, Midjourney, Freepik, and others) into our creative workflow to accelerate production and push visual innovation forward.
About the Role
We're looking for a
Brand Designer
to help develop, maintain, and evolve the visual identity of
WPT and its umbrella brands
- including
WPT Global, ClubWPT Gold, WPT Live Events , and other related sub-brands.
This role combines
strategic thinking
with
creative execution , ensuring brand consistency across products, markets, and campaigns while supporting the evolution of WPT's global identity.
You'll be responsible for keeping our brand systems current and unified, creating new assets and templates, and helping shape the visual direction for flagship events and sub-brands.
Key Responsibilities
•
Develop and maintain brand guidelines
for WPT, WPT Global, and all umbrella brands - ensuring all elements remain consistent, organized, and up to date. • Design
templates, brand patterns, and visual assets
for marketing, product, and event use (digital and print). • Create
logos and sub-identities
for side projects, new initiatives, and promotional campaigns. • Develop
corporate and internal brand materials , including presentations, pitch decks, business cards, and other branded documents. •
Support event branding
for major WPT occasions such as the
WPT World Championship , where each year has its own unique theme, color palette, and visual pattern, or
WPT Voyages , which requires custom brand design for all event materials. • Adapt brand visuals for
local markets and cultural contexts
(LATAM, Asia, EU, and North America). • Work closely with marketing and design teams to integrate brand direction into all campaigns. • Keep the
brand library and documentation
updated and accessible to all teams.
Requirements • Proven experience as a
Brand or Graphic Designer
(preferably in gaming, entertainment, or sports industries). • Strong skills in
Figma, Illustrator , and
Photoshop . • Experience with
brand systems ,
visual identities, and documentation
(creating and maintaining brandbooks, guidelines, etc.). • Solid understanding of
composition, typography, and color theory . • Ability to
create adaptable brand visuals
for different cultures and markets. •
Attention to detail
and commitment to brand consistency. • Creative mindset with the ability to propose
fresh visual ideas
while staying aligned with brand strategy.
We Offer • The chance to shape the
visual identity
of one of the world's most iconic poker brands • Creative freedom and opportunity to work on
unique projects • Collaboration with a
dynamic international team
across design, marketing, and 3D and motion. • Work with
cutting-edge AI tools
and modern creative processes • Flexible remote setup and a culture that values creativity and initiative
Team: Marketing Design Team, A5 Labs Location: Remote
About A5 Labs
A5 Labs
is an international company developing innovative products in the
poker and gaming industry . Our portfolio includes world-renowned brands such as: •
World Poker Tour (WPT)
- famous for its global
live poker tournaments
held across the
US, Canada, Europe, and Asia •
WPT Global
- our
online poker platform , available in
Latin America, several European countries (Nordics, Poland, Slovakia) , and across
Asia •
ClubWPT Gold
- our premium
membership-based poker product
for the
US and Canadian markets
Our
Design Marketing Team
supports all these directions - from digital and social media promotions to live event branding, trophies, merchandise, and 3D concepts. We actively integrate
AI tools
(Leonardo AI, Midjourney, Freepik, and others) into our creative workflow to accelerate production and push visual innovation forward.
About the Role
We're looking for a
Brand Designer
to help develop, maintain, and evolve the visual identity of
WPT and its umbrella brands
- including
WPT Global, ClubWPT Gold, WPT Live Events , and other related sub-brands.
This role combines
strategic thinking
with
creative execution , ensuring brand consistency across products, markets, and campaigns while supporting the evolution of WPT's global identity.
You'll be responsible for keeping our brand systems current and unified, creating new assets and templates, and helping shape the visual direction for flagship events and sub-brands.
Key Responsibilities
•
Develop and maintain brand guidelines
for WPT, WPT Global, and all umbrella brands - ensuring all elements remain consistent, organized, and up to date. • Design
templates, brand patterns, and visual assets
for marketing, product, and event use (digital and print). • Create
logos and sub-identities
for side projects, new initiatives, and promotional campaigns. • Develop
corporate and internal brand materials , including presentations, pitch decks, business cards, and other branded documents. •
Support event branding
for major WPT occasions such as the
WPT World Championship , where each year has its own unique theme, color palette, and visual pattern, or
WPT Voyages , which requires custom brand design for all event materials. • Adapt brand visuals for
local markets and cultural contexts
(LATAM, Asia, EU, and North America). • Work closely with marketing and design teams to integrate brand direction into all campaigns. • Keep the
brand library and documentation
updated and accessible to all teams.
Requirements • Proven experience as a
Brand or Graphic Designer
(preferably in gaming, entertainment, or sports industries). • Strong skills in
Figma, Illustrator , and
Photoshop . • Experience with
brand systems ,
visual identities, and documentation
(creating and maintaining brandbooks, guidelines, etc.). • Solid understanding of
composition, typography, and color theory . • Ability to
create adaptable brand visuals
for different cultures and markets. •
Attention to detail
and commitment to brand consistency. • Creative mindset with the ability to propose
fresh visual ideas
while staying aligned with brand strategy.
We Offer • The chance to shape the
visual identity
of one of the world's most iconic poker brands • Creative freedom and opportunity to work on
unique projects • Collaboration with a
dynamic international team
across design, marketing, and 3D and motion. • Work with
cutting-edge AI tools
and modern creative processes • Flexible remote setup and a culture that values creativity and initiative