At Global Payments, we empower millions to seamlessly move money between buyers and sellers through our innovative payment solutions. Supporting over 3 million businesses and more than 600 million cardholders globally, our dedicated team strives for excellence in payment technology and software solutions. If you're passionate about driving success and want to leave a mark on the future of payments technology, we invite you to join our dynamic team.
The global marketing division at Global Payments oversees Brand, Product Marketing, and Growth and Revenue Performance for our Merchant Acquirer Solutions. Our Revenue Marketing team aims to prioritize the customer experience, ensuring we deliver exceptional value and results for our customers, employees, and business alike.
Role Overview
We are looking for a strategic and data-driven Senior Paid Media Strategist who excels in digital marketing and has a proven ability to generate measurable business results. You will be responsible for developing and executing paid media campaigns for various products across multiple channels. This position offers a unique opportunity to join a Fortune 500 company and influence the efficiency of our paid marketing initiatives. Collaborating closely with product, analytics, and creative teams, you will design and refine campaigns that drive substantial growth. Key Responsibilities
Strategic Planning & Execution
Lead and implement paid social and digital marketing strategies across diverse platforms to enhance the efficiency of the customer acquisition funnel. Identify and explore new channels and tactics for scalable and efficient growth. Provide strategic insights to senior leadership regarding paid growth strategies and investment choices. Build and maintain partnerships with agency teams and ad platform representatives to navigate policy changes and maximize performance. Campaign Management & Optimization
Oversee the comprehensive management of paid campaigns, focusing on budgeting, targeting, creative assets, and product prioritization to achieve optimal performance. Continuously experiment with new ad formats, targeting strategies, and bidding methods to enhance campaign performance and remain competitive. Collaborate with Product, Analytics, Brand, and Creative teams to boost conversion and improve full-funnel performance. Drive the digital brand strategy's activation and implementation. Performance Analysis and Reporting
Evaluate campaign performance metrics (e.g., CPM, CAC, CPO, ROAS) and offer actionable insights to enhance performance and scale successful initiatives. Prepare regular performance reports for senior leadership, detailing campaign results, insights, and future growth forecasts. Contribute to demand forecasts and ensure pacing aligns with lead generation and sales targets. Coordinate with Campaign Managers, Marketing Ops, CRO, and Sales teams to ensure smooth transitions, shared visibility, and feedback across the marketing funnel. Budget Management
Manage a multi-million dollar paid media budget; allocate resources effectively to minimize CAC and maximize ROAS. Qualifications
7+ years of experience in performance marketing or growth roles, preferably in high-growth B2B or tech environments. Proven success managing significant advertising budgets across various channels. Strong understanding of enterprise sales cycles and global buyer dynamics. Experience managing campaigns across multiple business lines (e.g., POS, Payments, SaaS). Data-driven mindset with the ability to translate insights into actionable strategies. Excellent collaboration and communication skills; comfortable working with global and regional teams. Adept at simplifying complex data into comprehensible insights for both technical and non-technical audiences. Ability to thrive in a fast-paced, high-visibility environment, balancing both strategic leadership and tactical execution. Preferred Qualifications
Experience in marketing complex SaaS or payments solutions to enterprise customers. Familiar with compliance and regulatory considerations in global payments or financial services. Experience leveraging AI tools for scalable campaign strategies and task automation. At Global Payments, we aim to be champions of inclusion. We are committed to creating a brighter future for the communities we operate in by ensuring fair treatment, access, opportunity, and advancement for all team members. We strive to create an environment where everyone can be their true selves and feel valued and understood. Global Payments provides a comprehensive benefits package that includes medical, dental, and vision care, paid time off, retirement options, and charitable gift matching programs, among others. All applicants must be authorized to work in the U.S. Unfortunately, we are unable to sponsor or take over sponsorship for Employment or Student Visas at this time. Global Payments, Inc. is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, disability, veteran status, genetic information, or any other legally protected status.
We are looking for a strategic and data-driven Senior Paid Media Strategist who excels in digital marketing and has a proven ability to generate measurable business results. You will be responsible for developing and executing paid media campaigns for various products across multiple channels. This position offers a unique opportunity to join a Fortune 500 company and influence the efficiency of our paid marketing initiatives. Collaborating closely with product, analytics, and creative teams, you will design and refine campaigns that drive substantial growth. Key Responsibilities
Strategic Planning & Execution
Lead and implement paid social and digital marketing strategies across diverse platforms to enhance the efficiency of the customer acquisition funnel. Identify and explore new channels and tactics for scalable and efficient growth. Provide strategic insights to senior leadership regarding paid growth strategies and investment choices. Build and maintain partnerships with agency teams and ad platform representatives to navigate policy changes and maximize performance. Campaign Management & Optimization
Oversee the comprehensive management of paid campaigns, focusing on budgeting, targeting, creative assets, and product prioritization to achieve optimal performance. Continuously experiment with new ad formats, targeting strategies, and bidding methods to enhance campaign performance and remain competitive. Collaborate with Product, Analytics, Brand, and Creative teams to boost conversion and improve full-funnel performance. Drive the digital brand strategy's activation and implementation. Performance Analysis and Reporting
Evaluate campaign performance metrics (e.g., CPM, CAC, CPO, ROAS) and offer actionable insights to enhance performance and scale successful initiatives. Prepare regular performance reports for senior leadership, detailing campaign results, insights, and future growth forecasts. Contribute to demand forecasts and ensure pacing aligns with lead generation and sales targets. Coordinate with Campaign Managers, Marketing Ops, CRO, and Sales teams to ensure smooth transitions, shared visibility, and feedback across the marketing funnel. Budget Management
Manage a multi-million dollar paid media budget; allocate resources effectively to minimize CAC and maximize ROAS. Qualifications
7+ years of experience in performance marketing or growth roles, preferably in high-growth B2B or tech environments. Proven success managing significant advertising budgets across various channels. Strong understanding of enterprise sales cycles and global buyer dynamics. Experience managing campaigns across multiple business lines (e.g., POS, Payments, SaaS). Data-driven mindset with the ability to translate insights into actionable strategies. Excellent collaboration and communication skills; comfortable working with global and regional teams. Adept at simplifying complex data into comprehensible insights for both technical and non-technical audiences. Ability to thrive in a fast-paced, high-visibility environment, balancing both strategic leadership and tactical execution. Preferred Qualifications
Experience in marketing complex SaaS or payments solutions to enterprise customers. Familiar with compliance and regulatory considerations in global payments or financial services. Experience leveraging AI tools for scalable campaign strategies and task automation. At Global Payments, we aim to be champions of inclusion. We are committed to creating a brighter future for the communities we operate in by ensuring fair treatment, access, opportunity, and advancement for all team members. We strive to create an environment where everyone can be their true selves and feel valued and understood. Global Payments provides a comprehensive benefits package that includes medical, dental, and vision care, paid time off, retirement options, and charitable gift matching programs, among others. All applicants must be authorized to work in the U.S. Unfortunately, we are unable to sponsor or take over sponsorship for Employment or Student Visas at this time. Global Payments, Inc. is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, disability, veteran status, genetic information, or any other legally protected status.