Director of Customer Growth and Campaign Strategy
Cleo, Atlanta, Georgia, United States, 30383
Director of Customer Growth and Campaign Strategy
Remote - US
What You'll Be Doing
Campaign Strategy & Ownership
Take ownership of the complete expansion campaign process aimed at selling Cloud add-on products and modules to our existing CIC Cloud customers.
Transform company growth objectives and product add-ons into actionable, repeatable campaign plans.
Lead cross-functional teams across various departments, including Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
Define clear campaign objectives, success metrics, timelines, and dependencies.
Identify and address obstacles that affect progress, serving as the accountability point for campaign execution and results.
Customer Targeting & Use-Case Definition Collaborate with teams to pinpoint high-potential customer segments for Cloud add-on campaigns.
Identify expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply-chain complexities.
Create persona-specific value propositions tailored for IT, supply chain, and operations leaders.
Ensure all campaigns are rooted in actual customer pain points and buying moments rather than hypothetical scenarios.
Messaging, Positioning & Enablement Work with Product Marketing to craft compelling campaign messaging, narratives, and proof points.
Coordinate with Marketing to ensure consistent positioning across email, in-app communications, website content, webinars, demo videos, and supporting materials.
Collaborate with Sales Enablement and Solutions teams to deliver engaging demos, solution walkthroughs, and technical validation assets.
Provide Sales and Customer Success Managers with effective talk tracks, presentations, FAQs, and resources.
Cross-Functional Coordination & Project Management Act as a liaison across teams, ensuring alignment, accountability, and timely execution of initiatives.
Facilitate weekly execution meetings, standups, and retrospectives.
Manage timelines, risks, and dependencies across marketing motions, sales activities, Customer Success outreach, and product/solutions involvement.
Proactively eliminate blockers and escalate issues to executive leadership when necessary.
Promotion & Channel Coordination Work collaboratively with Marketing on multi-channel promotional plans, including email, in-app messaging, sales-led outreach, and event promotion.
Guarantee campaign cohesiveness and consistency across all customer touchpoints.
Measurement, Insights & Optimization Partner with the CMO and CRO to establish KPIs and campaign targets.
Monitor campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and annual contract value (ACV) bookings.
Collaborate with Marketing Operations and Revenue leaders to develop dashboards and analyze campaign performance.
Utilize data insights to continually improve targeting, messaging, and campaign structure, creating a feedback loop with stakeholders.
Your Skills Revenue Mindset:
Committed to building pipeline, bookings, and annual recurring revenue (ARR), rather than solely focusing on top-of-funnel metrics.
Strong Operator:
Brings organization, structure, and discipline to cross-functional collaboration.
Cross-Functional Leader:
Influences teams across Product, Sales, Customer Success, and Marketing without direct authority.
High Bar for Execution:
Drives campaigns to successful completion rather than just initiation.
Strategic + Tactical:
Able to balance portfolio strategy with detailed execution.
Executive Presence:
Capable of presenting confidently to C-level leaders and senior executives.
Your Qualifications Education Bachelor's degree required. Experience 5+ years in B2B SaaS marketing, revenue programs, or go-to-market roles.
3+ years of leadership experience managing teams.
Proven success in driving pipeline and revenue through expansion-focused campaigns.
Experience collaborating closely with Sales, Customer Success, Product, and Solutions teams.
Background in working with solutions engineering or professional services teams.
Familiarity with Salesforce CRM, marketing platforms, lifecycle tools, and AI technologies.
Demonstrated project management capability and the ability to influence collaboratively.
Excellent communication, organization, and stakeholder management skills.
Experience with usage-based expansion models or lifecycle marketing strategies.
Comfortable using CRM, automation, and analytics platforms.
What We Offer: Compensation: $120,000 - $140,000 + bonus potential.
Comprehensive healthcare, dental, and vision plans.
Flexible Paid Time Off (PTO).
A supportive culture that encourages life-work balance.
401k matching program.
FSA and HSA options available.
Employee Assistance Program.
Paid parental leave.
Join a company with over 4,000 clients and an impressive 99% retention rate.
Accelerated growth potential for title and salary.
An energetic and enjoyable work environment that inspires enthusiasm.
We utilize artificial intelligence (AI) tools to assist in various stages of our recruitment process, such as resume screening and candidate matching. These tools are designed to support fair and consistent evaluations. If you have questions about this process or would like to request an alternative assessment method, please contact us at hr@cleo.com. Cleo Communications US, LLC is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. Build your career at Cleo (US) and get future opportunities sent straight to your email.
Transform company growth objectives and product add-ons into actionable, repeatable campaign plans.
Lead cross-functional teams across various departments, including Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
Define clear campaign objectives, success metrics, timelines, and dependencies.
Identify and address obstacles that affect progress, serving as the accountability point for campaign execution and results.
Customer Targeting & Use-Case Definition Collaborate with teams to pinpoint high-potential customer segments for Cloud add-on campaigns.
Identify expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply-chain complexities.
Create persona-specific value propositions tailored for IT, supply chain, and operations leaders.
Ensure all campaigns are rooted in actual customer pain points and buying moments rather than hypothetical scenarios.
Messaging, Positioning & Enablement Work with Product Marketing to craft compelling campaign messaging, narratives, and proof points.
Coordinate with Marketing to ensure consistent positioning across email, in-app communications, website content, webinars, demo videos, and supporting materials.
Collaborate with Sales Enablement and Solutions teams to deliver engaging demos, solution walkthroughs, and technical validation assets.
Provide Sales and Customer Success Managers with effective talk tracks, presentations, FAQs, and resources.
Cross-Functional Coordination & Project Management Act as a liaison across teams, ensuring alignment, accountability, and timely execution of initiatives.
Facilitate weekly execution meetings, standups, and retrospectives.
Manage timelines, risks, and dependencies across marketing motions, sales activities, Customer Success outreach, and product/solutions involvement.
Proactively eliminate blockers and escalate issues to executive leadership when necessary.
Promotion & Channel Coordination Work collaboratively with Marketing on multi-channel promotional plans, including email, in-app messaging, sales-led outreach, and event promotion.
Guarantee campaign cohesiveness and consistency across all customer touchpoints.
Measurement, Insights & Optimization Partner with the CMO and CRO to establish KPIs and campaign targets.
Monitor campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and annual contract value (ACV) bookings.
Collaborate with Marketing Operations and Revenue leaders to develop dashboards and analyze campaign performance.
Utilize data insights to continually improve targeting, messaging, and campaign structure, creating a feedback loop with stakeholders.
Your Skills Revenue Mindset:
Committed to building pipeline, bookings, and annual recurring revenue (ARR), rather than solely focusing on top-of-funnel metrics.
Strong Operator:
Brings organization, structure, and discipline to cross-functional collaboration.
Cross-Functional Leader:
Influences teams across Product, Sales, Customer Success, and Marketing without direct authority.
High Bar for Execution:
Drives campaigns to successful completion rather than just initiation.
Strategic + Tactical:
Able to balance portfolio strategy with detailed execution.
Executive Presence:
Capable of presenting confidently to C-level leaders and senior executives.
Your Qualifications Education Bachelor's degree required. Experience 5+ years in B2B SaaS marketing, revenue programs, or go-to-market roles.
3+ years of leadership experience managing teams.
Proven success in driving pipeline and revenue through expansion-focused campaigns.
Experience collaborating closely with Sales, Customer Success, Product, and Solutions teams.
Background in working with solutions engineering or professional services teams.
Familiarity with Salesforce CRM, marketing platforms, lifecycle tools, and AI technologies.
Demonstrated project management capability and the ability to influence collaboratively.
Excellent communication, organization, and stakeholder management skills.
Experience with usage-based expansion models or lifecycle marketing strategies.
Comfortable using CRM, automation, and analytics platforms.
What We Offer: Compensation: $120,000 - $140,000 + bonus potential.
Comprehensive healthcare, dental, and vision plans.
Flexible Paid Time Off (PTO).
A supportive culture that encourages life-work balance.
401k matching program.
FSA and HSA options available.
Employee Assistance Program.
Paid parental leave.
Join a company with over 4,000 clients and an impressive 99% retention rate.
Accelerated growth potential for title and salary.
An energetic and enjoyable work environment that inspires enthusiasm.
We utilize artificial intelligence (AI) tools to assist in various stages of our recruitment process, such as resume screening and candidate matching. These tools are designed to support fair and consistent evaluations. If you have questions about this process or would like to request an alternative assessment method, please contact us at hr@cleo.com. Cleo Communications US, LLC is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. Build your career at Cleo (US) and get future opportunities sent straight to your email.