Role Summary
Area Sales Lead to spearhead the commercial launch of an in vivo CRISPR therapy for hereditary angioedema (HAE). Lead the first-ever commercialization of an in vivo gene editing therapy, building and inspiring high-performing teams while navigating uncharted territory in genetic medicine. Responsible for creating a winning culture, developing talent, and driving unprecedented results in a complex, rare disease market.
Responsibilities
Go-to-Market Leadership: Lead regional execution of comprehensive launch strategy for first-in-class in vivo CRISPR therapy
Competitive Differentiation: Create compelling strategies to differentiate in vivo CRISPR technology from existing HAE treatments and failed gene therapy launches
Thought Leader Engagement: Build strategic relationships with key opinion leaders and clinical champions who can influence market adoption
Market Intelligence: Systematically capture, analyze, and translate market insights into actionable strategic plans
Customer Understanding: Develop deep insights into customer needs, barriers, and decision-making processes
Competitive Regional Analysis: Monitor competitive activities and develop counter-strategies to maintain market advantage
Trend Identification: Anticipate market shifts and adjust strategies proactively to maintain competitive edge
Talent Acquisition: Recruit exceptional sales professionals with rare disease expertise and growth mindset
Team Architecture: Build balanced teams with complementary skills, personalities, and strengths
Performance Standards: Establish clear, challenging performance expectations that inspire excellence
Accountability Systems: Implement fair but demanding accountability frameworks that drive consistent results
Individual Coaching: Provide personalized coaching that addresses each team member's unique development needs within role and for career
Performance Optimization: Use data analytics and behavioral insights to identify performance improvement opportunities
Leadership Pipeline: Develop future leaders through mentorship, stretch assignments, and leadership skill building
Strategic Alignment and Execution: Ensure flawless coordination of medical affairs, strategic accounts, access and reimbursement, and patient services
Enterprise Strategy: Provide regional insights that inform national strategy development and tactical adjustments
Cross-Functional Influence: Lead matrix teams effectively without direct authority, building consensus and driving action
Corporate Visibility: Regularly present regional insights and strategies to senior leadership and cross-functional partners
Complex Sales Process Management
Scientific Communication: Lead efforts to educate healthcare providers on CRISPR technology benefits and differentiation
Misconception Management: Develop strategies to overcome negative perceptions about gene therapy based on previous launch failures
Clinical Evidence Presentation: Ensure effective communication of clinical trial data
Safety Communication: Address safety concerns and risk-benefit discussions with clinical stakeholders
High-Performance Culture: Foster an environment of excellence where team members consistently exceed expectations
Continuous Learning: Build a culture of intellectual curiosity, scientific rigor, and adaptive learning in the face of market challenges
Results Orientation: Create accountability systems that drive performance while maintaining team motivation and engagement
Patient Centricity: Instill unwavering focus on improving patient outcomes and advancing the standard of care
Innovation Mindset: Encourage creative problem-solving and breakthrough thinking to overcome complex market barriers
Ttal Development: Serve as chief architect of team member career growth, supporting individualized development plans and advancement opportunities
Coaching Excellence: Implement world-class coaching methodologies that elevate individual and team performance
Recognition & Motivation: Create dynamic recognition programs that celebrate achievements while maintaining competitive drive
Discretionary Effort: Build an environment where team members willingly go above and beyond because they believe in the mission and leadership
Engagement: Balance performance expectations with genuine enjoyment, camaraderie, and celebration of successes
Qualifications
Collaborating with People: Connects regional goals to national strategy and fosters cohesive partnerships that balance the needs of multiple stakeholders
Commitment to Teams: Identified opportunities for regional business managers that will help them stretch and grow within their roles and keeps team morale high during times of challenge or change
Vision that leads to action: Serves as a catalyst for change by challenging the status quo and identifies opportunity or risks in the business landscape that benefit patients
Delivers results: Role models confidence, optimism, and passion to differentiate product value and establishes clear and aspirational performance goals
Bachelor’s degree in a relevant field such as: business administration, life sciences, marketing, etc.
Sales Leadership: 8-10 years of pharmaceutical/biotech sales leadership
Launch Experience: Proven success leading highly complex launches, preferably first-in-class, rare diseases in highly competitive areas
Market Expertise: 5+ years in rare disease, genetic medicine, specialty pharmaceutical markets, and/or high-cost, buy and bill, HCP administered therapies
Education
Bachelor’s degree in a relevant field such as business administration, life sciences, marketing, etc.
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Responsibilities
Go-to-Market Leadership: Lead regional execution of comprehensive launch strategy for first-in-class in vivo CRISPR therapy
Competitive Differentiation: Create compelling strategies to differentiate in vivo CRISPR technology from existing HAE treatments and failed gene therapy launches
Thought Leader Engagement: Build strategic relationships with key opinion leaders and clinical champions who can influence market adoption
Market Intelligence: Systematically capture, analyze, and translate market insights into actionable strategic plans
Customer Understanding: Develop deep insights into customer needs, barriers, and decision-making processes
Competitive Regional Analysis: Monitor competitive activities and develop counter-strategies to maintain market advantage
Trend Identification: Anticipate market shifts and adjust strategies proactively to maintain competitive edge
Talent Acquisition: Recruit exceptional sales professionals with rare disease expertise and growth mindset
Team Architecture: Build balanced teams with complementary skills, personalities, and strengths
Performance Standards: Establish clear, challenging performance expectations that inspire excellence
Accountability Systems: Implement fair but demanding accountability frameworks that drive consistent results
Individual Coaching: Provide personalized coaching that addresses each team member's unique development needs within role and for career
Performance Optimization: Use data analytics and behavioral insights to identify performance improvement opportunities
Leadership Pipeline: Develop future leaders through mentorship, stretch assignments, and leadership skill building
Strategic Alignment and Execution: Ensure flawless coordination of medical affairs, strategic accounts, access and reimbursement, and patient services
Enterprise Strategy: Provide regional insights that inform national strategy development and tactical adjustments
Cross-Functional Influence: Lead matrix teams effectively without direct authority, building consensus and driving action
Corporate Visibility: Regularly present regional insights and strategies to senior leadership and cross-functional partners
Complex Sales Process Management
Scientific Communication: Lead efforts to educate healthcare providers on CRISPR technology benefits and differentiation
Misconception Management: Develop strategies to overcome negative perceptions about gene therapy based on previous launch failures
Clinical Evidence Presentation: Ensure effective communication of clinical trial data
Safety Communication: Address safety concerns and risk-benefit discussions with clinical stakeholders
High-Performance Culture: Foster an environment of excellence where team members consistently exceed expectations
Continuous Learning: Build a culture of intellectual curiosity, scientific rigor, and adaptive learning in the face of market challenges
Results Orientation: Create accountability systems that drive performance while maintaining team motivation and engagement
Patient Centricity: Instill unwavering focus on improving patient outcomes and advancing the standard of care
Innovation Mindset: Encourage creative problem-solving and breakthrough thinking to overcome complex market barriers
Ttal Development: Serve as chief architect of team member career growth, supporting individualized development plans and advancement opportunities
Coaching Excellence: Implement world-class coaching methodologies that elevate individual and team performance
Recognition & Motivation: Create dynamic recognition programs that celebrate achievements while maintaining competitive drive
Discretionary Effort: Build an environment where team members willingly go above and beyond because they believe in the mission and leadership
Engagement: Balance performance expectations with genuine enjoyment, camaraderie, and celebration of successes
Qualifications
Collaborating with People: Connects regional goals to national strategy and fosters cohesive partnerships that balance the needs of multiple stakeholders
Commitment to Teams: Identified opportunities for regional business managers that will help them stretch and grow within their roles and keeps team morale high during times of challenge or change
Vision that leads to action: Serves as a catalyst for change by challenging the status quo and identifies opportunity or risks in the business landscape that benefit patients
Delivers results: Role models confidence, optimism, and passion to differentiate product value and establishes clear and aspirational performance goals
Bachelor’s degree in a relevant field such as: business administration, life sciences, marketing, etc.
Sales Leadership: 8-10 years of pharmaceutical/biotech sales leadership
Launch Experience: Proven success leading highly complex launches, preferably first-in-class, rare diseases in highly competitive areas
Market Expertise: 5+ years in rare disease, genetic medicine, specialty pharmaceutical markets, and/or high-cost, buy and bill, HCP administered therapies
Education
Bachelor’s degree in a relevant field such as business administration, life sciences, marketing, etc.
#J-18808-Ljbffr