Senior Residential Public Relations & Communications Manager
CoStar Group, Inc., Arlington, Virginia, United States, 22201
Overview
Senior Manager, Residential Public Relations & Communications at CoStar Group. This role leads and executes a comprehensive public relations and communications strategy for CoStar Group’s residential brands, with a primary focus on Homes.com and Apartments.com. The Senior Manager will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media. The position is based in Arlington, Virginia, five days per week in the office, and reports to the Vice President of Marketing and Communications.
Responsibilities
Develop and lead an integrated residential public relations strategy for Homes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets.
Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.
Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.
Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.
Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.
Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.
Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.
Produce approximately 3–5 data-driven press releases per month across residential topics.
Qualifications
Bachelor’s degree from an accredited in-person university or college; Master’s degree preferred.
Minimum of 7 years of professional experience in public relations or communications, with emphasis on consumer and industry strategy and execution.
At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.
Deep understanding of the modern media landscape and strong news judgment.
Established relationships with reporters covering housing, real estate, business, finance, and economics.
Proven success in creative pitching and securing earned media coverage.
Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.
Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
Excellent writing, editing, and verbal communication skills.
Strong analytical mindset with the ability to translate data into compelling narratives.
Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook.
What’s in it for you? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in-person mental health counseling services for individuals and family
Commuter and parking benefits
401(k) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Notice We welcome all qualified candidates who are eligible to work full-time in the United States. CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
About CoStar Group CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. We welcome all qualified applicants and are proud to be an equal opportunity workplace and affirmative action employer.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by contacting recruiting@costargroup.com or visiting www.costargroup.com/careers for more information.
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Responsibilities
Develop and lead an integrated residential public relations strategy for Homes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets.
Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.
Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.
Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.
Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.
Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.
Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.
Produce approximately 3–5 data-driven press releases per month across residential topics.
Qualifications
Bachelor’s degree from an accredited in-person university or college; Master’s degree preferred.
Minimum of 7 years of professional experience in public relations or communications, with emphasis on consumer and industry strategy and execution.
At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.
Deep understanding of the modern media landscape and strong news judgment.
Established relationships with reporters covering housing, real estate, business, finance, and economics.
Proven success in creative pitching and securing earned media coverage.
Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.
Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
Excellent writing, editing, and verbal communication skills.
Strong analytical mindset with the ability to translate data into compelling narratives.
Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook.
What’s in it for you? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in-person mental health counseling services for individuals and family
Commuter and parking benefits
401(k) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Notice We welcome all qualified candidates who are eligible to work full-time in the United States. CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
About CoStar Group CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. We welcome all qualified applicants and are proud to be an equal opportunity workplace and affirmative action employer.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by contacting recruiting@costargroup.com or visiting www.costargroup.com/careers for more information.
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