Location
Location: Canton MA or Toronto Canada (Hybrid)
We give you a world of potential In this position, you’ll be based in the Canton MA or Toronto Canada office for a minimum of three days a week, with the flexibility to work from home for some of your working week. In Toronto, the standard work week is 37.5 hours, typically Monday to Friday between 9:00 am to 5:00 pm. In this role additional hours may be required to fulfil leadership responsibilities. Find out more about our flexible work culture at computershare.com/flex.
A role you will love Responsibilities of the Director, Portfolio Marketing role include building the marketing strategy and execution plans for these solutions/segments, aligned with business stakeholder objectives, developing strong value propositions, messaging and marketing programs based on a solid understanding of the solutions portfolio and target audience segment needs. The marketing mix will include the creation of sales enablement tools (collateral, videos, communications, and other), developing impactful content and topic ideas to fuel thought leadership and touch points, and building integrated cross-channel marketing campaigns (digital, social, search, events, PR) – working in close coordination to direct and influence marketing centers of excellence including content, delivery and campaign marketing teams.
In addition, the Marketing Director will evaluate event and speaking opportunities to showcase our subject matter experts, launch and promote new solutions, and drive awareness and engagement and oversee the planning and execution of events in conjunction with our Global Events team. He/she will manage all Marketing execution and budget to deliver best-in-class marketing practices and demonstrate return on investment.
The Marketing Director will function as the primary point of contact for key business stakeholders as a conduit to the marketing organization, synthesizing and translating business objectives into a relevant and balanced marketing mix. The role requires a deep understanding of the relevant target audiences, personas, segments/sub-segments, the buyer journey, and the competitive and industry landscape, and financial services solutions in order to create impactful B2B marketing programs that drive business results.
Some of your key responsibilities will include:
Develop marketing strategy and plans for business solution/segment (existing, new, emerging) that generate awareness, engagement, business growth, retention
Translate business strategies and priorities into marketing plans and execution
Lead the development of go-to-market programs for a range of Transfer Agency segments/solutions/adjacent and new innovation (e.g., existing and new solutions and capabilities); develop collateral, sales enablement, content/thought leadership, and integrated cross-channel promotional campaigns
Research, develop and deploy buyer personas using a deep understanding of target buyer needs, the buying decision process, scenarios, and variations
Develop compelling, segmented differentiated value propositions and messaging frameworks targeted at buyers to be activated into content, campaigns, and touch points
Inform content strategy and develop collateral, touch points, sales enablement, thought leadership, use cases/case studies, explainer videos, testimonials and overall content strategy (with content team) to accelerate sales cycle and advance buyer journey
Evaluate, plan and execution (with events team) relevant industry forums and events, sponsorships and webinars, industry partnerships, and manage participation, while continually work to measure and evaluate ROI
Develop sales enablement plans to drive engagement with and adoption of business /segment offerings; innovative sales tools and best practices, selling system
Evaluate opportunities to optimize marketing mix across channels (with integrated marketing team) and create relevant collateral and touch points to drive integrated campaigns across channels
Support delivery of various sales enablement content assets to align with buyer journey and to support the RFP /Pursuits process
In close coordination with product marketing and management teams, oversee launch planning and go-to-market strategies for new products, solutions and services offerings, including the launch of Computershare’s innovation and product roadmap.
Formulate market sizing, segmentation and targeting strategies, rolling up to inform the global approach
Own the relationship with third-party analysts or primary research vendors as appropriate
Work with business partners on competitive / industry analysis and SWOT, opportunities for differentiation or to manage gaps
Developing customer references, testimonials, and case studies for external and internal use
Conduct win/loss interviews and perform ongoing analysis to determine the level of customer adoption and provide feedback to the offering team
Monitor and report on the performance of marketing programs and communicate the results of related sales and portfolio marketing efforts
Collaborate across marketing to drive end-to-end program delivery, best practices and on execution of integrated cross-channel content and campaigns
What will you bring to the role?
Bachelor's degree in Marketing, Communications, or related field; Master’s Degree (preferred)
10+ years of B2B marketing experience in financial services, equities, governance and/or fin tech segments and or with marketing of complex financial solutions
Track record of driving engagement and business results through building strategic and tactical B2B marketing programs and campaigns, with a strong understanding of how to target B2B buyers across segments
Proven track record developing and executing high impact B2B marketing programs and GTM strategies, demonstrating understanding of the full marketing mix in order to recommend variety of marketing strategies aligned with business objectives.
Track record in building value propositions and messaging strategies that inform compelling content, tough points, thought leadership
Experience in marketing financial services and / or complex services solutions/ services that leverage technology and data innovation
Strong written and verbal communication skills, with the ability to tailor messaging for different audiences, track record in developing differentiated value propositions
Strategic thinker: able to synthesize and translate strategy and business goals to marketing plans/execution, then roll up sleeves to execute
Hands‑on experience with digital marketing channels (social, web, email), content strategy, and campaign execution
Hands‑on fluency in marketing analytics, CRM systems, and performance reporting
Self‑starter comfortable working across cross‑functional teams and managing competing priorities and diverse set of stakeholders; exceptional project management skills
ABM, experience with marketing automation, CRM (preferred)
Experience with equity issuer / transfer agency/capital markets and governance solutions (preferred)
Experience in a leadership role (preferred)
If this sounds like a role and team, you’d love to be a part of, apply today!
Rewards designed for you
Flexible work to help you find the best balance between work and lifestyle.
Health and wellbeing rewards that can be tailored to support you and your family.
Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.
Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.
And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub.
Compensation. The typical base pay range for this role is $125,000 - $135,000 CAD/yearly. This base pay range is specific to Toronto and may not be applicable to other locations.
This posting is recruiting candidates for an existing position.
Computershare will use data analytics and artificial intelligence systems to help recruiters analyze and assess candidate and application information. These systems make our application and review process more efficient and assist our team in identifying candidates based on professional qualifications, skills and experience commensurate with the role applied for. All outputs from the systems are evaluated by our recruiters and are not the sole source of whether to consider a candidate for employment.
#LI-Hybrid #J-18808-Ljbffr
We give you a world of potential In this position, you’ll be based in the Canton MA or Toronto Canada office for a minimum of three days a week, with the flexibility to work from home for some of your working week. In Toronto, the standard work week is 37.5 hours, typically Monday to Friday between 9:00 am to 5:00 pm. In this role additional hours may be required to fulfil leadership responsibilities. Find out more about our flexible work culture at computershare.com/flex.
A role you will love Responsibilities of the Director, Portfolio Marketing role include building the marketing strategy and execution plans for these solutions/segments, aligned with business stakeholder objectives, developing strong value propositions, messaging and marketing programs based on a solid understanding of the solutions portfolio and target audience segment needs. The marketing mix will include the creation of sales enablement tools (collateral, videos, communications, and other), developing impactful content and topic ideas to fuel thought leadership and touch points, and building integrated cross-channel marketing campaigns (digital, social, search, events, PR) – working in close coordination to direct and influence marketing centers of excellence including content, delivery and campaign marketing teams.
In addition, the Marketing Director will evaluate event and speaking opportunities to showcase our subject matter experts, launch and promote new solutions, and drive awareness and engagement and oversee the planning and execution of events in conjunction with our Global Events team. He/she will manage all Marketing execution and budget to deliver best-in-class marketing practices and demonstrate return on investment.
The Marketing Director will function as the primary point of contact for key business stakeholders as a conduit to the marketing organization, synthesizing and translating business objectives into a relevant and balanced marketing mix. The role requires a deep understanding of the relevant target audiences, personas, segments/sub-segments, the buyer journey, and the competitive and industry landscape, and financial services solutions in order to create impactful B2B marketing programs that drive business results.
Some of your key responsibilities will include:
Develop marketing strategy and plans for business solution/segment (existing, new, emerging) that generate awareness, engagement, business growth, retention
Translate business strategies and priorities into marketing plans and execution
Lead the development of go-to-market programs for a range of Transfer Agency segments/solutions/adjacent and new innovation (e.g., existing and new solutions and capabilities); develop collateral, sales enablement, content/thought leadership, and integrated cross-channel promotional campaigns
Research, develop and deploy buyer personas using a deep understanding of target buyer needs, the buying decision process, scenarios, and variations
Develop compelling, segmented differentiated value propositions and messaging frameworks targeted at buyers to be activated into content, campaigns, and touch points
Inform content strategy and develop collateral, touch points, sales enablement, thought leadership, use cases/case studies, explainer videos, testimonials and overall content strategy (with content team) to accelerate sales cycle and advance buyer journey
Evaluate, plan and execution (with events team) relevant industry forums and events, sponsorships and webinars, industry partnerships, and manage participation, while continually work to measure and evaluate ROI
Develop sales enablement plans to drive engagement with and adoption of business /segment offerings; innovative sales tools and best practices, selling system
Evaluate opportunities to optimize marketing mix across channels (with integrated marketing team) and create relevant collateral and touch points to drive integrated campaigns across channels
Support delivery of various sales enablement content assets to align with buyer journey and to support the RFP /Pursuits process
In close coordination with product marketing and management teams, oversee launch planning and go-to-market strategies for new products, solutions and services offerings, including the launch of Computershare’s innovation and product roadmap.
Formulate market sizing, segmentation and targeting strategies, rolling up to inform the global approach
Own the relationship with third-party analysts or primary research vendors as appropriate
Work with business partners on competitive / industry analysis and SWOT, opportunities for differentiation or to manage gaps
Developing customer references, testimonials, and case studies for external and internal use
Conduct win/loss interviews and perform ongoing analysis to determine the level of customer adoption and provide feedback to the offering team
Monitor and report on the performance of marketing programs and communicate the results of related sales and portfolio marketing efforts
Collaborate across marketing to drive end-to-end program delivery, best practices and on execution of integrated cross-channel content and campaigns
What will you bring to the role?
Bachelor's degree in Marketing, Communications, or related field; Master’s Degree (preferred)
10+ years of B2B marketing experience in financial services, equities, governance and/or fin tech segments and or with marketing of complex financial solutions
Track record of driving engagement and business results through building strategic and tactical B2B marketing programs and campaigns, with a strong understanding of how to target B2B buyers across segments
Proven track record developing and executing high impact B2B marketing programs and GTM strategies, demonstrating understanding of the full marketing mix in order to recommend variety of marketing strategies aligned with business objectives.
Track record in building value propositions and messaging strategies that inform compelling content, tough points, thought leadership
Experience in marketing financial services and / or complex services solutions/ services that leverage technology and data innovation
Strong written and verbal communication skills, with the ability to tailor messaging for different audiences, track record in developing differentiated value propositions
Strategic thinker: able to synthesize and translate strategy and business goals to marketing plans/execution, then roll up sleeves to execute
Hands‑on experience with digital marketing channels (social, web, email), content strategy, and campaign execution
Hands‑on fluency in marketing analytics, CRM systems, and performance reporting
Self‑starter comfortable working across cross‑functional teams and managing competing priorities and diverse set of stakeholders; exceptional project management skills
ABM, experience with marketing automation, CRM (preferred)
Experience with equity issuer / transfer agency/capital markets and governance solutions (preferred)
Experience in a leadership role (preferred)
If this sounds like a role and team, you’d love to be a part of, apply today!
Rewards designed for you
Flexible work to help you find the best balance between work and lifestyle.
Health and wellbeing rewards that can be tailored to support you and your family.
Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.
Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.
And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub.
Compensation. The typical base pay range for this role is $125,000 - $135,000 CAD/yearly. This base pay range is specific to Toronto and may not be applicable to other locations.
This posting is recruiting candidates for an existing position.
Computershare will use data analytics and artificial intelligence systems to help recruiters analyze and assess candidate and application information. These systems make our application and review process more efficient and assist our team in identifying candidates based on professional qualifications, skills and experience commensurate with the role applied for. All outputs from the systems are evaluated by our recruiters and are not the sole source of whether to consider a candidate for employment.
#LI-Hybrid #J-18808-Ljbffr