Associate Director- US Consumer Creative & Advertising -GI
Scorpion Therapeutics, Indianapolis, Indiana, us, 46262
Role Summary
Associate Director – U.S. Consumer Creative & Advertising, GI. Responsible for delivering creative excellence in U.S. consumer campaigns for Lilly medicines, leading PESO channel-integrated campaigns and assets that align with priority Therapeutic Area objectives and fit within a cohesive campaign strategy with Lilly Masterbrand and Disease State Education initiatives. Focused on developing campaigns across video/film, audio, and out-of-home channels, including Shared media, and may operate in agile teams aligned to brands, therapeutic areas, or capabilities teams. Responsibilities
Consumer Campaign Development: Understand target patients, insights, strategic imperatives, competitive landscape, and metrics; partner with market research to validate creative viability; lead agency development of creative platforms and campaign expressions; embed PESO channel extensions into final creative recommendations; drive campaign and program development with the primary agency of record; manage timelines for work featuring Celebrity or Social Influencer talent; infuse cross-cultural marketing insights and capabilities into campaigns; coordinate with agencies on bidding and production; manage OPDP regulatory submissions from development through execution. Campaign Execution: Lead execution of creative campaigns to meet business goals and TA metrics; integrate PESO media recommendations; ensure tactics are data-driven and aligned with brand objectives; manage relationships with agencies and vendors; uphold Masterbrand and U.S. Consumer standards; oversee pre-production, production, and post-production processes; coordinate talent collaborations; approve assets and lead optimization reviews; manage budgets, media trafficking, licensing, and legal approvals; monitor performance with BI&A and Media teams and drive optimizations; implement full tactic lifecycle protocols. Operations: Maintain day-to-day relationships with consumer agencies of record and internal partners; manage creative agency fees and production budgets; collaborate with Regulatory, Legal, Medical, Corporate Communications, and other teams to implement campaign vision; ensure policy and process compliance. Qualifications
Minimum Requirements:
Bachelor’s degree 5+ years of U.S. consumer marketing experience Authorized to work in the United States on a full-time basis (no sponsorship)
Additional preferences:
Leadership of creative campaign development and execution Technical competencies in go-to-market strategies, video/digital production, content creation, and performance measurement Proficiency in multichannel digital tactics, including social media Ability to translate customer insights into cross-channel communications Experience with cross-functional teams and external partners; digital campaigns and media strategy/execution Familiarity with influencer or celebrity partnerships; external agency experience and vendor management Marketing operations experience including launch planning, CIQ, and content approval workflows Understanding of PESO channels and planning; regulatory compliance in creative production (OPDP, FDA submissions) Strong leadership, collaboration, and communication skills; project management skills Experience with Veeva Vault PromoMats or similar asset management platforms MBA or advanced marketing certification; cross-customer marketing or marketing capabilities Based in Indianapolis
Skills
Creative campaign development and execution Go-to-market strategy and asset production Multichannel digital and PESO planning Vendor and agency management Regulatory compliance (OPDP, FDA submissions) and risk management Cross-functional collaboration and stakeholder management Budget management and financial tracking Project management and timeline coordination Measurement and reporting of campaign performance Asset management platforms (e.g., Veeva Vault PromoMats) Education
Bachelor’s degree MBA or advanced marketing certification (preferred) Additional Requirements
Travel: 25-35% Based in Indianapolis
#J-18808-Ljbffr
Associate Director – U.S. Consumer Creative & Advertising, GI. Responsible for delivering creative excellence in U.S. consumer campaigns for Lilly medicines, leading PESO channel-integrated campaigns and assets that align with priority Therapeutic Area objectives and fit within a cohesive campaign strategy with Lilly Masterbrand and Disease State Education initiatives. Focused on developing campaigns across video/film, audio, and out-of-home channels, including Shared media, and may operate in agile teams aligned to brands, therapeutic areas, or capabilities teams. Responsibilities
Consumer Campaign Development: Understand target patients, insights, strategic imperatives, competitive landscape, and metrics; partner with market research to validate creative viability; lead agency development of creative platforms and campaign expressions; embed PESO channel extensions into final creative recommendations; drive campaign and program development with the primary agency of record; manage timelines for work featuring Celebrity or Social Influencer talent; infuse cross-cultural marketing insights and capabilities into campaigns; coordinate with agencies on bidding and production; manage OPDP regulatory submissions from development through execution. Campaign Execution: Lead execution of creative campaigns to meet business goals and TA metrics; integrate PESO media recommendations; ensure tactics are data-driven and aligned with brand objectives; manage relationships with agencies and vendors; uphold Masterbrand and U.S. Consumer standards; oversee pre-production, production, and post-production processes; coordinate talent collaborations; approve assets and lead optimization reviews; manage budgets, media trafficking, licensing, and legal approvals; monitor performance with BI&A and Media teams and drive optimizations; implement full tactic lifecycle protocols. Operations: Maintain day-to-day relationships with consumer agencies of record and internal partners; manage creative agency fees and production budgets; collaborate with Regulatory, Legal, Medical, Corporate Communications, and other teams to implement campaign vision; ensure policy and process compliance. Qualifications
Minimum Requirements:
Bachelor’s degree 5+ years of U.S. consumer marketing experience Authorized to work in the United States on a full-time basis (no sponsorship)
Additional preferences:
Leadership of creative campaign development and execution Technical competencies in go-to-market strategies, video/digital production, content creation, and performance measurement Proficiency in multichannel digital tactics, including social media Ability to translate customer insights into cross-channel communications Experience with cross-functional teams and external partners; digital campaigns and media strategy/execution Familiarity with influencer or celebrity partnerships; external agency experience and vendor management Marketing operations experience including launch planning, CIQ, and content approval workflows Understanding of PESO channels and planning; regulatory compliance in creative production (OPDP, FDA submissions) Strong leadership, collaboration, and communication skills; project management skills Experience with Veeva Vault PromoMats or similar asset management platforms MBA or advanced marketing certification; cross-customer marketing or marketing capabilities Based in Indianapolis
Skills
Creative campaign development and execution Go-to-market strategy and asset production Multichannel digital and PESO planning Vendor and agency management Regulatory compliance (OPDP, FDA submissions) and risk management Cross-functional collaboration and stakeholder management Budget management and financial tracking Project management and timeline coordination Measurement and reporting of campaign performance Asset management platforms (e.g., Veeva Vault PromoMats) Education
Bachelor’s degree MBA or advanced marketing certification (preferred) Additional Requirements
Travel: 25-35% Based in Indianapolis
#J-18808-Ljbffr