Director of Strategic Communications
Greater Spokane Incorporated, Spokane, Washington, United States, 99254
About Us
Greater Spokane Incorporated (GSI) is a non-profit organization dedicated to economic development and community growth in the Spokane region. We foster collaboration among businesses, government, and community leaders to create a vibrant economy. Join our team and help us build a better Spokane.
Job Purpose The Director of Strategic Communications is responsible for developing and executing integrated communication strategies that elevate GSI’s brand, visibility, and impact. This role oversees all internal and external messaging—including media relations, digital content, and written materials—to ensure clarity, consistency, and alignment with GSI’s mission and strategic priorities.
As a senior communications leader, the Director manages the Events & Engagement Manager and the Marketing and Communication Coordinator, providing strategic direction, prioritization, and coaching to ensure communications and engagement efforts are effective, coordinated, and outcome driven. The Director partners cross-functionally with internal teams and external stakeholders to position GSI as a trusted, influential voice in the region.
Essential Responsibilities To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below. Reasonable accommodations will be provided to enable a qualified individual with disabilities to perform the essential functions. Essential functions include, but are not limited to the following:
Strategic Communications & Brand Leadership
Develop and execute integrated communications strategies that support organizational priorities and campaigns.
Ensure consistent brand voice, messaging, and visual standards across all platforms and materials.
Translate complex policy, economic, and organizational information into clear, compelling messages for diverse audiences.
Content Development and Brand Management
Create, design, and manage digital assets including social media posts, newsletters, web content, and event materials in alignment with GSI’s brand guidelines.
Develop clear, action-driven communications that translate complex concepts for diverse audiences.
Design and produce PowerPoint presentations and event visuals.
Provide direct management and oversight of the Communications and Marketing Coordinator, including assigning content priorities, reviewing and approving work, and ensuring all digital, written, and visual materials align with GSI’s standards and messaging.
Social Media and Digital Strategy
Plan, schedule, post, and manage GSI’s social media platforms, ensuring timely delivery of campaigns and projects.
Monitor and respond to social media engagement to build community, enhance visibility, and foster two-way communication.
Maintain organized content calendars, digital asset libraries, and project files.
Set social and digital content strategy and priorities for the Communications and Marketing Coordinator, including content calendars, campaign timelines, platform standards, and performance expectations.
Event Support
Provide real-time event communications support, including photography, videography, and rapid content turnaround.
Assist with marketing and communication needs related to internal and external events.
Provide direct management and oversight of the Events & Engagement Manager, including planning and execution of GSI’s signature events.
Oversee event-related communications and content, including timelines, speaker coordination, scripts, and messaging to ensure consistency, quality, and alignment with GSI’s brand and objectives.
Organizational Culture & Strategic Engagement
Create, design, and manage digital assets including social media posts, newsletters, web content, and event materials in alignment with GSI’s brand guidelines.
Contribute to an organizational culture of teamwork, support, engagement, and empowerment.
Provide strategic input on issues affecting the organization.
Work with colleagues to discover and develop ways to retain, grow, and better align and leverage GSI resources for greater impact.
Communicate the mission of GSI to personal and professional networks.
Regularly evaluate GSI’s systems and processes for continuous improvement
Knowledge & Skills
Strong skills in social media content development, website management, email marketing, and digital storytelling.
Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop, and Canva).
Working knowledge of web content management systems (e.g., WordPress) and CRM platforms.
Familiarity with social media scheduling and monitoring tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Meta Insights).
Strong writing, editing, and verbal communication skills with the ability to translate concepts into engaging digital content.
Self-starter who thrives in a fast-paced, collaborative, and mission-driven environment.
Ability to manage multiple projects simultaneously with attention to detail and deadlines.
Demonstrated experience supervising or leading staff, including setting priorities, reviewing work, and supporting professional development.
Education and Experience
Bachelor’s degree in graphic design, marketing, communications, or a related field required.
Minimum of five (5) years of professional experience in communications, marketing, or related fields, with demonstrated leadership and supervisory experience.
Certificates and Licenses Valid driver’s license required.
Work Environment
Exposed to a typical office environment with moderate noise levels.
Frequently required to travel locally to events, meetings, or training by car; occasional out-of-area travel may occur.
Regularly scheduled to work 40 hours per week; may be required to work more than 40 hours per week to meet deadlines, finish assignments, or attend events and meetings.
Physical Requirements
Primary functions require sufficient physical ability and mobility to sit for prolonged periods and operate standard office equipment.
Occasionally required to stand, walk, stoop, kneel, crouch, and reach.
Occasionally lift, carry, push, and/or pull up to 25 lbs.
Regularly utilize verbal and written communication to exchange information.
Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Compensation and Benefits
Employer paid medical, dental, and vision insurance for employees; dependent coverage for spouses and children available at an additional cost.
Annual Salary Range: $80,000 - $92,000.
Hybrid work model available with up to 2 days per week working from home.
Employer‑paid health insurance premiums for employees; spouse and children coverage available at an additional cost.
Stipend/Reimbursement for parking and phone.
Paid time off, including vacation, sick leave, and employer‑observed holidays (subject to annual approval by the CEO).
Participation in GSI’s 401(K) retirement plan with employer contribution.
Opportunities for professional development and career growth.
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Job Purpose The Director of Strategic Communications is responsible for developing and executing integrated communication strategies that elevate GSI’s brand, visibility, and impact. This role oversees all internal and external messaging—including media relations, digital content, and written materials—to ensure clarity, consistency, and alignment with GSI’s mission and strategic priorities.
As a senior communications leader, the Director manages the Events & Engagement Manager and the Marketing and Communication Coordinator, providing strategic direction, prioritization, and coaching to ensure communications and engagement efforts are effective, coordinated, and outcome driven. The Director partners cross-functionally with internal teams and external stakeholders to position GSI as a trusted, influential voice in the region.
Essential Responsibilities To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below. Reasonable accommodations will be provided to enable a qualified individual with disabilities to perform the essential functions. Essential functions include, but are not limited to the following:
Strategic Communications & Brand Leadership
Develop and execute integrated communications strategies that support organizational priorities and campaigns.
Ensure consistent brand voice, messaging, and visual standards across all platforms and materials.
Translate complex policy, economic, and organizational information into clear, compelling messages for diverse audiences.
Content Development and Brand Management
Create, design, and manage digital assets including social media posts, newsletters, web content, and event materials in alignment with GSI’s brand guidelines.
Develop clear, action-driven communications that translate complex concepts for diverse audiences.
Design and produce PowerPoint presentations and event visuals.
Provide direct management and oversight of the Communications and Marketing Coordinator, including assigning content priorities, reviewing and approving work, and ensuring all digital, written, and visual materials align with GSI’s standards and messaging.
Social Media and Digital Strategy
Plan, schedule, post, and manage GSI’s social media platforms, ensuring timely delivery of campaigns and projects.
Monitor and respond to social media engagement to build community, enhance visibility, and foster two-way communication.
Maintain organized content calendars, digital asset libraries, and project files.
Set social and digital content strategy and priorities for the Communications and Marketing Coordinator, including content calendars, campaign timelines, platform standards, and performance expectations.
Event Support
Provide real-time event communications support, including photography, videography, and rapid content turnaround.
Assist with marketing and communication needs related to internal and external events.
Provide direct management and oversight of the Events & Engagement Manager, including planning and execution of GSI’s signature events.
Oversee event-related communications and content, including timelines, speaker coordination, scripts, and messaging to ensure consistency, quality, and alignment with GSI’s brand and objectives.
Organizational Culture & Strategic Engagement
Create, design, and manage digital assets including social media posts, newsletters, web content, and event materials in alignment with GSI’s brand guidelines.
Contribute to an organizational culture of teamwork, support, engagement, and empowerment.
Provide strategic input on issues affecting the organization.
Work with colleagues to discover and develop ways to retain, grow, and better align and leverage GSI resources for greater impact.
Communicate the mission of GSI to personal and professional networks.
Regularly evaluate GSI’s systems and processes for continuous improvement
Knowledge & Skills
Strong skills in social media content development, website management, email marketing, and digital storytelling.
Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop, and Canva).
Working knowledge of web content management systems (e.g., WordPress) and CRM platforms.
Familiarity with social media scheduling and monitoring tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Meta Insights).
Strong writing, editing, and verbal communication skills with the ability to translate concepts into engaging digital content.
Self-starter who thrives in a fast-paced, collaborative, and mission-driven environment.
Ability to manage multiple projects simultaneously with attention to detail and deadlines.
Demonstrated experience supervising or leading staff, including setting priorities, reviewing work, and supporting professional development.
Education and Experience
Bachelor’s degree in graphic design, marketing, communications, or a related field required.
Minimum of five (5) years of professional experience in communications, marketing, or related fields, with demonstrated leadership and supervisory experience.
Certificates and Licenses Valid driver’s license required.
Work Environment
Exposed to a typical office environment with moderate noise levels.
Frequently required to travel locally to events, meetings, or training by car; occasional out-of-area travel may occur.
Regularly scheduled to work 40 hours per week; may be required to work more than 40 hours per week to meet deadlines, finish assignments, or attend events and meetings.
Physical Requirements
Primary functions require sufficient physical ability and mobility to sit for prolonged periods and operate standard office equipment.
Occasionally required to stand, walk, stoop, kneel, crouch, and reach.
Occasionally lift, carry, push, and/or pull up to 25 lbs.
Regularly utilize verbal and written communication to exchange information.
Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Compensation and Benefits
Employer paid medical, dental, and vision insurance for employees; dependent coverage for spouses and children available at an additional cost.
Annual Salary Range: $80,000 - $92,000.
Hybrid work model available with up to 2 days per week working from home.
Employer‑paid health insurance premiums for employees; spouse and children coverage available at an additional cost.
Stipend/Reimbursement for parking and phone.
Paid time off, including vacation, sick leave, and employer‑observed holidays (subject to annual approval by the CEO).
Participation in GSI’s 401(K) retirement plan with employer contribution.
Opportunities for professional development and career growth.
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