Sr. Manager, North American Retail Sales, rhode
e.l.f. Beauty, Beverly Hills, California, United States, 90211
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and rhode. Our products are designed to nourish the skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been extraordinary with 27 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 days in office, 2 days at home work environment. Visit our Career Page to learn more about our team:
https://www.elfbeauty.com/work-with-us We are seeking a
Senior Manager, North American Retail Sales
to join our retail sales team at a high-growth beauty brand. Reporting directly to the
Head of Global Retail Sales , this role will own the development and execution of retail sales strategy across North America, serving as the primary driver of performance, retailer partnerships, and in-market execution. This role is ideal for a strategic, commercially minded retail leader who can both set direction and roll up their sleeves—translating brand and business goals into actionable retail plans that deliver results at shelf and online, in a fast-paced environment. What You'll Do
Retail Sales Execution:
Thought partner to develop the North American retail sales strategy and lead execution across all key partners, aligning brand objectives, retailer priorities, and financial targets. Retailer Relationship Management:
Act as the day-to-day execution contact for North American retail partners, building trusted relationships with merchants, planners, and site merchandising teams. Sales Target Management:
Own NA sales forecasts, translating and adjusting topline goals into actionable plans by channel to meet targets. Retail Marketing & Merchandising Collaboration:
Work with marketing, creative and visual merchandising vendors to ensure cohesive storytelling, visuals, and seamless execution of newness, exclusives and hero programs. Retail Channel Promotion Management:
Own the retail promotional and exposure calendar, including launches, core programs, sampling, store openings, animations, digital and in-store placements, and co-op investments. Sales & Performance Analysis:
Track and analyze sales performance and key retail KPIs, using insights to optimize future strategies and investments. Competitive & Market Insights:
Stay ahead of industry trends, competitive activities, and consumer preferences to refine sales strategies and maintain brand differentiation. Budget Management:
Own and manage retail-related budgets, ensuring efficient allocation of resources and strong ROI in partnership with merchants, production, creative, operations, and supply chain teams. Cross-Functional Collaboration:
Partner with product marketing, creative, planning and supply chain teams to ensure alignment between product launches, promotional plans, and retail execution. Influence without authority and ensure timelines and deliverables are met. Team Leadership & Development:
Coach, mentor, and develop NA retail team members, establishing best practices and scalable processes. Who You Are
Passionate about the beauty industry and knowledgeable about the retail landscape. Strategic thinker with a data-driven approach to decision-making and problem-solving. Highly organized and detail-oriented, able to manage multiple projects and deadlines in a fast-paced environment. Strong communicator and relationship builder, adept at working cross-functionally and influencing key stakeholders. Hands-on leader who can coach, mentor, and develop a high-performing team. Adaptable and resilient, comfortable navigating ambiguity and shifting priorities. Creative and entrepreneurial mindset, always looking for innovative ways to enhance the brand’s retail presence and consumer engagement. What You'll Bring
Bachelor’s degree in Business, Marketing, or a related field. 5+ years of experience in retail sales and beauty, with a strong understanding of retail partnerships; Previous experience working with Sephora is highly preferred. Proven track record of driving sales growth and managing high-impact retail initiatives. Strong analytical and forecasting skills, with proficiency in Microsoft Office (Excel, PowerPoint) and Google Suite. Excellent presentation, negotiation, and communication skills. Other Details For Consideration
Location of position: Los Angeles, CA Hybrid schedule: Must be willing to work 3 days a week in office Compensation: $110,000-$140,000 Reports to Head of Retail Sales The base salary range for this role is listed above. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, parental leave, and unlimited paid time off. The amount of total compensation offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at the company’s discretion. This job description is intended to describe the general nature and level of work being performed in this position. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice for how your personal information is used and shared.
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e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and rhode. Our products are designed to nourish the skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been extraordinary with 27 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 days in office, 2 days at home work environment. Visit our Career Page to learn more about our team:
https://www.elfbeauty.com/work-with-us We are seeking a
Senior Manager, North American Retail Sales
to join our retail sales team at a high-growth beauty brand. Reporting directly to the
Head of Global Retail Sales , this role will own the development and execution of retail sales strategy across North America, serving as the primary driver of performance, retailer partnerships, and in-market execution. This role is ideal for a strategic, commercially minded retail leader who can both set direction and roll up their sleeves—translating brand and business goals into actionable retail plans that deliver results at shelf and online, in a fast-paced environment. What You'll Do
Retail Sales Execution:
Thought partner to develop the North American retail sales strategy and lead execution across all key partners, aligning brand objectives, retailer priorities, and financial targets. Retailer Relationship Management:
Act as the day-to-day execution contact for North American retail partners, building trusted relationships with merchants, planners, and site merchandising teams. Sales Target Management:
Own NA sales forecasts, translating and adjusting topline goals into actionable plans by channel to meet targets. Retail Marketing & Merchandising Collaboration:
Work with marketing, creative and visual merchandising vendors to ensure cohesive storytelling, visuals, and seamless execution of newness, exclusives and hero programs. Retail Channel Promotion Management:
Own the retail promotional and exposure calendar, including launches, core programs, sampling, store openings, animations, digital and in-store placements, and co-op investments. Sales & Performance Analysis:
Track and analyze sales performance and key retail KPIs, using insights to optimize future strategies and investments. Competitive & Market Insights:
Stay ahead of industry trends, competitive activities, and consumer preferences to refine sales strategies and maintain brand differentiation. Budget Management:
Own and manage retail-related budgets, ensuring efficient allocation of resources and strong ROI in partnership with merchants, production, creative, operations, and supply chain teams. Cross-Functional Collaboration:
Partner with product marketing, creative, planning and supply chain teams to ensure alignment between product launches, promotional plans, and retail execution. Influence without authority and ensure timelines and deliverables are met. Team Leadership & Development:
Coach, mentor, and develop NA retail team members, establishing best practices and scalable processes. Who You Are
Passionate about the beauty industry and knowledgeable about the retail landscape. Strategic thinker with a data-driven approach to decision-making and problem-solving. Highly organized and detail-oriented, able to manage multiple projects and deadlines in a fast-paced environment. Strong communicator and relationship builder, adept at working cross-functionally and influencing key stakeholders. Hands-on leader who can coach, mentor, and develop a high-performing team. Adaptable and resilient, comfortable navigating ambiguity and shifting priorities. Creative and entrepreneurial mindset, always looking for innovative ways to enhance the brand’s retail presence and consumer engagement. What You'll Bring
Bachelor’s degree in Business, Marketing, or a related field. 5+ years of experience in retail sales and beauty, with a strong understanding of retail partnerships; Previous experience working with Sephora is highly preferred. Proven track record of driving sales growth and managing high-impact retail initiatives. Strong analytical and forecasting skills, with proficiency in Microsoft Office (Excel, PowerPoint) and Google Suite. Excellent presentation, negotiation, and communication skills. Other Details For Consideration
Location of position: Los Angeles, CA Hybrid schedule: Must be willing to work 3 days a week in office Compensation: $110,000-$140,000 Reports to Head of Retail Sales The base salary range for this role is listed above. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, parental leave, and unlimited paid time off. The amount of total compensation offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at the company’s discretion. This job description is intended to describe the general nature and level of work being performed in this position. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice for how your personal information is used and shared.
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