Senior Corporate Public Relations Coordinator
Kohl's, Menomonee Falls, Wisconsin, United States, 53051
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will develop and execute strategic corporate PR plans to garner positive press coverage for Kohl's business priorities and support Kohl's broader corporate reputation efforts.
What You’ll Do
Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytellingDevelop strong media contacts across a regional geographic territory to secure coverage of Kohl's business initiatives while also serving as a key partner to store and district managers in the regionField reactive media and speaking event inquiries and draft informed recommendations and rationaleConduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationaleStay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR fieldAssess program results regularly to understand successes and opportunities and recommend go-forward actionsDevelop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiativesSupport broader PR team reporting and media tracking, including a daily headlines reportSupport executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reportingMaintain updated media lists, demonstrating a customized approach to account for differences across media channels and marketsShare relevant changes and newness in reporter beats and media outletsSupport applicable PR events and activations, including leading all logistical details and meeting deadlinesAdditional tasks may be assigned
What Skills You Have
Required
Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communicationsExperience working with regional and trade media across digital, print and broadcast outletsExcellent time management and prioritization skillsStrong problem-solving skillsExcellent written and verbal communication skills, including proficiency in AP styleStrong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environmentAbility to work on multiple programs with various components simultaneouslyExperience project managing PR initiatives in a fast paced environment
Preferred
Large corporate company experience or PR agency experience working with large corporate clientsRetail experience
About the Role
In this role, you will develop and execute strategic corporate PR plans to garner positive press coverage for Kohl's business priorities and support Kohl's broader corporate reputation efforts.
What You’ll Do
Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytellingDevelop strong media contacts across a regional geographic territory to secure coverage of Kohl's business initiatives while also serving as a key partner to store and district managers in the regionField reactive media and speaking event inquiries and draft informed recommendations and rationaleConduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationaleStay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR fieldAssess program results regularly to understand successes and opportunities and recommend go-forward actionsDevelop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiativesSupport broader PR team reporting and media tracking, including a daily headlines reportSupport executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reportingMaintain updated media lists, demonstrating a customized approach to account for differences across media channels and marketsShare relevant changes and newness in reporter beats and media outletsSupport applicable PR events and activations, including leading all logistical details and meeting deadlinesAdditional tasks may be assigned
What Skills You Have
Required
Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communicationsExperience working with regional and trade media across digital, print and broadcast outletsExcellent time management and prioritization skillsStrong problem-solving skillsExcellent written and verbal communication skills, including proficiency in AP styleStrong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environmentAbility to work on multiple programs with various components simultaneouslyExperience project managing PR initiatives in a fast paced environment
Preferred
Large corporate company experience or PR agency experience working with large corporate clientsRetail experience