Senior Manager, Digital Analytics (White Claw USA)
Mark Anthony Group, Chicago, Illinois, United States, 60290
About us
Mark Anthony Brands is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade,
and
Cayman Jack.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.
What You'll Do:
As our new Senior Manager, Digital Analytics, you will lead media measurement and analytics for White Claw USA as part of the Measurement Services team, acting as a trusted advisor to Marketing and agency partners. Based in Chicago and part of the Digital Center of Excellence (DCoE), you will own the end-to-end measurement strategy; translating business questions into robust measurement plans, test-and-learn frameworks, and actionable insights. This is a senior, highly visible role focused on driving smarter investment decisions, continuous optimization, and best-in-class digital measurement practices.
Additional key responsibilities include :
Lead measurement services for White Claw USA, partnering with Marketing and agency teams to guide campaign planning, execution, and evaluation. Act as the single point of contact (SPOC) for analytics and measurement, ensuring insights are clearly communicated and actioned by stakeholders. Define effective KPIs and measurement frameworks, translating business objectives into test-and-learn plans and analytically sound success metrics. Design, build, and maintain dashboards and reporting outputs that provide a single source of truth for digital campaign performance. Present actionable insights and recommendations from media reports, MMM (Marketing Mix Modeling), A/B testing, and incrementality studies. Standardize best practices for digital measurement and reporting, driving adoption across agencies and internal teams. Identify opportunities for automation and efficiency using tools such as Microsoft Copilot and advanced analytics solutions. Represent the DCoE and MABI as thought leaders in measurement, influencing agencies and internal partners to adopt modern measurement approaches. What You'll Bring:
8+ years’ experience in digital marketing data analytics or measurement, ideally within FMCG or a large-scale consumer brand environment. Strong expertise in media measurement, including platforms such as Google Marketing Platform, Meta Business Suite, and TikTok Analytics. Proven experience with advanced measurement techniques, including A/B testing, incrementality testing, and MMM (Marketing Mix Modeling). High proficiency in data visualization and reporting tools such as Power BI, Tableau, or equivalent. Demonstrated ability to influence senior stakeholders and agencies through clear data storytelling and recommendations. Experience operating in fast-paced, agile environments, with familiarity using Jira or Agile delivery frameworks an advantage. Who you are
Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization. Ability to operate at both a strategic and executional level; ideate and directly execute. Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and remove roadblocks. Move at pace. Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be the best in your craft. Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions. Keeps goals on track, makes grounded decisions, provides actionable insights and addresses setbacks. Creates an engaging culture, activates leadership best practices, demonstrates compassion. Excellent communicator, compelling storyteller and fascinated by consumer behavior. Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary from $115,000 to $127,000, based in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth
We thank all candidates for their curiosity about Mark Anthony Brands and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your Recruiter.
At Mark Anthony Brands, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Mark Anthony Brands is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade,
and
Cayman Jack.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.
What You'll Do:
As our new Senior Manager, Digital Analytics, you will lead media measurement and analytics for White Claw USA as part of the Measurement Services team, acting as a trusted advisor to Marketing and agency partners. Based in Chicago and part of the Digital Center of Excellence (DCoE), you will own the end-to-end measurement strategy; translating business questions into robust measurement plans, test-and-learn frameworks, and actionable insights. This is a senior, highly visible role focused on driving smarter investment decisions, continuous optimization, and best-in-class digital measurement practices.
Additional key responsibilities include :
Lead measurement services for White Claw USA, partnering with Marketing and agency teams to guide campaign planning, execution, and evaluation. Act as the single point of contact (SPOC) for analytics and measurement, ensuring insights are clearly communicated and actioned by stakeholders. Define effective KPIs and measurement frameworks, translating business objectives into test-and-learn plans and analytically sound success metrics. Design, build, and maintain dashboards and reporting outputs that provide a single source of truth for digital campaign performance. Present actionable insights and recommendations from media reports, MMM (Marketing Mix Modeling), A/B testing, and incrementality studies. Standardize best practices for digital measurement and reporting, driving adoption across agencies and internal teams. Identify opportunities for automation and efficiency using tools such as Microsoft Copilot and advanced analytics solutions. Represent the DCoE and MABI as thought leaders in measurement, influencing agencies and internal partners to adopt modern measurement approaches. What You'll Bring:
8+ years’ experience in digital marketing data analytics or measurement, ideally within FMCG or a large-scale consumer brand environment. Strong expertise in media measurement, including platforms such as Google Marketing Platform, Meta Business Suite, and TikTok Analytics. Proven experience with advanced measurement techniques, including A/B testing, incrementality testing, and MMM (Marketing Mix Modeling). High proficiency in data visualization and reporting tools such as Power BI, Tableau, or equivalent. Demonstrated ability to influence senior stakeholders and agencies through clear data storytelling and recommendations. Experience operating in fast-paced, agile environments, with familiarity using Jira or Agile delivery frameworks an advantage. Who you are
Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization. Ability to operate at both a strategic and executional level; ideate and directly execute. Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and remove roadblocks. Move at pace. Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be the best in your craft. Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions. Keeps goals on track, makes grounded decisions, provides actionable insights and addresses setbacks. Creates an engaging culture, activates leadership best practices, demonstrates compassion. Excellent communicator, compelling storyteller and fascinated by consumer behavior. Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary from $115,000 to $127,000, based in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth
We thank all candidates for their curiosity about Mark Anthony Brands and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your Recruiter.
At Mark Anthony Brands, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.