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Salesforce Marketing Cloud Architect

Kaygen, Irvine, California, United States, 92713

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KAYGEN is an emerging leader in providing top talent for technology-based staffing services. We specialize in providing high-volume contingent staffing, direct hire staffing and project-based solutions to companies worldwide ranging from startups to Fortune 500 and Managed Service Providers (MSP) across a wide variety of industries.

Job Title:

Salesforce Marketing Cloud Architect Location: Irvine, CA

Hybrid role - 3 days per week in office Duration: 6 Months

Job Description:

The Salesforce Marketing Cloud Architect is responsible for designing and delivering scalable, secure, and high-performing solutions using Salesforce Marketing Cloud (SFMC). This role leads architecture across email, SMS, journeys, data integrations, personalization, and analytics, ensuring best practices across development, governance, and operations. The architect works closely with business stakeholders, marketing teams, data teams, and Salesforce platform teams to deliver omnichannel customer engagement solutions. Architect end-to-end solutions across SFMC modules including: Journey Builder Email Studio Mobile Studio / SMS Automation Studio Contact Builder & Data Extensions CloudPages

Define scalable data model strategy (Data Extensions, Contact model, Subscriber model). Design and govern segmentation, personalization, and dynamic content strategies. Build and guide development of: Complex journeys and automations Triggered campaigns and real-time messaging Preference centers and subscription management

Establish security and compliance controls: GDPR/CCPA readiness Consent management Data retention policies Role-based access governance

Provide technical leadership for development teams and offshore teams. Define deployment strategy and DevOps standards (Git, CI/CD where applicable). Conduct code reviews for AMPscript, SSJS, SQL, and automation design. Troubleshoot performance, deliverability issues, and SFMC environment bottlenecks. Collaborate with stakeholders to translate business needs into SFMC technical solutions. Experience with Personalization (Interaction Studio), CDP/Data Cloud, and MuleSoft Experience with Salesforce CRM integrations using Marketing Cloud Connect Familiarity with deliverability best practices: Sender authentication (SPF, DKIM) IP warming strategies Bounce/complaint management

Marketing Cloud certifications (preferred): Salesforce Certified Marketing Cloud Consultant Salesforce Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Administrator

Strong hands-on experience in Salesforce Marketing Cloud implementation and architecture. Advanced experience in: Journey Builder orchestration Automation Studio scheduling & orchestration SQL queries for segmentation Data Extensions, filtered DEs, query activities

Strong understanding of subscriber and contact models. AMPscript, SSJS, HTML/CSS for email development and CloudPages. REST/SOAP APIs, event-based triggers, integration patterns. Strong knowledge of marketing automation patterns and omnichannel strategies. Understanding of Salesforce platform concepts (SSO, roles, profiles, security). Ability to create architecture artifacts: At KAYGEN, we are always looking for dynamic, talented and experienced individuals. We invite you to join our team of talented IT professionals, consulting at client locations across the globe. Our culture is team-orientated; we strive to stand by our core values of respect, honesty and integrity. Our team of experienced staffing experts will work with you to find you the best opportunity. For more information, please visit us at www.kaygen.com.

Benefits :

Free Healthcare Insurance Vision and Dental Insurance 401(k) Retirement Plan Free Life Insurance Sick Time Off Achieve your Kaizen by clicking here. A unique and exclusive talent community supported by Kaygen, that includes programs like:

Certifications

Mentorship Program Referrals Family and Wellness benefits Continuous Growth and Career Development