Senior Vice President of Ecommerce and Digital Marketing

Senior Vice President of Ecommerce and Digital Marketing About the Company Join an innovative and rapidly expanding direct-to-consumer ecommerce brand that is redefining the retail landscape. About the Role We are seeking a visionary Senior Vice President of Ecommerce and Digital Marketing to lead our next growth phase. In this crucial role, you will: Oversee and optimize the paid media budget across multiple channels. Build, motivate, and lead a high-performing in-house marketing team. Establish and advance data-driven decision-making systems. Drive effective customer acquisition strategies and enhance customer lifetime value. Execute meticulously planned product launches with excellence. The ideal candidate will demonstrate a successful history of scaling direct-to-consumer ecommerce brands, particularly within the automotive parts and accessories industry. A comprehensive understanding of ecommerce unit economics, mastery in paid social and search marketing, along with robust leadership experience, is essential. Qualifications: 7-10 years of marketing leadership experience focused on scaling DTC ecommerce brands. A growth-oriented mindset and disciplined product launch methodology. Strong expertise in optimizing marketing effectiveness. A proven history in retention marketing. Financial acumen with experience managing P&L. Outstanding leadership and communication abilities. Experience in the automotive aftermarket industry is advantageous. A background in creating and refining high-volume creative testing systems is beneficial. Our organization values a straightforward and action-driven leadership style. We seek a candidate who thrives in a dynamic, founder-led environment. Hiring Manager Title Founder/CEO Travel Percent Less than 10%