Slack Paid Digital Marketing, Senior Manager
Stypi (Acquired by Salesforce), New York, New York, us, 10261
Senior Manager Of Paid Digital Marketing
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce. We're looking for an experienced Senior Manager of Paid Digital Marketing to lead our performance marketing efforts across Germany, UK and the broader European market. As a critical part of Slack's Growth Marketing team you'll be responsible for driving customer acquisition and revenue growth through strategic paid media campaigns. This role requires a deep understanding of the German market, fluency in European digital channels, and a proven track record of scaling performance marketing programs in fast-moving, tech environments. What You'll Do Lead EMEA Paid Strategy: Develop and execute comprehensive paid digital marketing strategies across Germany and key European markets (DACH, UK, France, Nordics, Southern Europe) to drive qualified new teams and revenue Drive Performance & Growth: Own acquisition targets, KPIs, and budget management, learning agenda strategies for paid channels including paid social (LinkedIn, Meta, YouTube), display, retargeting, emerging digital platforms and beyond Experiment and Optimize for Results: Continuously test, analyze, and optimize campaigns across the funnelfrom awareness to conversionusing data-driven insights to improve CAC, LTV, and ROAS Localization & Market Expertise: Partner across marketing teams, product, and agencies to ensure campaigns are culturally relevant, locally optimized, and aligned with market-specific nuances across European countries Collaborate Cross-Functionally: Work closely with web, creative, content, product marketing, marketing ops, product, and analytics teams to develop compelling campaigns that resonate with European audiences Agency & Vendor Management: Manage relationships with digital agencies, media partners, and technology vendors to maximize campaign effectiveness and efficiency Innovation & Experimentation: Stay ahead of industry trends, test new channels and tactics, and bring innovative approaches to paid acquisition in competitive European markets Team Leadership: Mentor and develop team members, foster a culture of testing and learning, and contribute to the overall growth marketing strategy What You'll Need 7+ years of experience in paid digital marketing, performance marketing, or growth marketing roles, preferably in B2B and B2C or technology companies Deep expertise in German market: Native or business-fluent German language skills and demonstrated success running paid campaigns in Germany European market knowledge: Experience managing campaigns across multiple European countries with understanding of regional differences, compliance requirements (GDPR), and cultural nuances Channel mastery: Proven expertise in paid digital channels including paid social, programmatic, and emerging digital channels Data-driven mindset: Strong analytical skills with experience using analytics platforms (Google Analytics, Tableau, Looker) and marketing attribution tools to drive decision-making Strategic thinker: Ability to develop comprehensive strategies while also being hands-on with campaign execution and optimization Product-led growth experience: Understanding of PLG motions and how paid marketing supports self-serve acquisition funnels Budget management: Experience managing significant media budgets ($5M+ annually) with demonstrated ROI improvement Leadership skills: Experience leading teams or projects, with strong collaboration and stakeholder management abilities Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.) Bonus Points Familiarity with AI-powered marketing tools and optimization platforms Experience in B2B and B2C GTM channels Fluency in additional European languages Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what's possible for yourself, for AI, and the world. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. We warmly invite applications from individuals with a severe disability status (Schwerbehinderung). Salesforce is committed to equality and creating a workplace that reflects society. We set ambitious goals for representation, emphasize accessibility and inclusion, and continuously learn and improve. Learn more about our inclusion initiatives here. In 2019, Salesforce joined The Valuable 500 to champion disability inclusion in business leadership. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce. We're looking for an experienced Senior Manager of Paid Digital Marketing to lead our performance marketing efforts across Germany, UK and the broader European market. As a critical part of Slack's Growth Marketing team you'll be responsible for driving customer acquisition and revenue growth through strategic paid media campaigns. This role requires a deep understanding of the German market, fluency in European digital channels, and a proven track record of scaling performance marketing programs in fast-moving, tech environments. What You'll Do Lead EMEA Paid Strategy: Develop and execute comprehensive paid digital marketing strategies across Germany and key European markets (DACH, UK, France, Nordics, Southern Europe) to drive qualified new teams and revenue Drive Performance & Growth: Own acquisition targets, KPIs, and budget management, learning agenda strategies for paid channels including paid social (LinkedIn, Meta, YouTube), display, retargeting, emerging digital platforms and beyond Experiment and Optimize for Results: Continuously test, analyze, and optimize campaigns across the funnelfrom awareness to conversionusing data-driven insights to improve CAC, LTV, and ROAS Localization & Market Expertise: Partner across marketing teams, product, and agencies to ensure campaigns are culturally relevant, locally optimized, and aligned with market-specific nuances across European countries Collaborate Cross-Functionally: Work closely with web, creative, content, product marketing, marketing ops, product, and analytics teams to develop compelling campaigns that resonate with European audiences Agency & Vendor Management: Manage relationships with digital agencies, media partners, and technology vendors to maximize campaign effectiveness and efficiency Innovation & Experimentation: Stay ahead of industry trends, test new channels and tactics, and bring innovative approaches to paid acquisition in competitive European markets Team Leadership: Mentor and develop team members, foster a culture of testing and learning, and contribute to the overall growth marketing strategy What You'll Need 7+ years of experience in paid digital marketing, performance marketing, or growth marketing roles, preferably in B2B and B2C or technology companies Deep expertise in German market: Native or business-fluent German language skills and demonstrated success running paid campaigns in Germany European market knowledge: Experience managing campaigns across multiple European countries with understanding of regional differences, compliance requirements (GDPR), and cultural nuances Channel mastery: Proven expertise in paid digital channels including paid social, programmatic, and emerging digital channels Data-driven mindset: Strong analytical skills with experience using analytics platforms (Google Analytics, Tableau, Looker) and marketing attribution tools to drive decision-making Strategic thinker: Ability to develop comprehensive strategies while also being hands-on with campaign execution and optimization Product-led growth experience: Understanding of PLG motions and how paid marketing supports self-serve acquisition funnels Budget management: Experience managing significant media budgets ($5M+ annually) with demonstrated ROI improvement Leadership skills: Experience leading teams or projects, with strong collaboration and stakeholder management abilities Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.) Bonus Points Familiarity with AI-powered marketing tools and optimization platforms Experience in B2B and B2C GTM channels Fluency in additional European languages Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what's possible for yourself, for AI, and the world. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. We warmly invite applications from individuals with a severe disability status (Schwerbehinderung). Salesforce is committed to equality and creating a workplace that reflects society. We set ambitious goals for representation, emphasize accessibility and inclusion, and continuously learn and improve. Learn more about our inclusion initiatives here. In 2019, Salesforce joined The Valuable 500 to champion disability inclusion in business leadership. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.