[WEBTOON] Campaign Manager, Lifecycle Marketing

divh2Campaign Manager, Lifecycle Marketing/h2pWEBTOON Entertainment is a leading global entertainment company and home to some of the worlds largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators./ppWith its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainments passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the companys content partners include Discord, HYBE and DC Comics, among many others./ppWEBTOON is seeking a hands-on Campaign Manager, Lifecycle Marketing to execute and optimize CRM campaigns that deepen user engagement across the customer journeyfrom onboarding through long-term retention. This role will own day-to-day CRM execution across email, push notifications, in-app messaging, and SMS, partnering closely with Product to translate roadmap priorities and in-app experiences into high-performing lifecycle programs./ppThe ideal candidate is a detail-oriented, data-driven marketer with experience building and running lifecycle/CRM campaigns in digital media, publishing, or subscription-based businesses. Youll work cross-functionally to deliver targeted, personalized experiences that drive content consumption, increase repeat usage, and strengthen loyalty within WEBTOONs community./ph3Key Responsibilities/h3ulliBuild and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value./liliDevelop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth./liliChampion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels./liliEvaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact./li/ulh3Minimum Qualifications/h3ulliBuild the lifecycle marketing strategy to maximize engagement, retention, and long-term user value./liliSet up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys./liliChampion a test-and-learn approach, using experimentation to optimize messaging, triggers, and cadence across channels./liliPartner with Product and Data teams to implement personalized and automated programs at scale./liliAnalyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact./liliEstablish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue./li/ulh3Preferred Qualifications/h3ulliPrior hands-on experience using Braze for in-app or email campaign deployment./liliExperience with Liquid language for personalized messaging./liliExperience in entertainment, comics, gaming, or fan-driven communities./liliBelongs to or has deep understanding of pop-culture fandoms such as comics, K-pop, gaming, etc./li/ulh3What We Offer/h3ulliCareer development; we believe in mentorship and investing in your learning, supporting you to achieve your goals/liliHealth benefits, including vision and dental!/liliGenerous PTO and Parental Leave Top-up/lili401K Contributions/liliCommuter Benefits/liliGlobal WEBTOON and LINE FRIENDS discount program/liliWinter break shutdown and a whole lot more!/li/ulpWith approximately 155 million monthly active users, WEBTOON Entertainments IP Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the worlds leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others./ppJoin us and work with some of the biggest artists, IP, and fandoms in comics!/p/div