divh2Digital Strategist - Lifestyle/h2pAt M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world./ppOur ever-growing Consumer Lifestyle team has an immediate opening for a Digital Strategist to help with several well-known brands in the food and appliance spaces. This is an excellent opportunity for a digital/influencer professional who wants to be part of a fun-loving team that encourages critical thinking as much as creativity (aka the best of both worlds!). Were looking for someone who has 4-6+ years of a mixture of social media and influencer experience, and that will bring energy, excitement and passion to the position./ppAs a Digital Strategist, youll be helping drive key influencer initiatives and owned social channels for a few brands within the Consumer Lifestyle space, with a lot of opportunity for growth and visibility. Youll manage all aspects of organic social media channels for your brands, from development of strategies to oversight of execution, collaborating with other paid media, and PR leads to ensure holistic programming. Youll lead and inspire junior staffers who will support in content calendar creation as well as community management; serve as a client counselor; and, most importantly, work with a very talented, very collaborative, and inspiring team that will have your back no matter what. In this diverse role, you may help accelerate a brand channels across TikTok, Facebook and Instagram. You will source new content from creators, manage UGC and map all content to the larger communications calendar. Key responsibilities include:/pulliDevelop organic social strategy and overall content strategy for brands/liliDevelop and facilitate creative ideation to ensure were getting social-first content for our brands/liliManage a team of junior staff to ensure that they are proactively managing the social channels - from community management to flagging any trending conversations/liliShare Social Media POVs and real-time updates to make sure your clients are in the know/liliActively providing digital updates with Lifestyle team with the opportunity to take lead on client POVs that can be repurposed for clients across the practice/liliPotential to support on influencer work from strategy build to relationship management to reporting/liliWorking with junior teammates on campaigns and serve as their coach in the influencer space/li/ulpWhat Youll Bring:/pulliBachelors degree or equivalent/lili4-6 years of digital/social experience working in an agency setting or in-house/liliExperience managing and mentoring a team of 1-2 direct reports/liliStrong foundation in community management, calendar and content strategy, social reporting/liliExperience in managing/working with third party influencer vendors/networks/liliSolid understanding of paid digital and owned practices; experience working in an integrated agency (IAT) setting is a plus/liliExperience in client management, and proven ability to lead client communications/liliStrong writing skills inclusive of social copy/liliStrong analytical skills and experience tracking and interpreting data/liliProven ability to effectively organize multiple deadlines across accounts and teams/liliAbility to work independently and multi-task in a team-oriented environment/liliCreative, strategic thinking skills/liliStrong attention to detail/liliYour a culture-first thinker - excited about where the social and influencer spaces are headed/liliPositive and flexible attitude/li/ulpNice to Have:/pulliExperience with influencer management as well as influencer tools, such as Tagger/liliExperience and/or passion for Wine/Spirits/CPG brand/liliIn touch with cultural and industry trends/li/ulpWhat Well Bring:/pulliA workplace thats alive with courage, ideas, respect and humanity/liliProfessional growth and development programs to help advance your career/liliComprehensive health care and wellness plans for your entire family/liliA 401(k) Savings Plan and Flexible Spending Accounts/liliPaid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays/liliAdditional Perks: Family Leave, Well-Being Programs, and Commuter Benefits/lili$71,000-$85,000/li/ulpLocation: New York office/ppWe believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our clients office, on the road with them or attending an industry event./ppM Booth Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws./p/div