Director, Marketing Strategy and Operations
Milliken, Spartanburg, South Carolina, United States, 29302
Director, Marketing Strategy And Operations
The Director of Marketing Strategy & Operations is a leadership role responsible for driving strategic clarity, operational rigor, and enterprise alignment across Milliken's global marketing organization. This role translates marketing vision into actionable plans, scalable operating models, and disciplined execution, ensuring marketing investments accelerate brand strength, customer impact, and revenue growth. As a trusted partner to the CMO and senior marketing leaders, you will lead marketing planning, operating cadence, and shared services governance, enabling teams to focus on the highest-value work and deliver consistent, high-quality outcomes. You will build the systems, processes, and capabilities that allow Product Marketing and Marketing Shared Services to operate as a cohesive, high-performing engine, balancing enterprise consistency with Strategic Business Unit (SBU) flexibility. Key Responsibilities
Serve as a strategic thought partner to the CMO, refining marketing vision and annual priorities. Lead the annual marketing planning process, aligning SBUs and Shared Services around priorities, investments, and execution plans. Monitor market dynamics, category trends, and competitive movements to inform strategic pivots and opportunity areas. Design and scale enterprise marketing processes, tools, templates, and operating rhythms that drive clarity and execution excellence Own marketing budget governance and capital planning, ensuring spend aligns to strategy and delivers measurable impact. Oversee agency network and governance, ensuring strong integration with internal teams and plans. Lead marketing learning and development, including onboarding, capability building, and ownership of the Marketing Excellence Conference. Partner with IT and cross-functional leaders to advance the CX Digital Roadmap across Marketing, Sales Enablement, and Customer Service. Plan and facilitate leadership meetings and operating forums that drive alignment, decisions, and accountability. Lead high-impact, enterprise initiatives and special projects tied to strategic priorities. SBU Product Marketing Partnership
Act as the primary enterprise liaison to SBU Product Marketing Leads. Provide strategic frameworks, best practices, and guidance to strengthen go-to-market planning and execution. Enable effective use of shared services through clear expectations and collaborative processes. Scale enterprise product marketing standards while honoring SBU-specific needs and dynamics. Shared Services Model & Project Management
Lead the Marketing Shared Services operating model, including intake, prioritization, governance, and delivery. Direct marketing project management for complex, enterprise-wide initiatives. Own the Marketing Work Management platform to drive adoption, transparency, and data-driven capacity planning. Continuously improve workflows, accountability, and cross-team coordination to increase speed and quality. Qualifications- Required
10+ years of experience in marketing strategy, product marketing, and/or marketing operations. 2+ years of leadership experience in Marketing. Bachelor's Degree in Marketing, Strategy, or relevant field of study. Demonstrated success leading cross-functional initiatives in complex, global organizations. Qualifications- Preferred
MBA or advanced degree in marketing or strategy preferred. B2B or B2B2C experience preferred; background in manufacturing, industrials, chemicals, or CPG a plus. The successful candidate will have strengths in the following:
Strategic thinker with deep marketing experience in complex B2B environments. Influential leader who can align diverse teams around go-to-market strategies. Expert crafter of high-impact positioning, messaging, and value propositions backed by customer insights and market data. Builder of scalable systems, processes, and tools that enable teams to do their best work. Clear, confident communicator with executive presence and strong written storytelling skills.
The Director of Marketing Strategy & Operations is a leadership role responsible for driving strategic clarity, operational rigor, and enterprise alignment across Milliken's global marketing organization. This role translates marketing vision into actionable plans, scalable operating models, and disciplined execution, ensuring marketing investments accelerate brand strength, customer impact, and revenue growth. As a trusted partner to the CMO and senior marketing leaders, you will lead marketing planning, operating cadence, and shared services governance, enabling teams to focus on the highest-value work and deliver consistent, high-quality outcomes. You will build the systems, processes, and capabilities that allow Product Marketing and Marketing Shared Services to operate as a cohesive, high-performing engine, balancing enterprise consistency with Strategic Business Unit (SBU) flexibility. Key Responsibilities
Serve as a strategic thought partner to the CMO, refining marketing vision and annual priorities. Lead the annual marketing planning process, aligning SBUs and Shared Services around priorities, investments, and execution plans. Monitor market dynamics, category trends, and competitive movements to inform strategic pivots and opportunity areas. Design and scale enterprise marketing processes, tools, templates, and operating rhythms that drive clarity and execution excellence Own marketing budget governance and capital planning, ensuring spend aligns to strategy and delivers measurable impact. Oversee agency network and governance, ensuring strong integration with internal teams and plans. Lead marketing learning and development, including onboarding, capability building, and ownership of the Marketing Excellence Conference. Partner with IT and cross-functional leaders to advance the CX Digital Roadmap across Marketing, Sales Enablement, and Customer Service. Plan and facilitate leadership meetings and operating forums that drive alignment, decisions, and accountability. Lead high-impact, enterprise initiatives and special projects tied to strategic priorities. SBU Product Marketing Partnership
Act as the primary enterprise liaison to SBU Product Marketing Leads. Provide strategic frameworks, best practices, and guidance to strengthen go-to-market planning and execution. Enable effective use of shared services through clear expectations and collaborative processes. Scale enterprise product marketing standards while honoring SBU-specific needs and dynamics. Shared Services Model & Project Management
Lead the Marketing Shared Services operating model, including intake, prioritization, governance, and delivery. Direct marketing project management for complex, enterprise-wide initiatives. Own the Marketing Work Management platform to drive adoption, transparency, and data-driven capacity planning. Continuously improve workflows, accountability, and cross-team coordination to increase speed and quality. Qualifications- Required
10+ years of experience in marketing strategy, product marketing, and/or marketing operations. 2+ years of leadership experience in Marketing. Bachelor's Degree in Marketing, Strategy, or relevant field of study. Demonstrated success leading cross-functional initiatives in complex, global organizations. Qualifications- Preferred
MBA or advanced degree in marketing or strategy preferred. B2B or B2B2C experience preferred; background in manufacturing, industrials, chemicals, or CPG a plus. The successful candidate will have strengths in the following:
Strategic thinker with deep marketing experience in complex B2B environments. Influential leader who can align diverse teams around go-to-market strategies. Expert crafter of high-impact positioning, messaging, and value propositions backed by customer insights and market data. Builder of scalable systems, processes, and tools that enable teams to do their best work. Clear, confident communicator with executive presence and strong written storytelling skills.