divh2Marketing Operations Presales Support Manager/h2pWebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law./ppWebMD Ignite, a division of WebMD and Internet Brands, is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey. Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients./ph3Job Overview/h3pWe are seeking a detail-oriented and data-driven Marketing Operations Presales Support Manager to enhance our B2B demand generation engine by working with sales to target prospect accounts, enriching lead data, and supporting pipeline acceleration through highly coordinated presales marketing support. This role sits at the intersection of marketing operations, sales enablement, and lead intelligencehelping to fuel high-quality outreach through segmentation, data hygiene, and persona-level insights. Its ideal for someone who thrives on precision, technology, and impact./ph3Key Responsibilities/h3h4Presales Intelligence Contact Discovery/h4ulliBuild and enrich lists of decision-makers and influencers within ICP accounts/liliSegment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility/liliMap account buying groups to support multi-threaded outreach:/liulliIdentify and document all the individuals involved in the purchasing decision at a target company/liliEngage several stakeholders from different roles simultaneously to diversify WebMD Ignite influence within the account and reduce risk if one contact goes dark or loses influence/li/ul/ulh4Firmographic Technographic Profiling/h4ulliEnrich account profiles with firmographic (revenue, employee count, care delivery model) and technographic (EHR, CRM, CMS) data/liliMaintain vertical segmentation and strategic tagging (e.g., IDN, ACO, Medicaid MCO, payer-provider)/liliIdentify high-fit accounts by aligning business signals (via ABM 6Sense) with sales priorities/li/ulh4Campaign CRM Execution/h4ulliSupport field and digital marketing teams by maintaining clean, segmented lists for activation (Salesforce and Pardot)/liliEnsure UTMs, campaign IDs, and lead source attribution are properly maintained/liliCollaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking/li/ulh4Sales Enablement Outbound Readiness/h4ulliCreate account research briefs, email templates, and call prep assets for prioritized campaigns/liliBuild and maintain templates and playbooks for campaign execution and outreach orchestration/liliAssist in sequencing and outbound campaign management via Salesforce/li/ulh4Top-of-Funnel Outreach Support/h4ulliPartner with SDRs and digital teams to prepare and launch sales sequences and lead nurture tracks through Salesforce Sales Engagement and Marketing Cloud Account Engagement (Pardot)/liliTrack engagement of cold contacts and provide optimization recommendations/liliIterate and test message variants to improve open and response rates/li/ulh4Reporting Optimization/h4ulliMonitor MQL quality, account engagement, and lead conversion metrics/liliHelp refine scoring models and data governance workflows/liliSupport weekly performance recaps, ABM dashboards, and campaign ROI insights/li/ulh3Qualifications/h3ulli5-8 years of experience in B2B marketing operations, demand gen, or presales marketing support/liliFamiliarity with CRM and MAP tools (Salesforce, Pardot/Marketo, HubSpot)/liliHands-on experience with 6sense, Demandbase, ZoomInfo, LinkedIn Sales Navigator, and enrichment tools (Clearbit, Apollo, etc.)/liliUnderstanding of ABM, ICP segmentation, persona mapping, and campaign lifecycle/liliStrong attention to detail and ability to manage multiple lists, segments, and deadlines/liliExcellent communicator who collaborates well with sales and marketing stakeholders/li/ulpSalary range: $90,000-$107,500/ppBonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results./ppBenefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment: Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment./p/div