Manager, Communications Strategy and Execution for Corporative Initiatives
GEICO, New York, New York, us, 10261
Manager, Communications Strategy And Execution For Corporative Initiatives
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. The Manager, Communications Strategy And Execution For Corporative Initiatives will be responsible for leading, managing and executing communications strategy and planning for key corporate initiatives that'll raise brand awareness, inform, educate and influence internal and external audiences. The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning to develop and manage ambitious and growing corporate initiatives that are evolving as rapidly as we are. This includes partnering to develop and implement communication strategies as well as crafting high-quality content and building out sales enablement tools and training materials. The individual will foster an environment of collaboration and work closely with company executives, subject matter experts and other stakeholders to understand needs. They will then strategically build out well-designed measurable campaigns with clear and effective content and materials that align with larger operational strategies and simplify complex content so that key messages clearly resonate with the audience and drive engagement. Responsibilities: Leads the strategy and execution of key corporate initiative programs for both internal and external stakeholders Collaborates with business partners to research and translate complex concepts into well-crafted memorable and emotionally relevant content. Builds communications and materials that meet specialized needs while ensuring a singular, compelling brand message across any medium, including internal and external channels. Sets the standards for overall tone, visual storytelling approaches and campaigns to create engagement, ensuring cohesion across the program experience, while meeting business goals. Provides servant-style leadership, setting the plan and providing content and timely direction with cross-functional partners in way that facilitates easy enablement and maintains engagement, while holding others accountable. Positions and optimizes resources and processes to deliver high quality results. Tracks and reports out on progress of programs and campaigns. Generates steady supply of ideas to creatively meet business needs in new and profound ways. Requirements: Bachelor's degree required, degree focus in English, journalism, communications, public relations, related field is preferred or relevant years of experience 5+ years of experience developing and executing communications and brand strategies Excellent writing and verbal communication skills with a strong ability to communicate ideas and concepts creatively and concisely Passion for finding new and creative ways to reach an audience Ability to set vision and lead cross-functional teams in a highly collaborative way from concept through execution, serving as an individual contributor, strategic collaborator and program leaders as needed. Proven experience with integrated marketing campaigns that use a mix of media (emails, job aids, sell sheets, webinars and in-person presentations, on-demand training modules, infographics, video, etc.) deployed in a strategic way to achieve results. Aptitude for breaking up content and setting effective content hierarchy to pace content for the reader and facilitate the proper takeaway, even from a quick read. Strong leadership and project management skills with ability to multi-task. Must be able to create bespoke content that resonates with targeted audiences and to establish/manage controls for accurate deployment to those targeted audiences without fail Must be able to, with or without accommodation, perform the essential functions which include, but are not limited to seeing, hearing, typing, and speaking Must be able to work both independently and in a team environment Must be able to learn and apply large amounts of technical and procedural information Excellent communication skills and attention to detail, combined with the ability to work in a dynamic, fast-paced environment. Proficiency in Microsoft applications, such as Word, PowerPoint, and SharePoint. Ability to learn new platforms and applications. Experience with data analysis for campaign effectiveness a plus. Previous experience supporting internal, B2B and customer audiences is preferred. Demonstrates understanding of GEICO's business and industry. Adheres to GEICO Code of Conduct, company policies, and operating principles Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers. Location: Hybrid 3 days/week Bethesda, MD Manhattan, NY Cleveland, OH Beechwood, OH Chicago, IL Kansas City, KS Remote will be considered Travel 10%: Events and meetings Annual Salary: $100,450.00 - $157,850.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations. At this time, GEICO will not sponsor a new applicant for employment authorization for this position. The GEICO Pledge: Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives. Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career and your potential in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels. Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers. Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future. Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being. Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. Access to additional benefits like mental healthcare as well as fertility and adoption assistance. Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year. The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. The Manager, Communications Strategy And Execution For Corporative Initiatives will be responsible for leading, managing and executing communications strategy and planning for key corporate initiatives that'll raise brand awareness, inform, educate and influence internal and external audiences. The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning to develop and manage ambitious and growing corporate initiatives that are evolving as rapidly as we are. This includes partnering to develop and implement communication strategies as well as crafting high-quality content and building out sales enablement tools and training materials. The individual will foster an environment of collaboration and work closely with company executives, subject matter experts and other stakeholders to understand needs. They will then strategically build out well-designed measurable campaigns with clear and effective content and materials that align with larger operational strategies and simplify complex content so that key messages clearly resonate with the audience and drive engagement. Responsibilities: Leads the strategy and execution of key corporate initiative programs for both internal and external stakeholders Collaborates with business partners to research and translate complex concepts into well-crafted memorable and emotionally relevant content. Builds communications and materials that meet specialized needs while ensuring a singular, compelling brand message across any medium, including internal and external channels. Sets the standards for overall tone, visual storytelling approaches and campaigns to create engagement, ensuring cohesion across the program experience, while meeting business goals. Provides servant-style leadership, setting the plan and providing content and timely direction with cross-functional partners in way that facilitates easy enablement and maintains engagement, while holding others accountable. Positions and optimizes resources and processes to deliver high quality results. Tracks and reports out on progress of programs and campaigns. Generates steady supply of ideas to creatively meet business needs in new and profound ways. Requirements: Bachelor's degree required, degree focus in English, journalism, communications, public relations, related field is preferred or relevant years of experience 5+ years of experience developing and executing communications and brand strategies Excellent writing and verbal communication skills with a strong ability to communicate ideas and concepts creatively and concisely Passion for finding new and creative ways to reach an audience Ability to set vision and lead cross-functional teams in a highly collaborative way from concept through execution, serving as an individual contributor, strategic collaborator and program leaders as needed. Proven experience with integrated marketing campaigns that use a mix of media (emails, job aids, sell sheets, webinars and in-person presentations, on-demand training modules, infographics, video, etc.) deployed in a strategic way to achieve results. Aptitude for breaking up content and setting effective content hierarchy to pace content for the reader and facilitate the proper takeaway, even from a quick read. Strong leadership and project management skills with ability to multi-task. Must be able to create bespoke content that resonates with targeted audiences and to establish/manage controls for accurate deployment to those targeted audiences without fail Must be able to, with or without accommodation, perform the essential functions which include, but are not limited to seeing, hearing, typing, and speaking Must be able to work both independently and in a team environment Must be able to learn and apply large amounts of technical and procedural information Excellent communication skills and attention to detail, combined with the ability to work in a dynamic, fast-paced environment. Proficiency in Microsoft applications, such as Word, PowerPoint, and SharePoint. Ability to learn new platforms and applications. Experience with data analysis for campaign effectiveness a plus. Previous experience supporting internal, B2B and customer audiences is preferred. Demonstrates understanding of GEICO's business and industry. Adheres to GEICO Code of Conduct, company policies, and operating principles Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers. Location: Hybrid 3 days/week Bethesda, MD Manhattan, NY Cleveland, OH Beechwood, OH Chicago, IL Kansas City, KS Remote will be considered Travel 10%: Events and meetings Annual Salary: $100,450.00 - $157,850.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations. At this time, GEICO will not sponsor a new applicant for employment authorization for this position. The GEICO Pledge: Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives. Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career and your potential in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels. Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers. Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future. Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being. Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. Access to additional benefits like mental healthcare as well as fertility and adoption assistance. Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year. The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be