TV Enterprise Reporter
Capitol Broadcasting Company, Inc., Raleigh, North Carolina, United States, 27601
Position Summary
WRAL-TV is seeking a dynamic, experienced, and versatile
Enterprise Reporter
to join our award-winning Enterprise Team, contributing to two of the station's signature brands: the WRAL Investigates Unit and the 5 On Your Side Consumer Unit. This role is ideal for a journalist who thrives on accountability storytelling, consumer advocacy, and impactful investigative work across multiple platforms.
This position requires a driven, ethical journalist with strong storytelling chops and the technical ability to independently shoot, write, edit, and produce compelling content for all WRAL platforms-including WRAL.com, WRAL News+, YouTube, social media, and television newscasts.
Key Responsibilities
Enterprise Reporting & Investigations Develop and produce enterprise-level
investigative and consumer-focused stories
that inform and serve the public interest. Pitch, research, and execute original story ideas for WRAL Investigates and 5 On Your Side that hold individuals, companies, and government entities accountable. Cultivate relationships with sources, gather and analyze data, and file public records requests to support in-depth reporting. Shooting, Writing & Editing
Shoot high-quality video and edit packages independently under tight deadlines. Write scripts and digital articles with clarity, accuracy, and journalistic integrity. Produce content in multiple formats (TV packages, digital write-ups, video explainers, and live presentations). On-Air Performance & Live Reporting
Deliver polished and authoritative on-camera presentations for both live and recorded segments. Conduct insightful interviews with experts, newsmakers, and impacted community members on location and in-studio. Break exclusive stories and deliver breaking news coverage across all platforms. Graphics & Data Visualization
Use graphics, charts, and data-driven visuals to make complex stories digestible and transparent. Incorporate visual proof of accountability (e.g., what questions were asked of officials) into storytelling. Multiplatform Content Creation
Post engaging written and multimedia content to WRAL.com and all relevant social media platforms. Regularly utilize social media to connect with the community, promote stories, and provide real-time updates. Contribute regularly to the station's YouTube, streaming, and OTT platforms with creative and impactful content. Collaboration & Teamwork
Participate in daily editorial meetings and collaborate with producers, photojournalists, digital editors, and managers to shape daily coverage plans. Coordinate with consumer producers and investigative team members to develop long-term, high-impact projects. Essential Qualifications
Education:
Bachelor's degree in Journalism, Communications, or a related field. Experience:
At least 3 years of experience in a newsroom reporting role with a focus on live, field, and investigative reporting. Technical Skills:
Proficiency with video shooting equipment and non-linear editing systems (e.g., Edius, Premiere, Final Cut). Strong command of AP style and journalistic best practices. Familiarity with data journalism, spreadsheet analysis, and FOIA/public records processes is a plus.
Digital Fluency:
Proven ability to generate content for web, streaming, and social platforms. Comfortable using tools like Chartbeat, CMS platforms, and social engagement analytics.
Key Competencies & Attributes
Unwavering curiosity and tenacity in pursuing truth and untold stories. Strong editorial judgment, news instincts, and ethical standards. Excellent storytelling skills and ability to simplify complex topics. Ability to work independently and under pressure in a fast-paced environment. Strong organizational skills and flexibility to adapt to shifting priorities. Professional appearance and comfort with irregular hours, including nights, weekends, and holidays as needed. Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Extended Periods of Standing/Sitting in a stationary position as needed for writing/reporting, conducting research, or supporting the broadcasting function. Manual Dexterity: Frequent use of hands and fingers to operate computers, editing equipment, microphones, and monitors. Lifting & Carrying Equipment: Occasionally required to lift, carry, and set up production equipment, such as cameras, tripods, and lighting gear (up to 25 lbs). Visual & Auditory Requirements: Strong eyesight and hearing are necessary to monitor audio levels and video/image quality. Mobility & Stamina: Ability to move between studios and the newsroom as needed, sometimes in fast-paced environments. Analytical mindset: Ability to learn quickly and stay engaged in newest tools, formats and techniques for managing newsroom content. Work Conditions:
The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Primarily based in a broadcast studio, newsroom, or digital media production space. May require early mornings, late evenings, weekends, and holiday shifts depending on news cycles, production schedules, and live streaming demands. Tight deadlines and breaking news situations may necessitate extended hours and quick turnaround times. Fast-paced, high-pressure environment, especially during live broadcasts and breaking news events. Must be able to multitask and adapt quickly. Benefits:
Competitive salary based on experience. Benefits package including:
Comprehensive health insurance plan options Vision and Dental Insurance Company sponsored life insurance Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more! 401K with company match Generous paid time off 9 paid company holidays
Opportunities for professional development and career growth. Dynamic and inclusive work environment with a supportive team culture. Exciting projects and growth opportunities within a leading organization. Opportunities to attend free local events, such as sporting events, concerts, shows, and more. Pre-Employment Information:
A pre-employment drug screening is required. Capitol Broadcasting Company participates in E-Verify. Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is
completely voluntary .
Your decision will have absolutely no impact
on your hiring chances, and
your application WILL be accepted
regardless of whether you choose to provide this information or not.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC;
WRAL-TV is seeking a dynamic, experienced, and versatile
Enterprise Reporter
to join our award-winning Enterprise Team, contributing to two of the station's signature brands: the WRAL Investigates Unit and the 5 On Your Side Consumer Unit. This role is ideal for a journalist who thrives on accountability storytelling, consumer advocacy, and impactful investigative work across multiple platforms.
This position requires a driven, ethical journalist with strong storytelling chops and the technical ability to independently shoot, write, edit, and produce compelling content for all WRAL platforms-including WRAL.com, WRAL News+, YouTube, social media, and television newscasts.
Key Responsibilities
Enterprise Reporting & Investigations Develop and produce enterprise-level
investigative and consumer-focused stories
that inform and serve the public interest. Pitch, research, and execute original story ideas for WRAL Investigates and 5 On Your Side that hold individuals, companies, and government entities accountable. Cultivate relationships with sources, gather and analyze data, and file public records requests to support in-depth reporting. Shooting, Writing & Editing
Shoot high-quality video and edit packages independently under tight deadlines. Write scripts and digital articles with clarity, accuracy, and journalistic integrity. Produce content in multiple formats (TV packages, digital write-ups, video explainers, and live presentations). On-Air Performance & Live Reporting
Deliver polished and authoritative on-camera presentations for both live and recorded segments. Conduct insightful interviews with experts, newsmakers, and impacted community members on location and in-studio. Break exclusive stories and deliver breaking news coverage across all platforms. Graphics & Data Visualization
Use graphics, charts, and data-driven visuals to make complex stories digestible and transparent. Incorporate visual proof of accountability (e.g., what questions were asked of officials) into storytelling. Multiplatform Content Creation
Post engaging written and multimedia content to WRAL.com and all relevant social media platforms. Regularly utilize social media to connect with the community, promote stories, and provide real-time updates. Contribute regularly to the station's YouTube, streaming, and OTT platforms with creative and impactful content. Collaboration & Teamwork
Participate in daily editorial meetings and collaborate with producers, photojournalists, digital editors, and managers to shape daily coverage plans. Coordinate with consumer producers and investigative team members to develop long-term, high-impact projects. Essential Qualifications
Education:
Bachelor's degree in Journalism, Communications, or a related field. Experience:
At least 3 years of experience in a newsroom reporting role with a focus on live, field, and investigative reporting. Technical Skills:
Proficiency with video shooting equipment and non-linear editing systems (e.g., Edius, Premiere, Final Cut). Strong command of AP style and journalistic best practices. Familiarity with data journalism, spreadsheet analysis, and FOIA/public records processes is a plus.
Digital Fluency:
Proven ability to generate content for web, streaming, and social platforms. Comfortable using tools like Chartbeat, CMS platforms, and social engagement analytics.
Key Competencies & Attributes
Unwavering curiosity and tenacity in pursuing truth and untold stories. Strong editorial judgment, news instincts, and ethical standards. Excellent storytelling skills and ability to simplify complex topics. Ability to work independently and under pressure in a fast-paced environment. Strong organizational skills and flexibility to adapt to shifting priorities. Professional appearance and comfort with irregular hours, including nights, weekends, and holidays as needed. Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Extended Periods of Standing/Sitting in a stationary position as needed for writing/reporting, conducting research, or supporting the broadcasting function. Manual Dexterity: Frequent use of hands and fingers to operate computers, editing equipment, microphones, and monitors. Lifting & Carrying Equipment: Occasionally required to lift, carry, and set up production equipment, such as cameras, tripods, and lighting gear (up to 25 lbs). Visual & Auditory Requirements: Strong eyesight and hearing are necessary to monitor audio levels and video/image quality. Mobility & Stamina: Ability to move between studios and the newsroom as needed, sometimes in fast-paced environments. Analytical mindset: Ability to learn quickly and stay engaged in newest tools, formats and techniques for managing newsroom content. Work Conditions:
The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Primarily based in a broadcast studio, newsroom, or digital media production space. May require early mornings, late evenings, weekends, and holiday shifts depending on news cycles, production schedules, and live streaming demands. Tight deadlines and breaking news situations may necessitate extended hours and quick turnaround times. Fast-paced, high-pressure environment, especially during live broadcasts and breaking news events. Must be able to multitask and adapt quickly. Benefits:
Competitive salary based on experience. Benefits package including:
Comprehensive health insurance plan options Vision and Dental Insurance Company sponsored life insurance Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more! 401K with company match Generous paid time off 9 paid company holidays
Opportunities for professional development and career growth. Dynamic and inclusive work environment with a supportive team culture. Exciting projects and growth opportunities within a leading organization. Opportunities to attend free local events, such as sporting events, concerts, shows, and more. Pre-Employment Information:
A pre-employment drug screening is required. Capitol Broadcasting Company participates in E-Verify. Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is
completely voluntary .
Your decision will have absolutely no impact
on your hiring chances, and
your application WILL be accepted
regardless of whether you choose to provide this information or not.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC;