Motorcycle Sales Associate (Fit Specialist)
Harley-Davidson of Rochester, Rochester, New Hampshire, us, 03867
Overview
Fuel your passion, ignite your career!
As a Motorcycle Sales Associate, you won’t just sell bikes—you’ll sell freedom, adventure, and the Harley-Davidson lifestyle. Every conversation is a chance to connect riders with the machine that matches their spirit, whether it’s a first-time buyer chasing the dream or a seasoned enthusiast upgrading their ride. This role is about more than transactions—it’s about building relationships, sharing stories from the open road, and guiding customers toward experiences that last a lifetime.
Job Title : Sales Fit Specialist
Department Supervisor : Sales Manager
Provide a prompt, dependable, high-quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.
Key Results Areas
Sales Department Operations
Customer Service
Major Duties and Responsibilities
1. Sales Department Operations
Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
Take customers on test rides (Demo Rides).
Solicit all necessary information from the customers for steps 1 – 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
Present the features & benefits of the dealership.
Show each customer advantages of our store versus other competitors.
Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails per month defined by the pay plan.
Introduce customers to the Assistant Sales Manager (ASM).
Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.
2. Customer Service
Ensure the in-dealership experience is a positive one.
Greet customers immediately, in a courteous and friendly manner.
Handle telephone transactions quickly, and courteously.
Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
Conduct pre-delivery inspection prior to delivery to customer.
Handle the motorcycle delivery process to customers. Ensure that they understand the fit and function of the motorcycle they purchase.
Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
Alert the ASM or the Sales Manager to handle customer complaints or concerns.
Attend training sessions to keep current with sales techniques and sales department issues.
3. Other Duties
As Assigned
Supervisory Responsibilities
None
Commitments
Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Continually learn more about the products and services that the dealership sells. Stay current on motorcycle trends and selling features.
Qualifications
Bachelor’s Degree preferred, not required
Passion for Harley-Davidson Motorcycles.
Must have a current motorcycle license or have the desire to get one.
Must have the ability to get along with a broad customer base.
High energy level.
Excellent communication skills.
Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
Physical Demands
The noise level in the work environment is occasionally loud.
Requires the ability to balance and push an 900 lb. motorcycle.
Required to spend the majority of the day on your feet.
Working Conditions
Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
Occasionally, exposed to exhaust fumes or other airborne particles.
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As a Motorcycle Sales Associate, you won’t just sell bikes—you’ll sell freedom, adventure, and the Harley-Davidson lifestyle. Every conversation is a chance to connect riders with the machine that matches their spirit, whether it’s a first-time buyer chasing the dream or a seasoned enthusiast upgrading their ride. This role is about more than transactions—it’s about building relationships, sharing stories from the open road, and guiding customers toward experiences that last a lifetime.
Job Title : Sales Fit Specialist
Department Supervisor : Sales Manager
Provide a prompt, dependable, high-quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.
Key Results Areas
Sales Department Operations
Customer Service
Major Duties and Responsibilities
1. Sales Department Operations
Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
Take customers on test rides (Demo Rides).
Solicit all necessary information from the customers for steps 1 – 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
Present the features & benefits of the dealership.
Show each customer advantages of our store versus other competitors.
Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails per month defined by the pay plan.
Introduce customers to the Assistant Sales Manager (ASM).
Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.
2. Customer Service
Ensure the in-dealership experience is a positive one.
Greet customers immediately, in a courteous and friendly manner.
Handle telephone transactions quickly, and courteously.
Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
Conduct pre-delivery inspection prior to delivery to customer.
Handle the motorcycle delivery process to customers. Ensure that they understand the fit and function of the motorcycle they purchase.
Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
Alert the ASM or the Sales Manager to handle customer complaints or concerns.
Attend training sessions to keep current with sales techniques and sales department issues.
3. Other Duties
As Assigned
Supervisory Responsibilities
None
Commitments
Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Continually learn more about the products and services that the dealership sells. Stay current on motorcycle trends and selling features.
Qualifications
Bachelor’s Degree preferred, not required
Passion for Harley-Davidson Motorcycles.
Must have a current motorcycle license or have the desire to get one.
Must have the ability to get along with a broad customer base.
High energy level.
Excellent communication skills.
Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
Physical Demands
The noise level in the work environment is occasionally loud.
Requires the ability to balance and push an 900 lb. motorcycle.
Required to spend the majority of the day on your feet.
Working Conditions
Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
Occasionally, exposed to exhaust fumes or other airborne particles.
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