Overview
Our client, a fast-growing and successful eCommerce company, is seeking an experienced Amazon PPC Manager to lead and optimize all advertising efforts across Amazon. The ideal candidate will oversee strategy, campaign execution, budget allocation, and performance analysis with the goal of maximizing sales and profitability. This role requires deep expertise in Amazon PPC, keyword strategy, performance tracking, and campaign optimization. The candidate will develop and execute strategies that drive rankings, traffic, and revenue growth.
Responsibilities
Develop and execute growth-focused Amazon PPC strategies aimed at achieving maximum ROI.
Plan, build, and optimize campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
Conduct ongoing tests, analyze campaign performance, and implement data-driven optimizations.
Create and refine product-level keyword lists, search terms, and targeting strategies.
Perform continuous keyword discovery, expansion, and optimization.
Enhance product content, landing pages, and ad placements to drive higher visibility and conversions.
Track, measure, and report on PPC performance, identifying trends and actionable insights.
Provide regular performance reports with recommendations to improve KPIs and overall profitability.
Monitor campaign health, rankings, and competitive positioning.
Manage and allocate PPC budgets effectively while maintaining strong ROI.
Estimate monthly spend, monitor pacing, and reconcile discrepancies.
Ensure campaigns stay within budget while achieving performance targets.
Develop and apply link-building strategies to support ranking improvements and organic visibility.
Collaborate with internal teams to align advertising initiatives with product and content objectives.
Qualifications
3+ years of hands-on experience managing Amazon PPC campaigns.
Strong understanding of Amazon advertising rules, tools, and best practices.
Proven track record of increasing revenue and improving performance across Amazon listings and ads.
Solid expertise in keyword research, bidding strategies, optimization techniques, and analytics.
Experience with Seller Central and familiarity with product development workflows.
Highly self-motivated, organized, and capable of managing multiple projects under tight deadlines.
Excellent communication skills and the ability to work independently or within a team.
Strong problem-solving abilities and attention to detail.
Location:
Linden, NJ
Salary:
$100K
Compensation:
$100,000 per year
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Responsibilities
Develop and execute growth-focused Amazon PPC strategies aimed at achieving maximum ROI.
Plan, build, and optimize campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
Conduct ongoing tests, analyze campaign performance, and implement data-driven optimizations.
Create and refine product-level keyword lists, search terms, and targeting strategies.
Perform continuous keyword discovery, expansion, and optimization.
Enhance product content, landing pages, and ad placements to drive higher visibility and conversions.
Track, measure, and report on PPC performance, identifying trends and actionable insights.
Provide regular performance reports with recommendations to improve KPIs and overall profitability.
Monitor campaign health, rankings, and competitive positioning.
Manage and allocate PPC budgets effectively while maintaining strong ROI.
Estimate monthly spend, monitor pacing, and reconcile discrepancies.
Ensure campaigns stay within budget while achieving performance targets.
Develop and apply link-building strategies to support ranking improvements and organic visibility.
Collaborate with internal teams to align advertising initiatives with product and content objectives.
Qualifications
3+ years of hands-on experience managing Amazon PPC campaigns.
Strong understanding of Amazon advertising rules, tools, and best practices.
Proven track record of increasing revenue and improving performance across Amazon listings and ads.
Solid expertise in keyword research, bidding strategies, optimization techniques, and analytics.
Experience with Seller Central and familiarity with product development workflows.
Highly self-motivated, organized, and capable of managing multiple projects under tight deadlines.
Excellent communication skills and the ability to work independently or within a team.
Strong problem-solving abilities and attention to detail.
Location:
Linden, NJ
Salary:
$100K
Compensation:
$100,000 per year
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