Summary
The Senior Email Experience will be responsible for email development, troubleshooting, and QA. Currently transitioning from Salesforce Marketing Cloud to Adobe Journey Optimizer, requiring strong expertise in Salesforce Marketing Cloud (SFMC) and/or Adobe Journey Optimizer (AJO) at a senior level. Responsibilities include building email campaigns, ensuring technical compliance, adhering to design standards, and optimizing deliverability, rendering, and performance for various email types (transactional, commercial, etc.). Proficiency in hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (Adobe) is essential, along with a solid background in email QA and optimization. This position will be an experienced problem solver who can creatively address challenges, leverage available tools effectively, and drive towards goals. Ideal candidates thrive in a fast-paced, dynamic environment, adapt to new technologies, and contribute to setting high standards for excellence in email marketing.
Essential Job Duties and Responsibilities
Build email campaigns using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO) — focusing on hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe) for dynamic, personalized content based on customer data.
Turn design mockups into fully functional email campaigns, adhering to brand standards and email best practices.
Build and maintain email templates in Salesforce Marketing Cloud with an eye on our upcoming transition to Adobe Journey Optimizer.
Use WYSIWYG editors when necessary, while ensuring final output remains clean, efficient, and in line with coding best practices.
Quality Assurance & Troubleshooting
Perform
thorough QA testing
on email templates and campaigns, ensuring proper rendering and functionality across different devices and email clients
Leverage tools such as
Litmus
(or
Validity ,
Email on Acid)
to troubleshoot and ensure emails display perfectly in various environments.
Identify and resolve
technical issues
quickly, whether they relate to coding, deliverability, or functionality.
Collaboration & Organization
You'll work within our
In-House Agency , collaborating with
Interaction Designers ,
Verbal, Designers ,
Project Managers ,
Marketing Partners ,
IT, Compliance , and
Campaign Execution teams .
Efficiently manage multiple projects, ensuring timely delivery and quality execution.
Stay organized by following a defined
design system , including maintaining folder structures, naming conventions, and organizing assets and content blocks for reuse.
Design System Management
Ensure the
email design system
remains consistent yet flexible for different campaigns, audiences, and marketing initiatives.
Maintain and update email templates and assets in a scalable way, allowing for easy customization by other teams while keeping the design aligned with branding standards.
Project Management & Flexibility & Agility
Understand and manage
project requests
from various departments, including product marketing, servicing, operations, Freedom Mortgage partners, and internal communications.
Quickly
pivot between different email types
and campaign needs, utilizing existing templates and adapting based on the specific requirements of each project.
Maintain effective communication and transparency with teams regarding timelines, expectations, and challenges.
Stay up-to-date with industry trends, tools, and best practices, applying learnings to improve email strategy and tactics.
Comply with all company policies and procedures.
Maintain regular and punctual attendance.
Other Job Duties and Responsibilities
Performs other related duties as assigned.
Supervisory Responsibilities
This position is an individual contributor.
Qualifications
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Familiarity with
email testing tools
such as
Litmus ,
Validity , or
Email on Acid
for troubleshooting and optimizing email performance.
Strong background in
QA and troubleshooting , particularly in resolving rendering issues across different email clients.
Ability to work with both
drag-and-drop
tools and
custom HTML
to create emails, adjusting methods based on project needs.
Expertise in
email best practices
related to deliverability, rendering, compliance, and performance optimization.
Experience with
email compliance
(e.g., CAN-SPAM)
Education and/or Experience
5+ years of senior-level experience in email development and campaign execution using Salesforce Marketing Cloud (SFMC) or Adobe Journey Optimizer (AJO).
Proficient in hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe).
Certificates, Licenses, Registrations
Certification in
Salesforce Marketing Cloud
or
Adobe Journey Optimizer
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.
Equal Employment Opportunity
The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.
Americans with Disabilities Act
Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.
Job Responsibilities
The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization. PI281887264
#J-18808-Ljbffr
The Senior Email Experience will be responsible for email development, troubleshooting, and QA. Currently transitioning from Salesforce Marketing Cloud to Adobe Journey Optimizer, requiring strong expertise in Salesforce Marketing Cloud (SFMC) and/or Adobe Journey Optimizer (AJO) at a senior level. Responsibilities include building email campaigns, ensuring technical compliance, adhering to design standards, and optimizing deliverability, rendering, and performance for various email types (transactional, commercial, etc.). Proficiency in hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (Adobe) is essential, along with a solid background in email QA and optimization. This position will be an experienced problem solver who can creatively address challenges, leverage available tools effectively, and drive towards goals. Ideal candidates thrive in a fast-paced, dynamic environment, adapt to new technologies, and contribute to setting high standards for excellence in email marketing.
Essential Job Duties and Responsibilities
Build email campaigns using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO) — focusing on hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe) for dynamic, personalized content based on customer data.
Turn design mockups into fully functional email campaigns, adhering to brand standards and email best practices.
Build and maintain email templates in Salesforce Marketing Cloud with an eye on our upcoming transition to Adobe Journey Optimizer.
Use WYSIWYG editors when necessary, while ensuring final output remains clean, efficient, and in line with coding best practices.
Quality Assurance & Troubleshooting
Perform
thorough QA testing
on email templates and campaigns, ensuring proper rendering and functionality across different devices and email clients
Leverage tools such as
Litmus
(or
Validity ,
Email on Acid)
to troubleshoot and ensure emails display perfectly in various environments.
Identify and resolve
technical issues
quickly, whether they relate to coding, deliverability, or functionality.
Collaboration & Organization
You'll work within our
In-House Agency , collaborating with
Interaction Designers ,
Verbal, Designers ,
Project Managers ,
Marketing Partners ,
IT, Compliance , and
Campaign Execution teams .
Efficiently manage multiple projects, ensuring timely delivery and quality execution.
Stay organized by following a defined
design system , including maintaining folder structures, naming conventions, and organizing assets and content blocks for reuse.
Design System Management
Ensure the
email design system
remains consistent yet flexible for different campaigns, audiences, and marketing initiatives.
Maintain and update email templates and assets in a scalable way, allowing for easy customization by other teams while keeping the design aligned with branding standards.
Project Management & Flexibility & Agility
Understand and manage
project requests
from various departments, including product marketing, servicing, operations, Freedom Mortgage partners, and internal communications.
Quickly
pivot between different email types
and campaign needs, utilizing existing templates and adapting based on the specific requirements of each project.
Maintain effective communication and transparency with teams regarding timelines, expectations, and challenges.
Stay up-to-date with industry trends, tools, and best practices, applying learnings to improve email strategy and tactics.
Comply with all company policies and procedures.
Maintain regular and punctual attendance.
Other Job Duties and Responsibilities
Performs other related duties as assigned.
Supervisory Responsibilities
This position is an individual contributor.
Qualifications
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Familiarity with
email testing tools
such as
Litmus ,
Validity , or
Email on Acid
for troubleshooting and optimizing email performance.
Strong background in
QA and troubleshooting , particularly in resolving rendering issues across different email clients.
Ability to work with both
drag-and-drop
tools and
custom HTML
to create emails, adjusting methods based on project needs.
Expertise in
email best practices
related to deliverability, rendering, compliance, and performance optimization.
Experience with
email compliance
(e.g., CAN-SPAM)
Education and/or Experience
5+ years of senior-level experience in email development and campaign execution using Salesforce Marketing Cloud (SFMC) or Adobe Journey Optimizer (AJO).
Proficient in hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe).
Certificates, Licenses, Registrations
Certification in
Salesforce Marketing Cloud
or
Adobe Journey Optimizer
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.
Equal Employment Opportunity
The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.
Americans with Disabilities Act
Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.
Job Responsibilities
The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization. PI281887264
#J-18808-Ljbffr