Overview
About Pickle: Pickle is a peer-to-peer rental marketplace unlocking the value of the billions of underutilized items sitting in consumers’ closets. We make it easy to rent high-quality items exactly when you need them — with fast, convenient fulfillment and an on-demand experience that’s as seamless as shopping. Pickle is a new kind of commerce layer powered by dynamic local supply. We are live nationwide and scaling rapidly in key local markets including NYC, LA, and Miami. Our marketplace features 300K+ items listed for rent. We’re building the future of access-driven shopping with an on-demand model and no subscriptions.
About The Job: We are looking for a market leader to drive expansion and growth in the LA market. LA is our second launch market after NYC. We’ve launched it from 0 to 1 and are looking for someone to own scaling it from 1 to 100. This role requires deep understanding of the LA landscape and the Pickle demographic within LA. The candidate should be passionate about Pickle, scaling communities, driving GTM strategies, and executing growth initiatives. You will set strategy for organic and paid marketing initiatives in the LA market and oversee marketing campaigns, community events, and strategic partnerships. You must be proficient in data analysis to monitor and measure LA market growth on both supply and demand sides.
Responsibilities
Own and execute LA demand growth initiatives, working closely with the VP of Markets to drive expansion of the LA market
Build and nurture a thriving community of renters in LA, strengthening loyalty and increasing repeat rentals through ongoing engagement
Develop and execute community-led growth strategies including:
events and activations
local partnerships (brands, gyms/studios, campuses, stylists, boutiques, etc.)
ambassador programs and community champions
creator/influencer collaborations
Drive word-of-mouth and UGC: create scalable programs that inspire content, referrals, and community flywheels
Drive customer conversion: monitor new user behavior and demand signals; nurture new users to first rent through high-touch efforts and help operationalize what works
Identify and cultivate power users in LA — build relationships with top renters and develop them into ambassadors and repeat customers
Collaborate with cross-functional teams to align local initiatives with product launches, brand moments, and growth priorities
Be our internal expert on LA community, culture, and demographic behaviors — continuously bring insights and opportunities back to the team
Track and report on LA performance metrics tied to demand: user growth, conversion rate and time to first rental, repeat/successful renter rate, local engagement and retention
Help build and document playbooks from LA wins to support future market launches
Qualifications
3–5 years of experience in community, marketing, partnerships, GTM, or growth roles — ideally in consumer tech, marketplaces, or app-first businesses
Experience driving demand generation through community-led initiatives (events, ambassadors, partnerships, creator/influencer programs, local activations, etc.)
Proven ability to activate and engage a local community, building trust and brand affinity while translating that community into measurable demand
Strong executional muscle — energized by hands-on work and able to move quickly from idea to launch to iteration
Comfortable working with lean budgets and prioritizing high-impact, scrappy growth tactics (organic-first, supplemented by targeted paid)
Solid analytical foundation — able to track and interpret KPIs (signups, conversion, activation, engagement) and adjust strategy based on performance
Results-driven with a high ownership mindset; sets ambitious goals, builds repeatable playbooks, and follows through
Strong interpersonal skills — building relationships, showing up in the community, and representing Pickle in LA
Excellent communication, organization, and accountability — able to work with Alex (based in NYC) and operate independently on the ground
Passion for fashion, culture, and circularity strongly preferred
Experience in a startup or high-growth environment is a plus
Nice to have
Experience with peer-to-peer marketplaces or app-centric e-commerce businesses
Experience running ambassador programs, influencer/creator programs, or local partnerships that translate into measurable conversion
Benefits
Competitive compensation and equity
Healthcare (Medical, Dental, Vision)
Take what you need paid time off
Meal Pal credits to cover the cost of lunch
Stipend to help set up your desk and office environment
Work directly with the founders and executive team
Professional coaching, training, and development
Grow with the company
Pickle credits for our employees
Fun team events and company parties
Company offsites
Office space in NYC
Compensation Range: $100K - $150K
#J-18808-Ljbffr
About The Job: We are looking for a market leader to drive expansion and growth in the LA market. LA is our second launch market after NYC. We’ve launched it from 0 to 1 and are looking for someone to own scaling it from 1 to 100. This role requires deep understanding of the LA landscape and the Pickle demographic within LA. The candidate should be passionate about Pickle, scaling communities, driving GTM strategies, and executing growth initiatives. You will set strategy for organic and paid marketing initiatives in the LA market and oversee marketing campaigns, community events, and strategic partnerships. You must be proficient in data analysis to monitor and measure LA market growth on both supply and demand sides.
Responsibilities
Own and execute LA demand growth initiatives, working closely with the VP of Markets to drive expansion of the LA market
Build and nurture a thriving community of renters in LA, strengthening loyalty and increasing repeat rentals through ongoing engagement
Develop and execute community-led growth strategies including:
events and activations
local partnerships (brands, gyms/studios, campuses, stylists, boutiques, etc.)
ambassador programs and community champions
creator/influencer collaborations
Drive word-of-mouth and UGC: create scalable programs that inspire content, referrals, and community flywheels
Drive customer conversion: monitor new user behavior and demand signals; nurture new users to first rent through high-touch efforts and help operationalize what works
Identify and cultivate power users in LA — build relationships with top renters and develop them into ambassadors and repeat customers
Collaborate with cross-functional teams to align local initiatives with product launches, brand moments, and growth priorities
Be our internal expert on LA community, culture, and demographic behaviors — continuously bring insights and opportunities back to the team
Track and report on LA performance metrics tied to demand: user growth, conversion rate and time to first rental, repeat/successful renter rate, local engagement and retention
Help build and document playbooks from LA wins to support future market launches
Qualifications
3–5 years of experience in community, marketing, partnerships, GTM, or growth roles — ideally in consumer tech, marketplaces, or app-first businesses
Experience driving demand generation through community-led initiatives (events, ambassadors, partnerships, creator/influencer programs, local activations, etc.)
Proven ability to activate and engage a local community, building trust and brand affinity while translating that community into measurable demand
Strong executional muscle — energized by hands-on work and able to move quickly from idea to launch to iteration
Comfortable working with lean budgets and prioritizing high-impact, scrappy growth tactics (organic-first, supplemented by targeted paid)
Solid analytical foundation — able to track and interpret KPIs (signups, conversion, activation, engagement) and adjust strategy based on performance
Results-driven with a high ownership mindset; sets ambitious goals, builds repeatable playbooks, and follows through
Strong interpersonal skills — building relationships, showing up in the community, and representing Pickle in LA
Excellent communication, organization, and accountability — able to work with Alex (based in NYC) and operate independently on the ground
Passion for fashion, culture, and circularity strongly preferred
Experience in a startup or high-growth environment is a plus
Nice to have
Experience with peer-to-peer marketplaces or app-centric e-commerce businesses
Experience running ambassador programs, influencer/creator programs, or local partnerships that translate into measurable conversion
Benefits
Competitive compensation and equity
Healthcare (Medical, Dental, Vision)
Take what you need paid time off
Meal Pal credits to cover the cost of lunch
Stipend to help set up your desk and office environment
Work directly with the founders and executive team
Professional coaching, training, and development
Grow with the company
Pickle credits for our employees
Fun team events and company parties
Company offsites
Office space in NYC
Compensation Range: $100K - $150K
#J-18808-Ljbffr