The Loyalty and Retention Manager will own strategy and execution of email and related retention and loyalty programs for the rapidly growing Amazfit sports and fitness wearables North American business.You will be responsible for developing and executing retention strategy across the full customer journey from the collection of email, to new-to-brand onboarding and welcome flows, to product recommendation and personalization, post-purchase engagement, product review solicitation, and lapsed customer reactivation campaigns. You will collaborate with marketing teams to improve email collection at in-person sporting events and on our DTC webpage and introduce additional innovations to collect qualified emails. Klaviyo will be your primary tool for CRM email marketing, but you will also develop and lead additional customer engagement programs related to, SMS, DTC email sign-up, blog SEO, DTC cart CRO, accessory based AOV, in app repurchase programs, etc to increase the diversity and effectiveness of programs that cause second touch customers to reconsider, return, convert, review.
This role requires advanced ownership of email strategy and execution using data analysis and a personal understanding of what motivates customers who are passionate about fitness, sports and wearable technology. Your extensive experience using Klaviyo to test subject lines, content and offers combined with your advanced audience segmentation will be used immedately to make decisions that cause conversion, decrease customers time to first purchase, increase repeat purchases, grow LTV, and collect more emails by offering an authentic customer centric value propositions in exchange for emails. Klaviyo will be your CRM ESP to build email flows, test content, optimize KPIs, and fine tune our brand's email voice and call to action. You will develop a data driven segmentation strategy dividing email audiences using response levels and product lifecycle timing, to outline a per segment best practices SOP. Your insight gained from monitoring competitors and industry trends will quickly impact our reactivation programs with results documented weekly and explained to non SMEs to create a best practices for customer contact messages.
If you are ready for total program ownership, remote work in trade for high productivity, have a history of strong communication using data analysis and creating authentic eye catching storytelling in email this is the ideal role for you. If you are looking to join a supportive team culture that innovates and produces P&L results and work in an organization that has a passion for sports, health, and wellness, you have found your place.
Key Skills & Qualifications
5+ years of experience in CRM, retention marketing, or email based lifecycle marketing, within a DTC ecommerce environment. Expert-level proficiency with Klaviyo, including segmentation, automation flows, A/B testing, deliverability optimization, and reporting. A test-and-learn mindset, continually optimizing based on experiments, insights, and performance. Excellent communication skills and a talent for crafting clear, concise, messaging and summaries. Strong understanding of customer segmentation strategy, including onboarding, post-purchase flows, win-back campaigns, and churn prevention. Proven ability to own retention and reactivation strategy end-to-end, from concept to execution to analytics. Deep comfort working and interpreting data analytics, customer behavior insights, and performance dashboards to guide decisions. Demonstrated ability to build personalization strategies using dynamic content, behavioral triggers, and advanced segmentation. Passion for fitness, sports, and wearable technology, for an understanding of what motivates users to maintain healthier lifestyles. Self-directed, proactive, and comfortable operating with high autonomy in a fast-paced growth environment. Benefits
401K & Matching Other Benefits Zepp Health is an Equal Opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc).
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5+ years of experience in CRM, retention marketing, or email based lifecycle marketing, within a DTC ecommerce environment. Expert-level proficiency with Klaviyo, including segmentation, automation flows, A/B testing, deliverability optimization, and reporting. A test-and-learn mindset, continually optimizing based on experiments, insights, and performance. Excellent communication skills and a talent for crafting clear, concise, messaging and summaries. Strong understanding of customer segmentation strategy, including onboarding, post-purchase flows, win-back campaigns, and churn prevention. Proven ability to own retention and reactivation strategy end-to-end, from concept to execution to analytics. Deep comfort working and interpreting data analytics, customer behavior insights, and performance dashboards to guide decisions. Demonstrated ability to build personalization strategies using dynamic content, behavioral triggers, and advanced segmentation. Passion for fitness, sports, and wearable technology, for an understanding of what motivates users to maintain healthier lifestyles. Self-directed, proactive, and comfortable operating with high autonomy in a fast-paced growth environment. Benefits
401K & Matching Other Benefits Zepp Health is an Equal Opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc).
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