Role Summary
The Associate Director, Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for leading the go-to-market strategy and launch planning for the Rare Bleeding portfolio inclusive on new product launches and label expansions as well as driving overall portfolio growth, market share and profitability. Responsibilities
Portfolio and Brand Objectives and Strategy: Defines the overarching portfolio and brand objectives and activation / experience strategy including prioritization of business needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts. Lead the development and execution of annual and long-term brand planning Market Research: Support market research efforts and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies. Translate unmet market needs into actionable brand opportunities Go-To-Market Strategy & Launch Planning: Lead the development of the go-to-market strategy, inclusive of new indications. Partner with cross-functional teams to ensure integrated launch readiness and plans. US liaison with the global launch office and global brand team for development of a unified launch approach Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives Cross functional and Global Collaboration: Partner with global brand teams to align strategies, share best practices, and adapt global assets for local market needs. Act as a liaison between global and in-market teams to ensure brand consistency and agility in response to market dynamics Performance Tracking: Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization. Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement Budget Management: Manage the brand level marketing budget, ensuring resources are allocated efficiently to maximize ROI. Oversee agency and vendor relationships to deliver high-quality, on-time, and on-budget deliverables. Qualifications
Requires a Bachelor’s degree; Master’s degree preferred 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes Experience with product launches and lifecycle management In depth understanding of disease landscape, treatment modalities and market dynamics within specified therapy area preferred Experience leading brand strategy development and driving impactful customer experiences through expert understanding of market and industry is required Ability to manage complexity, including the leadership of work across competing priorities Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences Proven track record of innovative market tactics/high impact results (based on metrics/ROI) Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate cross-functional teams across the organization Strategic mindset and results driven approach to developing and executing brand marketing plans in alignment with business objectives Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity Experience with management of outside agencies Excellent leadership and team management skills, with the ability to inspire and motivate others Additional Requirements
Physical Requirements: Approximately 20-30% overnight travel.
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The Associate Director, Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for leading the go-to-market strategy and launch planning for the Rare Bleeding portfolio inclusive on new product launches and label expansions as well as driving overall portfolio growth, market share and profitability. Responsibilities
Portfolio and Brand Objectives and Strategy: Defines the overarching portfolio and brand objectives and activation / experience strategy including prioritization of business needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts. Lead the development and execution of annual and long-term brand planning Market Research: Support market research efforts and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies. Translate unmet market needs into actionable brand opportunities Go-To-Market Strategy & Launch Planning: Lead the development of the go-to-market strategy, inclusive of new indications. Partner with cross-functional teams to ensure integrated launch readiness and plans. US liaison with the global launch office and global brand team for development of a unified launch approach Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives Cross functional and Global Collaboration: Partner with global brand teams to align strategies, share best practices, and adapt global assets for local market needs. Act as a liaison between global and in-market teams to ensure brand consistency and agility in response to market dynamics Performance Tracking: Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization. Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement Budget Management: Manage the brand level marketing budget, ensuring resources are allocated efficiently to maximize ROI. Oversee agency and vendor relationships to deliver high-quality, on-time, and on-budget deliverables. Qualifications
Requires a Bachelor’s degree; Master’s degree preferred 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes Experience with product launches and lifecycle management In depth understanding of disease landscape, treatment modalities and market dynamics within specified therapy area preferred Experience leading brand strategy development and driving impactful customer experiences through expert understanding of market and industry is required Ability to manage complexity, including the leadership of work across competing priorities Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences Proven track record of innovative market tactics/high impact results (based on metrics/ROI) Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate cross-functional teams across the organization Strategic mindset and results driven approach to developing and executing brand marketing plans in alignment with business objectives Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity Experience with management of outside agencies Excellent leadership and team management skills, with the ability to inspire and motivate others Additional Requirements
Physical Requirements: Approximately 20-30% overnight travel.
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