Overview
Join the fastest growing property management company in Michigan as a Marketing Specialist! The successful candidate will be an organized, multi-tasking team player, with strong people skills and a positive attitude, along with being self-motivated and self-directed.
The Marketing Specialist supports marketing initiatives for multifamily apartment communities with a strong emphasis on social media management, content coordination, and brand consistency. This role is responsible for executing community-level social media activity, monitoring engagement, and providing administrative and operational marketing support across the portfolio.
Benefits
LR Management offers an outstanding total compensation package including:
Competitive compensation
Health, vision, and dental benefits
A wide selection of voluntary benefits to meet employees’ individual needs
401(k) with company match
15 days of accrued PTO per year
Employee training and certification assistance
Career growth opportunities
Responsibilities
Social Media Management (Primary Focus)
Manage and support social media accounts for multiple apartment communities
Build, schedule, and maintain social media content calendars using
HeyOrca
Draft captions and coordinate basic creative assets in alignment with brand standards
Coordinate with on-site teams to collect photos, videos, and community-generated content
Submit content for approval, implement feedback, and ensure timely posting
Publish and manage posts through
HeyOrca
and approved platforms
Monitor comments, messages, and engagement during business hours, with limited
weekend and after-hours monitoring as needed
Escalate urgent resident, prospect, or reputation-related issues according to internal protocols
Assist with tracking engagement, reach, and performance metrics
Multifamily Marketing Support
Support marketing initiatives for apartment communities and portfolios
Assist with Internet Listing Service (ILS) content accuracy and updates
Support reputation management efforts, including review monitoring and reporting
Assist with resident events, promotions, open houses, and outreach campaigns
Ensure brand standards are followed across all community marketing material
Support leasing teams with flyers, signage, and digital collateral
Administrative & Operational Duties
Track marketing requests, deadlines, approvals, and deliverables across communities
Maintain social media calendars, marketing schedules, and internal trackers
Organize and manage digital asset libraries, templates, and brand files
Assist with vendor coordination, invoices, and purchase order documentation
Support budget tracking and basic marketing reporting
Perform data entry and updates in CRMs, ILS platforms, and marketing systems
Schedule meetings, document notes, and follow up on assigned action items
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
1–3 years of marketing, social media, communications, or administrative experience
Strong written communication skills with attention to tone and brand voice
Highly organized with strong attention to detail
Comfortable managing multiple social accounts and deadlines
Proficiency in Microsoft Office and Google Workspace
Familiarity with
HeyOrca ,
Meta Business Suite , and major social platforms (Instagram, Facebook, etc.) preferred
Experience with Canva or similar design tools is a plus
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The Marketing Specialist supports marketing initiatives for multifamily apartment communities with a strong emphasis on social media management, content coordination, and brand consistency. This role is responsible for executing community-level social media activity, monitoring engagement, and providing administrative and operational marketing support across the portfolio.
Benefits
LR Management offers an outstanding total compensation package including:
Competitive compensation
Health, vision, and dental benefits
A wide selection of voluntary benefits to meet employees’ individual needs
401(k) with company match
15 days of accrued PTO per year
Employee training and certification assistance
Career growth opportunities
Responsibilities
Social Media Management (Primary Focus)
Manage and support social media accounts for multiple apartment communities
Build, schedule, and maintain social media content calendars using
HeyOrca
Draft captions and coordinate basic creative assets in alignment with brand standards
Coordinate with on-site teams to collect photos, videos, and community-generated content
Submit content for approval, implement feedback, and ensure timely posting
Publish and manage posts through
HeyOrca
and approved platforms
Monitor comments, messages, and engagement during business hours, with limited
weekend and after-hours monitoring as needed
Escalate urgent resident, prospect, or reputation-related issues according to internal protocols
Assist with tracking engagement, reach, and performance metrics
Multifamily Marketing Support
Support marketing initiatives for apartment communities and portfolios
Assist with Internet Listing Service (ILS) content accuracy and updates
Support reputation management efforts, including review monitoring and reporting
Assist with resident events, promotions, open houses, and outreach campaigns
Ensure brand standards are followed across all community marketing material
Support leasing teams with flyers, signage, and digital collateral
Administrative & Operational Duties
Track marketing requests, deadlines, approvals, and deliverables across communities
Maintain social media calendars, marketing schedules, and internal trackers
Organize and manage digital asset libraries, templates, and brand files
Assist with vendor coordination, invoices, and purchase order documentation
Support budget tracking and basic marketing reporting
Perform data entry and updates in CRMs, ILS platforms, and marketing systems
Schedule meetings, document notes, and follow up on assigned action items
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
1–3 years of marketing, social media, communications, or administrative experience
Strong written communication skills with attention to tone and brand voice
Highly organized with strong attention to detail
Comfortable managing multiple social accounts and deadlines
Proficiency in Microsoft Office and Google Workspace
Familiarity with
HeyOrca ,
Meta Business Suite , and major social platforms (Instagram, Facebook, etc.) preferred
Experience with Canva or similar design tools is a plus
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