Overview
This position is hybrid and offers flexibility, allowing you to choose your in-office days based on business needs and personal preference.
We are looking for more than just an employee; we are looking for a true team member dedicated to enhancing the member experience. Come join the credit union movement and "Discover Banking With Heart" at NIHFCU!
NIHFCU offers a benefits package for all full-time employees, including health, dental, vision, life insurance benefits, 401(k) and profit sharing, tuition reimbursement, career advancement and development, and Credit Union membership with discounted services and products.
Learn how our NIHFCU team thrives—not only in making a difference for the members we serve, but for ourselves. NIHFCU Careers Banking with Heart.
General Summary Marketing Strategist plays a key role in developing, executing, and optimizing integrated marketing efforts that support member acquisition, engagement, and retention. This role participates in campaign planning and execution, manages social media strategy, executes email marketing initiatives, leverages marketing automation tools, and uses data-driven insights to guide decision-making. The ideal candidate blends creativity with analytical thinking, can think strategically while executing day-to-day marketing activities, and thrives in a collaborative, fast-paced environment.
Major Duties And Responsibilities Marketing Campaign Management
Participate in the development of and timely execution of multi-channel marketing campaigns to support credit union products, services, and strategic priorities. This includes but is not limited to:
Translating high-level brand strategy into actionable creative direction
Coordination and adherence to campaign timelines, creative assets, stakeholder reviews, and cross-functional alignment
Monitoring campaign performance and recommending optimizations based on data insights
Working closely with internal teams and external partners (agencies, designers, vendors) to ensure campaigns are delivered on time and aligned with brand standards
Assist in developing, coordinating, producing, editing, proofing, and delivering digital campaigns and other marketing channels
Data Analytics & Reporting
Use analytics tools to measure campaign effectiveness, channel performance, member behavior, and ROI
Develop dashboards and recurring reports to present insights to leadership
Apply data-driven recommendations to create marketing lists, refine strategy, enhance segmentation, and improve member engagement
Support ongoing market research, competitive analysis, and member insights initiatives
Email Marketing Coordination
Plan, design, and execute as-needed member-facing emails to support the credit union’s various member lifecycle, cross-sell, retention, usage, and transactional communication needs
Manage segmentation, personalization, and A/B testing to increase relevance and performance
Ensure content is compliant with industry regulations (e.g., CAN-SPAM) and internal governance guidelines
Track email performance metrics and provide insights for continuous improvement
Marketing Automation
Manage day-to-day utilization of marketing automation platforms to build and optimize automated workflows and nurture journeys based on transactional triggers and other factors that would support our right message/right time objectives
Collaborate with the supervisor and VP to integrate predictive analytics and other data through available sources to improve targeting and efficiency
Track automated marketing campaign performance across utilized media channels (email, online banking, etc.) and provide insights for continuous improvement
Data Analytics & Reporting
Use analytics tools to measure campaign effectiveness, channel performance, member behavior, and ROI
Develop dashboards and recurring reports to present insights to leadership
Apply data-driven recommendations to create marketing lists, refine strategy, enhance segmentation, and improve member engagement
Support ongoing market research, competitive analysis, and member insights initiatives
Requirements Education & Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field
At least 5 years of marketing experience; financial services or credit union experience a plus
Strong understanding of digital marketing strategies, best practices, and trends
Experience with email marketing tools and marketing automation platforms
Proficiency in social media management and analytics tools
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication, project management, and organizational skills
Ability to work collaboratively with cross-functional teams and manage multiple priorities
Compliance Ensure that work results and processes comply with relevant laws and NIHFCU policies and procedures, including the Bank Secrecy Act (BSA). Attend all required training or complete and pass all online required training courses as applicable.
Salary Ranges: $70,210-$87,761; Exempt position.
Please note that the pay range listed represents the earning potential for this position and is only a general guideline that may be modified in the future. NIHFCU considers factors such as scope and responsibilities of the position, the candidate’s applicable work and educational experience, and market considerations when extending an offer.
NIHFCU is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, color, religion, sex/gender, national origin, disability, age, or any other category protected by law.
#J-18808-Ljbffr
We are looking for more than just an employee; we are looking for a true team member dedicated to enhancing the member experience. Come join the credit union movement and "Discover Banking With Heart" at NIHFCU!
NIHFCU offers a benefits package for all full-time employees, including health, dental, vision, life insurance benefits, 401(k) and profit sharing, tuition reimbursement, career advancement and development, and Credit Union membership with discounted services and products.
Learn how our NIHFCU team thrives—not only in making a difference for the members we serve, but for ourselves. NIHFCU Careers Banking with Heart.
General Summary Marketing Strategist plays a key role in developing, executing, and optimizing integrated marketing efforts that support member acquisition, engagement, and retention. This role participates in campaign planning and execution, manages social media strategy, executes email marketing initiatives, leverages marketing automation tools, and uses data-driven insights to guide decision-making. The ideal candidate blends creativity with analytical thinking, can think strategically while executing day-to-day marketing activities, and thrives in a collaborative, fast-paced environment.
Major Duties And Responsibilities Marketing Campaign Management
Participate in the development of and timely execution of multi-channel marketing campaigns to support credit union products, services, and strategic priorities. This includes but is not limited to:
Translating high-level brand strategy into actionable creative direction
Coordination and adherence to campaign timelines, creative assets, stakeholder reviews, and cross-functional alignment
Monitoring campaign performance and recommending optimizations based on data insights
Working closely with internal teams and external partners (agencies, designers, vendors) to ensure campaigns are delivered on time and aligned with brand standards
Assist in developing, coordinating, producing, editing, proofing, and delivering digital campaigns and other marketing channels
Data Analytics & Reporting
Use analytics tools to measure campaign effectiveness, channel performance, member behavior, and ROI
Develop dashboards and recurring reports to present insights to leadership
Apply data-driven recommendations to create marketing lists, refine strategy, enhance segmentation, and improve member engagement
Support ongoing market research, competitive analysis, and member insights initiatives
Email Marketing Coordination
Plan, design, and execute as-needed member-facing emails to support the credit union’s various member lifecycle, cross-sell, retention, usage, and transactional communication needs
Manage segmentation, personalization, and A/B testing to increase relevance and performance
Ensure content is compliant with industry regulations (e.g., CAN-SPAM) and internal governance guidelines
Track email performance metrics and provide insights for continuous improvement
Marketing Automation
Manage day-to-day utilization of marketing automation platforms to build and optimize automated workflows and nurture journeys based on transactional triggers and other factors that would support our right message/right time objectives
Collaborate with the supervisor and VP to integrate predictive analytics and other data through available sources to improve targeting and efficiency
Track automated marketing campaign performance across utilized media channels (email, online banking, etc.) and provide insights for continuous improvement
Data Analytics & Reporting
Use analytics tools to measure campaign effectiveness, channel performance, member behavior, and ROI
Develop dashboards and recurring reports to present insights to leadership
Apply data-driven recommendations to create marketing lists, refine strategy, enhance segmentation, and improve member engagement
Support ongoing market research, competitive analysis, and member insights initiatives
Requirements Education & Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field
At least 5 years of marketing experience; financial services or credit union experience a plus
Strong understanding of digital marketing strategies, best practices, and trends
Experience with email marketing tools and marketing automation platforms
Proficiency in social media management and analytics tools
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication, project management, and organizational skills
Ability to work collaboratively with cross-functional teams and manage multiple priorities
Compliance Ensure that work results and processes comply with relevant laws and NIHFCU policies and procedures, including the Bank Secrecy Act (BSA). Attend all required training or complete and pass all online required training courses as applicable.
Salary Ranges: $70,210-$87,761; Exempt position.
Please note that the pay range listed represents the earning potential for this position and is only a general guideline that may be modified in the future. NIHFCU considers factors such as scope and responsibilities of the position, the candidate’s applicable work and educational experience, and market considerations when extending an offer.
NIHFCU is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, color, religion, sex/gender, national origin, disability, age, or any other category protected by law.
#J-18808-Ljbffr