About FINBOA
FINBOA is a leading innovator in digital process automation and regulatory compliance for banking institutions. Our end-to-end cloud-based automation platform empowers banks and credit unions to transform back-office operations, optimize compliance accuracy, reduce operational costs, and improve customer experience.
Benefits
Simple IRA with Company Matching
Bonus based on performance
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Wellness resources
Position Overview
The Marketing Manager will lead our event and demand generation initiatives. This role is vital for driving revenue growth, increasing brand awareness, and expanding market share for our SaaS solutions through high-impact events and partner collaborations.
Key Responsibilities
Performance Tracking: Report assigned KPIs such as MQLs, conversion rates, and ROI for all marketing webinars, events and digital campaigns.
Content Coordination: Support the creation of sales collateral, case studies, and brochures upon request.
Vendor Management: Manage relationships with third-party vendors and freelancers for creative and event services.
Partner Management: Identify, support or execute partner marketing activities, as needed.
Events: Contribute to campaign execution for webinars or tradeshow events (partner, core, industry), as needed.
Speaking Engagements: Identify and/or execute against Industry Events or Association opportunities to generate demand or increase FINBOA visibility.
Branding: Represent the company at selected industry tradeshow and association events or conferences as needed.
Tools and Techniques: Recommends or adopts new marketing technologies and tools plus ways to optimize use of existing ones.
Marketing Activities: Execute additional marketing projects and tactical assignments as directed to support evolving department priorities and business needs.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in marketing with 2+ years in an event management role, with a focus on demand generation, digital marketing, and sales enablement.
Proven track record of enabling revenue growth through execution of established strategic marketing initiatives.
Experience in fintech/banking, SaaS, or B2B industries is highly desirable.
Strong analytical and project management skills.
Exceptional communication and collaboration abilities.
Strong knowledge and hands-on experience with marketing technologies such as HubSpot, Marketo, Salesforce, Canva, GoTo Webinar, Sendoso, or event platforms such as CVENT or EventBrite are particularly valued.
Hands-on experience with event marketing campaigns, email marketing, and content marketing strategies.
An adaptable and accountable self-starter with a proven track record of supporting revenue attainment through execution of assigned strategic initiatives.
Our Commitment to Diversity
FINBOA is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We value the unique perspectives each team member brings and believe diversity drives innovation and company success.
Flexible work from home options available.
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