Social Media Manager/Graphic Designer
Weichert, Realtors, Morris Plains, New Jersey, us, 07950
Job Summary
The Social Media Manager/Graphic Designer is responsible for assisting with the day-to-day planning, execution, reporting and research related to the implementation of the social media strategy and for driving the company’s brand presence across all platforms, such as TikTok, Instagram, Facebook, LinkedIn, and YouTube, while ensuring brand consistency and advancing our mission to offer a seamless real estate experience. This role will develop, plan and execute social media editorial and content strategies across various social media channels. This person will help identify and target key audiences to drive engagement and increase awareness for the Weichert brand, and help create messaging for marketing campaigns, public relations, blogger outreach and other communications.
Responsibilities
Manage and execute daily operations and initiatives, including editorial calendars, content development and engagement with users
Oversees development of social-specific content across all media channels, ensuring brand priorities are met (images, video, copy)
Works with the creative team to develop measurable objectives and innovative strategies for expanding Weichert’s social media presence
Works with the creative team to ensure branding consistency across all platforms and campaigns
Contributes to rebranding efforts as needed
Works directly with stakeholders and SMEs to understand the business needs and goals of each Weichert Company in order to create impactful messaging that inspires positive perceptions and/or actions
Develops specific, measurable objectives, as well as innovative strategies to build the Company’s social media presence and advance the brand and message
Manages and maintains a library of content assets that speak to target audience and drive engagement
Sets up and optimizes social media pages to enhance visibility and engagement
Stays updated on social media trends, algorithms, and design innovations to keep the brand’s content fresh and competitive
Prepares and presents design concepts and rough drafts to internal teams and stakeholders for review
Maintains templates, personas, mockups, user flows, prototypes, and other design assets for assigned projects
Ensures all assets meet brand guidelines and are up to date for future use
Identify and report key performance indicators (KPIs) for organic and paid advertising campaigns
Monitor social activity for brand and service issues requiring immediate attention and ensure that crisis communications plans are effectively followed
Supports employee and agent engagement efforts through social media to help amplify their roles as Company advocates
Creates presentations on social media best practices for internal training/education
Remains immersed in all emerging technologies/media and competitive landscape to determine hot new trends and what is scalable for business
Performs other duties as assigned
Minimum Qualifications Education, Certification, and License Requirements
Bachelor’s degree in Marketing, graphic design or a related field or proven experience as a social media manager, with a focus on content creation
Portfolio on request
Experience
Minimum 3 years’ experience working in a social media capacity, prior work with retail or consumer packaged goods brand a plus
Minimum of 2 years’ experience in graphic design and print production role with proven skills in brand work a must
Experience managing social media initiatives in a corporate setting required
Knowledge of real estate marketing is a plus
Knowledge, Skills, And Abilities
Passion for social media with strong knowledge of social media platforms such as hootsuite, sprout social, metricool or other social media planning tools
Experience in video editing and animation for social media
Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) and Canva
Demonstrated proficiency in writing, editing and interviewing
Knowledge of social media platforms, best practices, analytics tools, and print media
Ability to work on multiple projects, meet deadlines, and adapt to changing priorities
Strong communication and collaboration skills, with a user-centric design approach
Ability to adapt communication style to audience, prepare messages for multiple audiences
Knowledge and understanding of corporate social media legal guidelines and platforms including LinkedIn, Twitter, Facebook, Instagram, etc.
Attention to detail and ability to work independently in a fast-pace, deadline-oriented environment
Ability to think creatively and strategically, and be self-motivated
Proven social media and networking expertise with high engagement KPIs
Salary and Benefits The estimated base salary range for this position is from $60,000 to $70,000 (annually). The rate of pay offered will be dependent upon several factors including but not limited to the candidate's relevant skills, education, work experience, job location/geographic region, and/or certifications.
Weichert offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, Paid Time Off (PTO), Flexible Spending Accounts (FSA), and much more.
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The Social Media Manager/Graphic Designer is responsible for assisting with the day-to-day planning, execution, reporting and research related to the implementation of the social media strategy and for driving the company’s brand presence across all platforms, such as TikTok, Instagram, Facebook, LinkedIn, and YouTube, while ensuring brand consistency and advancing our mission to offer a seamless real estate experience. This role will develop, plan and execute social media editorial and content strategies across various social media channels. This person will help identify and target key audiences to drive engagement and increase awareness for the Weichert brand, and help create messaging for marketing campaigns, public relations, blogger outreach and other communications.
Responsibilities
Manage and execute daily operations and initiatives, including editorial calendars, content development and engagement with users
Oversees development of social-specific content across all media channels, ensuring brand priorities are met (images, video, copy)
Works with the creative team to develop measurable objectives and innovative strategies for expanding Weichert’s social media presence
Works with the creative team to ensure branding consistency across all platforms and campaigns
Contributes to rebranding efforts as needed
Works directly with stakeholders and SMEs to understand the business needs and goals of each Weichert Company in order to create impactful messaging that inspires positive perceptions and/or actions
Develops specific, measurable objectives, as well as innovative strategies to build the Company’s social media presence and advance the brand and message
Manages and maintains a library of content assets that speak to target audience and drive engagement
Sets up and optimizes social media pages to enhance visibility and engagement
Stays updated on social media trends, algorithms, and design innovations to keep the brand’s content fresh and competitive
Prepares and presents design concepts and rough drafts to internal teams and stakeholders for review
Maintains templates, personas, mockups, user flows, prototypes, and other design assets for assigned projects
Ensures all assets meet brand guidelines and are up to date for future use
Identify and report key performance indicators (KPIs) for organic and paid advertising campaigns
Monitor social activity for brand and service issues requiring immediate attention and ensure that crisis communications plans are effectively followed
Supports employee and agent engagement efforts through social media to help amplify their roles as Company advocates
Creates presentations on social media best practices for internal training/education
Remains immersed in all emerging technologies/media and competitive landscape to determine hot new trends and what is scalable for business
Performs other duties as assigned
Minimum Qualifications Education, Certification, and License Requirements
Bachelor’s degree in Marketing, graphic design or a related field or proven experience as a social media manager, with a focus on content creation
Portfolio on request
Experience
Minimum 3 years’ experience working in a social media capacity, prior work with retail or consumer packaged goods brand a plus
Minimum of 2 years’ experience in graphic design and print production role with proven skills in brand work a must
Experience managing social media initiatives in a corporate setting required
Knowledge of real estate marketing is a plus
Knowledge, Skills, And Abilities
Passion for social media with strong knowledge of social media platforms such as hootsuite, sprout social, metricool or other social media planning tools
Experience in video editing and animation for social media
Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) and Canva
Demonstrated proficiency in writing, editing and interviewing
Knowledge of social media platforms, best practices, analytics tools, and print media
Ability to work on multiple projects, meet deadlines, and adapt to changing priorities
Strong communication and collaboration skills, with a user-centric design approach
Ability to adapt communication style to audience, prepare messages for multiple audiences
Knowledge and understanding of corporate social media legal guidelines and platforms including LinkedIn, Twitter, Facebook, Instagram, etc.
Attention to detail and ability to work independently in a fast-pace, deadline-oriented environment
Ability to think creatively and strategically, and be self-motivated
Proven social media and networking expertise with high engagement KPIs
Salary and Benefits The estimated base salary range for this position is from $60,000 to $70,000 (annually). The rate of pay offered will be dependent upon several factors including but not limited to the candidate's relevant skills, education, work experience, job location/geographic region, and/or certifications.
Weichert offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, Paid Time Off (PTO), Flexible Spending Accounts (FSA), and much more.
#J-18808-Ljbffr