Overview
Job Title: Marketing Manager
Location: New York, NY
Zip Code: 10018
Duration: 5 Months
Pay Rate: $36.67/hr.
Keywords: #NewYorkjobs; #MarketingManagerjobs.
Start Date: Immediate
Job Description GENERAL FUNCTION The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Major Duties and Responsibilities
Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
Ensure overall success of daily operations
Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
Actively participate in weekly production meetings with cross functional team members
Set up email deployments including: o A/B Subject line testing o Set up send time optimized deployments
Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
BASIC QUALIFICATIONS
Bachelor’s Degree in Marketing, Analytics, or related field
3+ Year’s of Experience
Experience trafficking activities across multiple team members/functions
Experience using a trafficking tool or production management software to coordinate activities
Ability to problem solve and exercise critical thinking in a technical environment
Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
Strong project management, ability to prioritize one’s day
Great interpersonal skills; capable of supporting a team environment
Detail & process oriented
Proficient on targeting tool (Unica 12 preferred)
Proficient in Microsoft Office
Adobe Analytics preferred
Detail-oriented
QA email rendering and functionality
Troubleshoot and resolve data related issue
Perform data testing
Circulate proofs for approval
PREFERRED QUALIFICATIONS
Experience with SQL
Customer digital targeting experience
Experience with Unica IBM 10/12
Experience with Oracle Responsys
Belcan is an equal opportunity employer. Your application and candidacy will not be considered based on race, colour, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
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Job Description GENERAL FUNCTION The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Major Duties and Responsibilities
Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
Ensure overall success of daily operations
Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
Actively participate in weekly production meetings with cross functional team members
Set up email deployments including: o A/B Subject line testing o Set up send time optimized deployments
Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
BASIC QUALIFICATIONS
Bachelor’s Degree in Marketing, Analytics, or related field
3+ Year’s of Experience
Experience trafficking activities across multiple team members/functions
Experience using a trafficking tool or production management software to coordinate activities
Ability to problem solve and exercise critical thinking in a technical environment
Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
Strong project management, ability to prioritize one’s day
Great interpersonal skills; capable of supporting a team environment
Detail & process oriented
Proficient on targeting tool (Unica 12 preferred)
Proficient in Microsoft Office
Adobe Analytics preferred
Detail-oriented
QA email rendering and functionality
Troubleshoot and resolve data related issue
Perform data testing
Circulate proofs for approval
PREFERRED QUALIFICATIONS
Experience with SQL
Customer digital targeting experience
Experience with Unica IBM 10/12
Experience with Oracle Responsys
Belcan is an equal opportunity employer. Your application and candidacy will not be considered based on race, colour, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr