Creative Director, T Brand Studio (The Athletic)
The New York Times, New York, New York, us, 10261
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About T Brand Studio
Inspired by the journalism and innovation of the NY Times, T Brand Studio crafts stories that allow brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings.
This is a hybrid role based in our New York City headquarters, reporting to the Director, Creative at T Brand Studio. You can typically expect to come into the office 3 days per week.
Overview We are looking for a Creative Director for The Athletic with a deep interest in sports and the surrounding culture. This job is for you if:
Responsibilities
Develop sports-centric creative concepts for brands across major markets, including tech, financial services, consumer goods, automotive, luxury, entertainment, and more. Ensure the work aligns with The Athletic’s editorial tone while also meeting category-specific goals.
Collaborate with disciplines across The Athletic and T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers and art directors.
Craft creative storytelling solutions to solve clients’ biggest communication challenges. This includes translating complex, technical or regulated subject matter. This subject matter can include financial offerings, enterprise technology or latest platforms. The goal is to translate it into compelling storytelling that fits within The Athletic’s journalistic voice, visual standards and fan-first sensibility.
Facilitate the creative and the conceptual framework for all projects.
Frame and lead a creative vision for a client to fruition.
Manage the concept strategy which meets the goals of the clients.
Revise, pivot and rework ideas.
Develop collaborative relationships with the Strategy, Media and Sales teams.
Work with Sales and Strategy partners to navigate complex client structures. Map creative solutions to category insights across industries, including FinTech, enterprise tech, luxury, automotive, consumer electronics, streaming/OTT, and more. Ensure that branded content maintains the authenticity, credibility, and tone consistent with The Athletic’s editorial environment.
Partner with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables.
Provide clear and objective critiques of creative work.
Present internally and externally to clients.
Stay informed of trends at the intersection of sports, technology, finance, and pop culture. These trends include data analytics, sports betting, fan engagement tools, athlete-led financial/tech ventures, and emerging technologies influencing fan behavior. Apply these insights in ways that feel organic to The Athletic’s editorial style and storytelling approach.
Remain current on emerging star players and athletes across US and international teams
Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Cultivate an understanding of The Athletic’s journalism and storytelling approach so that you filter branded content through that lens and make it feel native to TA’s audience and complement TA editorial franchises.
Establish clear parameters around brand and product integration.
Master NYT ad products and formats to pitch work and creative ecosystems that harness the scope of the full portfolio of brands.
Basic Qualifications
10+ years of experience inside a branded content studio, advertising agency or in-house brand environment.
Experience presenting concepts to internal and external leadership and teams.
Copycrafting and conceptual storytelling skills.
Ease in developing ideas attached to talent in the sports space (from household names to up and coming talent) and working on set with said talent.
Experience writing in different voices, tones, styles and lengths or experience directing compelling design, typography and visual solutions.
Experience developing work and creative platforms that build trust, credibility and cultural relevance for brands across different advertiser categories. These categories can include: consumer goods, automotive, luxury, entertainment, travel, tech and financial services. Making sure to adapt sports storytelling to each category’s unique goals and constraints.
Translate complex or high-consideration products (whether in finance, technology, healthcare, or other regulated/technical industries) into compelling and audience-relevant creative.
Experience across different marketing channels.
Understand digital media audiences and their behaviors.
Knowledge and genuine interest in the New York Times journalism and brand.
Preferred Qualifications
Fluency in how emerging trends — AI, data analytics, streaming, mobile experiences, fan-engagement tech, wearables and evolving media behaviors — shape sports culture and influence how fans interact with brands.
Track record for outstanding concept ideation and award-winning creative.
REQ-019503
The annual base pay range for this role is between:
$175,000 – $190,000 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable “Fair Chance” laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
For information about The New York Times’ privacy practices for job applicants click here.
Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.
If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.
#J-18808-Ljbffr
About T Brand Studio
Inspired by the journalism and innovation of the NY Times, T Brand Studio crafts stories that allow brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings.
This is a hybrid role based in our New York City headquarters, reporting to the Director, Creative at T Brand Studio. You can typically expect to come into the office 3 days per week.
Overview We are looking for a Creative Director for The Athletic with a deep interest in sports and the surrounding culture. This job is for you if:
Responsibilities
Develop sports-centric creative concepts for brands across major markets, including tech, financial services, consumer goods, automotive, luxury, entertainment, and more. Ensure the work aligns with The Athletic’s editorial tone while also meeting category-specific goals.
Collaborate with disciplines across The Athletic and T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers and art directors.
Craft creative storytelling solutions to solve clients’ biggest communication challenges. This includes translating complex, technical or regulated subject matter. This subject matter can include financial offerings, enterprise technology or latest platforms. The goal is to translate it into compelling storytelling that fits within The Athletic’s journalistic voice, visual standards and fan-first sensibility.
Facilitate the creative and the conceptual framework for all projects.
Frame and lead a creative vision for a client to fruition.
Manage the concept strategy which meets the goals of the clients.
Revise, pivot and rework ideas.
Develop collaborative relationships with the Strategy, Media and Sales teams.
Work with Sales and Strategy partners to navigate complex client structures. Map creative solutions to category insights across industries, including FinTech, enterprise tech, luxury, automotive, consumer electronics, streaming/OTT, and more. Ensure that branded content maintains the authenticity, credibility, and tone consistent with The Athletic’s editorial environment.
Partner with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables.
Provide clear and objective critiques of creative work.
Present internally and externally to clients.
Stay informed of trends at the intersection of sports, technology, finance, and pop culture. These trends include data analytics, sports betting, fan engagement tools, athlete-led financial/tech ventures, and emerging technologies influencing fan behavior. Apply these insights in ways that feel organic to The Athletic’s editorial style and storytelling approach.
Remain current on emerging star players and athletes across US and international teams
Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Cultivate an understanding of The Athletic’s journalism and storytelling approach so that you filter branded content through that lens and make it feel native to TA’s audience and complement TA editorial franchises.
Establish clear parameters around brand and product integration.
Master NYT ad products and formats to pitch work and creative ecosystems that harness the scope of the full portfolio of brands.
Basic Qualifications
10+ years of experience inside a branded content studio, advertising agency or in-house brand environment.
Experience presenting concepts to internal and external leadership and teams.
Copycrafting and conceptual storytelling skills.
Ease in developing ideas attached to talent in the sports space (from household names to up and coming talent) and working on set with said talent.
Experience writing in different voices, tones, styles and lengths or experience directing compelling design, typography and visual solutions.
Experience developing work and creative platforms that build trust, credibility and cultural relevance for brands across different advertiser categories. These categories can include: consumer goods, automotive, luxury, entertainment, travel, tech and financial services. Making sure to adapt sports storytelling to each category’s unique goals and constraints.
Translate complex or high-consideration products (whether in finance, technology, healthcare, or other regulated/technical industries) into compelling and audience-relevant creative.
Experience across different marketing channels.
Understand digital media audiences and their behaviors.
Knowledge and genuine interest in the New York Times journalism and brand.
Preferred Qualifications
Fluency in how emerging trends — AI, data analytics, streaming, mobile experiences, fan-engagement tech, wearables and evolving media behaviors — shape sports culture and influence how fans interact with brands.
Track record for outstanding concept ideation and award-winning creative.
REQ-019503
The annual base pay range for this role is between:
$175,000 – $190,000 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable “Fair Chance” laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
For information about The New York Times’ privacy practices for job applicants click here.
Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.
If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.
#J-18808-Ljbffr