Associate Performance Media Planner - Paid Search + Paid Social
Collective Measures | Media & Analytics, Minneapolis, Minnesota, United States, 55400
Overview
We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.
Responsibilities
Day-to-day oversight and execution of paid social campaigns and paid search campaigns
Lead day-to-day management and optimization of client Paid Social and paid search initiatives
Campaign planning, strategy and plan documentation
Campaign tactics and segmentation build-out and optimization
Bidding optimizations
Test planning, recommendations, and management
Custom analysis, reporting, and insights
Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
Summarize and communicate the status of all campaigns with appropriate internal and external contacts
Work with project managers and team leads to create and ensure timely delivery of project requirements
Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
Help elevate paid social practices for the agency by working in collaboration with performance media team leads
Requirements
1+ years of paid social or paid search marketing experience
Working knowledge of Google Analytics
Understanding of paid search advertising (Google, Bing etc.)
Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)
Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel
Preferred experience with Tableau or other data visualization platforms
Agency experience will be given preference
Pay Transparency + Excellent Employee Benefits The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $47,000 to $51,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:
Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year
Employee wellness stipend + home office stipend
Commuter stipend (for hybrid employees)
About Collective Measures About Collective Measures
Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress.
We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.
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Responsibilities
Day-to-day oversight and execution of paid social campaigns and paid search campaigns
Lead day-to-day management and optimization of client Paid Social and paid search initiatives
Campaign planning, strategy and plan documentation
Campaign tactics and segmentation build-out and optimization
Bidding optimizations
Test planning, recommendations, and management
Custom analysis, reporting, and insights
Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
Summarize and communicate the status of all campaigns with appropriate internal and external contacts
Work with project managers and team leads to create and ensure timely delivery of project requirements
Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
Help elevate paid social practices for the agency by working in collaboration with performance media team leads
Requirements
1+ years of paid social or paid search marketing experience
Working knowledge of Google Analytics
Understanding of paid search advertising (Google, Bing etc.)
Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)
Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel
Preferred experience with Tableau or other data visualization platforms
Agency experience will be given preference
Pay Transparency + Excellent Employee Benefits The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $47,000 to $51,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:
Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year
Employee wellness stipend + home office stipend
Commuter stipend (for hybrid employees)
About Collective Measures About Collective Measures
Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress.
We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.
#J-18808-Ljbffr