Overview
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: The Opportunity
We currently have an opportunity available in our Vascular division for an experienced
Global Manager, Brand and Multi-Channel Marketing
to join our Global Strategic Marketing dynamic team, to support our comprehensive coronary portfolio. Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease. This is a fully onsite role, based in Santa Clara, CA What You’ll Work On
Be the marketing communication lead for one of the Vascular product franchises, member of Global marketing communication team. Build and execute marketing communication strategies and support processes consistent with product and business objectives. Be responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications. Own integrated marketing communication plans and their delivery, manage multiple marketing initiatives at any given time. Act as a brand champion and ensure brand compliance for coronary franchise and products. Communication strategies: Drive end to end Integrated Marketing Communication Plans development and multichannel execution for product launches and other product milestones in collaboration with product marketing teams, Brand management: Act as global brand champion and implement corporate, divisional and product brand guidelines. Oversee brand implementation at the global and regional levels to ensure execution within corporate brand standards Clinical data communication: Drive and develop clinical data promotional strategies by managing, planning and implementing communication projects in collaboration with Clinical and product marketing teams. Digital Strategy: Partner with digital SMEs to strategize on multichannel execution across Abbott owned and 3rd party channels including websites, apps, social media, and other digital outlets. Ensure actionable measurable KPIs and SMART goals are set for each initiative to optimize channel mix and to track performance. Cross-functional collaboration: partner with upstream and regional marketing, regulatory affairs, clinical, R&D, and legal to plan and execute on strategies and tactical plans based on input from both internal and external stakeholders. Agency and Vendor Management: Provide direction to agencies and vendors by facilitating communication to achieve collaboration and consensus, as well as complete promotional projects on time and on budget. Project management: Manage multiple projects with varying timelines simultaneously and ensure their timely execution. Required Qualifications
Bachelors Degree or an equivalent combination of education and work experience Minimum 8 years related work experience with a complete understanding of specified functional area. Preferred Qualifications
Advanced degree in a related field is highly preferred. Medical device marketing experience is preferred. Experience with advertising and promotion in a highly regulated environment is preferred. Digital channel management experience, including social media and marketing automation, is desired Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at the Abbott site, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. The base pay for this position is
$114,000.00 – $228,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: AVD Vascular LOCATION: United States > Santa Clara : Building B - SC ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: The Opportunity
We currently have an opportunity available in our Vascular division for an experienced
Global Manager, Brand and Multi-Channel Marketing
to join our Global Strategic Marketing dynamic team, to support our comprehensive coronary portfolio. Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease. This is a fully onsite role, based in Santa Clara, CA What You’ll Work On
Be the marketing communication lead for one of the Vascular product franchises, member of Global marketing communication team. Build and execute marketing communication strategies and support processes consistent with product and business objectives. Be responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications. Own integrated marketing communication plans and their delivery, manage multiple marketing initiatives at any given time. Act as a brand champion and ensure brand compliance for coronary franchise and products. Communication strategies: Drive end to end Integrated Marketing Communication Plans development and multichannel execution for product launches and other product milestones in collaboration with product marketing teams, Brand management: Act as global brand champion and implement corporate, divisional and product brand guidelines. Oversee brand implementation at the global and regional levels to ensure execution within corporate brand standards Clinical data communication: Drive and develop clinical data promotional strategies by managing, planning and implementing communication projects in collaboration with Clinical and product marketing teams. Digital Strategy: Partner with digital SMEs to strategize on multichannel execution across Abbott owned and 3rd party channels including websites, apps, social media, and other digital outlets. Ensure actionable measurable KPIs and SMART goals are set for each initiative to optimize channel mix and to track performance. Cross-functional collaboration: partner with upstream and regional marketing, regulatory affairs, clinical, R&D, and legal to plan and execute on strategies and tactical plans based on input from both internal and external stakeholders. Agency and Vendor Management: Provide direction to agencies and vendors by facilitating communication to achieve collaboration and consensus, as well as complete promotional projects on time and on budget. Project management: Manage multiple projects with varying timelines simultaneously and ensure their timely execution. Required Qualifications
Bachelors Degree or an equivalent combination of education and work experience Minimum 8 years related work experience with a complete understanding of specified functional area. Preferred Qualifications
Advanced degree in a related field is highly preferred. Medical device marketing experience is preferred. Experience with advertising and promotion in a highly regulated environment is preferred. Digital channel management experience, including social media and marketing automation, is desired Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at the Abbott site, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. The base pay for this position is
$114,000.00 – $228,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: AVD Vascular LOCATION: United States > Santa Clara : Building B - SC ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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