Brands:
Tori Richard, Kahala, Birdwell Location:
In office, Honolulu or San Clemente The Opportunity
Do you want to be part of one of the world’s leading heritage resort and lifestyle apparel groups? Hale Tori, home to iconic brands including Tori Richard, Kahala, and Birdwell, is hiring an Associate Art Director to help lead creative execution and elevate brand expression across the portfolio. Founded in 1956, Tori Richard is known for exceptionally crafted, art forward apparel defined by signature prints, lightweight technical fabrics, and a deep connection to Honolulu’s history of art, travel, leisure, and community. Kahala brings a timeless approach to aloha wear rooted in authenticity and tradition, while Birdwell represents the spirit of the ocean through durable, purpose built surfwear with a legacy that spans generations. Together, these brands share a commitment to quality, craftsmanship, and meaningful design. As Associate Art Director, you’ll play a critical role in shaping how these brands show up in the world. You’ll be a hands‑on creative leader producing design, photo, and video content while guiding a team of designers to do their best work. This role sits at the intersection of brand stewardship, modern content creation, and scalable design systems, helping carry each brand’s heritage forward while building relevance for the next generation. You’ll join a small, passionate, in‑house creative team that values craft, clarity, and collaboration. Together, you’ll push creative quality forward, support business goals, and help ensure these iconic brands continue to evolve without losing what makes them special. Primary Responsibilities
Serve as a hands‑on creative leader producing high quality design photo and video content across all three brands Lead and elevate the work of existing designers and a production artist through clear direction collaboration and feedback Design edit retouch and publish photography and video for e‑commerce campaigns and marketing across paid and organic channels Adapt and version creative to meet platform specific requirements including size format aspect ratio and performance needs Provide art direction for photo and video shoots and support content production from concept through delivery Build and maintain scalable design systems templates and reusable assets to improve speed consistency and quality Collaborate with Brand Marketing Leads and Heads of Brand to deliver on brand creative aligned with each brand’s unique aesthetic and goals Apply fluency in the fashion apparel market to ensure creative is timely relevant and commercially effective Qualifications
Five to eight years of hands‑on experience in design and art direction for fashion apparel or lifestyle brands Proven ability to lead designers while remaining deeply execution focused Strong expertise in photo retouching video editing and multi‑channel content production Experience publishing and optimizing creative for both paid and organic media Demonstrated understanding of design systems brand consistency and scalable creative workflows Strong portfolio showing individual execution content production and systems thinking Expert proficiency in Adobe Creative Suite and required video editing tools Able to report for work during office hours five days a week in Honolulu, Hawaii or San Clemente, CA. Salary:
$85,000-$105,000 commensurate with experience
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Tori Richard, Kahala, Birdwell Location:
In office, Honolulu or San Clemente The Opportunity
Do you want to be part of one of the world’s leading heritage resort and lifestyle apparel groups? Hale Tori, home to iconic brands including Tori Richard, Kahala, and Birdwell, is hiring an Associate Art Director to help lead creative execution and elevate brand expression across the portfolio. Founded in 1956, Tori Richard is known for exceptionally crafted, art forward apparel defined by signature prints, lightweight technical fabrics, and a deep connection to Honolulu’s history of art, travel, leisure, and community. Kahala brings a timeless approach to aloha wear rooted in authenticity and tradition, while Birdwell represents the spirit of the ocean through durable, purpose built surfwear with a legacy that spans generations. Together, these brands share a commitment to quality, craftsmanship, and meaningful design. As Associate Art Director, you’ll play a critical role in shaping how these brands show up in the world. You’ll be a hands‑on creative leader producing design, photo, and video content while guiding a team of designers to do their best work. This role sits at the intersection of brand stewardship, modern content creation, and scalable design systems, helping carry each brand’s heritage forward while building relevance for the next generation. You’ll join a small, passionate, in‑house creative team that values craft, clarity, and collaboration. Together, you’ll push creative quality forward, support business goals, and help ensure these iconic brands continue to evolve without losing what makes them special. Primary Responsibilities
Serve as a hands‑on creative leader producing high quality design photo and video content across all three brands Lead and elevate the work of existing designers and a production artist through clear direction collaboration and feedback Design edit retouch and publish photography and video for e‑commerce campaigns and marketing across paid and organic channels Adapt and version creative to meet platform specific requirements including size format aspect ratio and performance needs Provide art direction for photo and video shoots and support content production from concept through delivery Build and maintain scalable design systems templates and reusable assets to improve speed consistency and quality Collaborate with Brand Marketing Leads and Heads of Brand to deliver on brand creative aligned with each brand’s unique aesthetic and goals Apply fluency in the fashion apparel market to ensure creative is timely relevant and commercially effective Qualifications
Five to eight years of hands‑on experience in design and art direction for fashion apparel or lifestyle brands Proven ability to lead designers while remaining deeply execution focused Strong expertise in photo retouching video editing and multi‑channel content production Experience publishing and optimizing creative for both paid and organic media Demonstrated understanding of design systems brand consistency and scalable creative workflows Strong portfolio showing individual execution content production and systems thinking Expert proficiency in Adobe Creative Suite and required video editing tools Able to report for work during office hours five days a week in Honolulu, Hawaii or San Clemente, CA. Salary:
$85,000-$105,000 commensurate with experience
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