Social Media and Digital Advertising Planner
Blue Cross Blue Shield of Michigan, Detroit, Michigan, United States, 48228
About the Company
Blue Cross Blue Shield of Michigan is a leading health insurance and health care company dedicated to affordable, quality care. We offer plans for employers and individuals, a large network of doctors and hospitals, and programs that promote better health throughout Michigan. Overview
Position: Social Media and Digital Advertising Planner With more than 7,000 employees, we are the largest health insurance company in Michigan. This role focuses on planning social media and digital advertising budgets and strategy for paid campaigns across various channels, building paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings. Responsibilities
Develop social and digital campaign media plans and present recommendations to business partners. Fully build and launch social media and digital advertising campaigns across various ad platforms. Maintain in-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads, TikTok Ads, and Programmatic Ads. Boost social media posts. Manage billing and payment methods for campaign buying. Optimize campaigns as they run to increase performance. Build and present reports on campaign performance with insights and recommendations for the future. Requirements
Bachelor’s degree in Communications, Marketing, Advertising, or related field is required. Four (4) years of experience planning, building, and executing social and digital media advertising campaigns with budgets of $100,000 or more. Experience creating and testing tracking and conversion pixels. Ability to present to Business Partners and explain social and digital advertising campaign best practices. Ability to manage multiple priorities and campaigns concurrently while meeting deadlines. Ability to work independently and in a team environment. Ability to establish and maintain positive relationships within the organization. Experience with both first-party and third-party audience segmentation and creation. Previous experience in the healthcare industry is preferred. Digital photo and video content creation and ad copywriting. Experience utilizing Generative AI and LLMs for content development is preferred. Experience with digital media buying platforms such as TTD or Adelphic. EEO Disclaimer
All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.
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Blue Cross Blue Shield of Michigan is a leading health insurance and health care company dedicated to affordable, quality care. We offer plans for employers and individuals, a large network of doctors and hospitals, and programs that promote better health throughout Michigan. Overview
Position: Social Media and Digital Advertising Planner With more than 7,000 employees, we are the largest health insurance company in Michigan. This role focuses on planning social media and digital advertising budgets and strategy for paid campaigns across various channels, building paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings. Responsibilities
Develop social and digital campaign media plans and present recommendations to business partners. Fully build and launch social media and digital advertising campaigns across various ad platforms. Maintain in-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads, TikTok Ads, and Programmatic Ads. Boost social media posts. Manage billing and payment methods for campaign buying. Optimize campaigns as they run to increase performance. Build and present reports on campaign performance with insights and recommendations for the future. Requirements
Bachelor’s degree in Communications, Marketing, Advertising, or related field is required. Four (4) years of experience planning, building, and executing social and digital media advertising campaigns with budgets of $100,000 or more. Experience creating and testing tracking and conversion pixels. Ability to present to Business Partners and explain social and digital advertising campaign best practices. Ability to manage multiple priorities and campaigns concurrently while meeting deadlines. Ability to work independently and in a team environment. Ability to establish and maintain positive relationships within the organization. Experience with both first-party and third-party audience segmentation and creation. Previous experience in the healthcare industry is preferred. Digital photo and video content creation and ad copywriting. Experience utilizing Generative AI and LLMs for content development is preferred. Experience with digital media buying platforms such as TTD or Adelphic. EEO Disclaimer
All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.
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