We are seeking a highly motivated, experienced, and connected
Community Liaison
to lead referral generation efforts and drive business growth for our home care agency. This is a
results-oriented
position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce
measurable outcomes . This is
not
an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be
accountable for referral metrics
that directly impact the company’s profitability. Key Responsibilities
Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners. Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.). Maintain a weekly presence (10-15 hours minimum) at assigned referral partners to strengthen engagement and drive referral flow. Meet or exceed monthly and quarterly referral targets as defined by leadership. Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools. Provide feedback on market trends and competitor activity to inform strategic decisions. Represent the company professionally at community events, health fairs, and networking meetings. Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients. Flexibility to help in our capacities as needed. Key Performance Indicators (KPIs)
# of Qualified Referrals per Week/Month Conversion Rate of referrals to active clients Revenue Generated from referral sources # of Weekly In-Person Visits/Hours Logged at assigned facilities # of New Referral Relationships Established per Quarter Client satisfaction and feedback from referred cases Qualifications
3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field Proven track record of meeting or exceeding referral quotas Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties Excellent communication, networking, and presentation skills Self-motivated, proactive, and results-focused Ability to work independently and manage your schedule effectively Valid driver’s license and reliable transportation required Compensation
Competitive base salary Performance-based bonuses tied to referral volume and revenue generation Mileage reimbursement and expense coverage for community visits Benefits
Opportunities for advancement Medical, dental, and vision insurance Employee recognition events Paid time off
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Community Liaison
to lead referral generation efforts and drive business growth for our home care agency. This is a
results-oriented
position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce
measurable outcomes . This is
not
an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be
accountable for referral metrics
that directly impact the company’s profitability. Key Responsibilities
Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners. Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.). Maintain a weekly presence (10-15 hours minimum) at assigned referral partners to strengthen engagement and drive referral flow. Meet or exceed monthly and quarterly referral targets as defined by leadership. Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools. Provide feedback on market trends and competitor activity to inform strategic decisions. Represent the company professionally at community events, health fairs, and networking meetings. Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients. Flexibility to help in our capacities as needed. Key Performance Indicators (KPIs)
# of Qualified Referrals per Week/Month Conversion Rate of referrals to active clients Revenue Generated from referral sources # of Weekly In-Person Visits/Hours Logged at assigned facilities # of New Referral Relationships Established per Quarter Client satisfaction and feedback from referred cases Qualifications
3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field Proven track record of meeting or exceeding referral quotas Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties Excellent communication, networking, and presentation skills Self-motivated, proactive, and results-focused Ability to work independently and manage your schedule effectively Valid driver’s license and reliable transportation required Compensation
Competitive base salary Performance-based bonuses tied to referral volume and revenue generation Mileage reimbursement and expense coverage for community visits Benefits
Opportunities for advancement Medical, dental, and vision insurance Employee recognition events Paid time off
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