Overview
The Marketing Manager is responsible for downstream marketing and will develop the strategic and tactical initiatives for the product franchise on a global basis. The Marketing Manager is responsible for market assessment, competitor analysis, omni-channel and campaign development and execution, managing commercial expenses and managing all aspects of the franchise team. Position Summary
The Marketing Manager is responsible for downstream marketing and will develop the strategic and tactical initiatives for the product franchise on a global basis. In addition, the Marketing Manager is responsible for market assessment, competitor analysis, omni-channel and campaign development and execution, managing commercial expenses and managing all aspects of the franchise team. Essential / Key Job Responsibilities
Develop and implement strategic and tactical marketing plans. Responsible for long term goals and objectives for the market segment
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning and market dynamics.
Work with the Sales team to achieve product line performance goals. Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.
Develop and execute market research plans including collecting user inputs.
Identify new markets and portfolio expansion and optimization through various methodologies, including recommending potential acquisitions
Responsible for commercial marketing expense management.
Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Create promotional materials.
Develop annual product sales forecast based on procedure trends, adoption rates, delivery alternatives, and corporate objectives.
Establish and cultivate relationships with physicians, sales team, and cross-functional members
Lead Sales Force training for relevant products.
Required Qualifications
Bachelor’s degree
Minimum seven years of business experience in marketing/sales or equivalent role
Experience in healthcare or comparable industry
Able to travel
Preferred Qualifications
Five years of product management experience
Strong analytical, research and technical skills
Demonstrated leadership and team-work skills. Must be able to lead a team and work with other functions (R&D, Quality, Regulatory, etc)
Good business judgment
Effective communication and presentation skills
Ability to think strategically
Leads by example and instills the BD Values.
Education and/or Experience
Bachelor’s degree
MBA degree or equivalent work experience
Physical Demands
While performing the duties of this job, the employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently is required to verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch. Work Environment
While performing the duties of this job, the employee may be in an open cubicle environment. Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce. This job description is a summary of the primary responsibilities of and qualifications for this position, not inclusive of all duties or qualifications that may be required now or in the future. Company Culture and Workplace Expectations
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon proof of full COVID-19 vaccination where required. Testing may be available or required in some locations. Requests for accommodation will be considered pursuant to applicable law. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture and understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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The Marketing Manager is responsible for downstream marketing and will develop the strategic and tactical initiatives for the product franchise on a global basis. The Marketing Manager is responsible for market assessment, competitor analysis, omni-channel and campaign development and execution, managing commercial expenses and managing all aspects of the franchise team. Position Summary
The Marketing Manager is responsible for downstream marketing and will develop the strategic and tactical initiatives for the product franchise on a global basis. In addition, the Marketing Manager is responsible for market assessment, competitor analysis, omni-channel and campaign development and execution, managing commercial expenses and managing all aspects of the franchise team. Essential / Key Job Responsibilities
Develop and implement strategic and tactical marketing plans. Responsible for long term goals and objectives for the market segment
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning and market dynamics.
Work with the Sales team to achieve product line performance goals. Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.
Develop and execute market research plans including collecting user inputs.
Identify new markets and portfolio expansion and optimization through various methodologies, including recommending potential acquisitions
Responsible for commercial marketing expense management.
Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Create promotional materials.
Develop annual product sales forecast based on procedure trends, adoption rates, delivery alternatives, and corporate objectives.
Establish and cultivate relationships with physicians, sales team, and cross-functional members
Lead Sales Force training for relevant products.
Required Qualifications
Bachelor’s degree
Minimum seven years of business experience in marketing/sales or equivalent role
Experience in healthcare or comparable industry
Able to travel
Preferred Qualifications
Five years of product management experience
Strong analytical, research and technical skills
Demonstrated leadership and team-work skills. Must be able to lead a team and work with other functions (R&D, Quality, Regulatory, etc)
Good business judgment
Effective communication and presentation skills
Ability to think strategically
Leads by example and instills the BD Values.
Education and/or Experience
Bachelor’s degree
MBA degree or equivalent work experience
Physical Demands
While performing the duties of this job, the employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently is required to verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch. Work Environment
While performing the duties of this job, the employee may be in an open cubicle environment. Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce. This job description is a summary of the primary responsibilities of and qualifications for this position, not inclusive of all duties or qualifications that may be required now or in the future. Company Culture and Workplace Expectations
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon proof of full COVID-19 vaccination where required. Testing may be available or required in some locations. Requests for accommodation will be considered pursuant to applicable law. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture and understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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