Digital Marketing Specialist, Freedom Boat Club
Brunswick Corporation, Mettawa, Illinois, United States
Overview
Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: : Position Overview
As part of the talented Freedom Boat Club Marketing team, we are seeking a Digital Marketing Specialist with expertise in Adobe Experience Manager (AEM) and strong front-end development skills to drive impactful digital experiences across the Business Acceleration division. This role primarily supports Freedom Boat Club, with additional contributions to Boateka and Eclipse. You will be responsible for creating and optimizing web content in AEM, developing custom components and templates, and ensuring our websites deliver exceptional user experiences that align with marketing objectives. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions
Build, update, and maintain web pages using Adobe Experience Manager (AEM). Develop and customize AEM components, templates, and functionality to enable dynamic, engaging layouts. Collaborate closely with marketing, design, and development teams to transform concepts into high-performing digital experiences. Author and publish content, conduct QA, troubleshoot issues, and continuously optimize pages for performance. Implement SEO best practices, accessibility standards, and responsive design to maximize reach and usability. Support marketing initiatives including campaign landing pages, promotional updates, and seasonal content. Ensure brand consistency and deliver a seamless user experience across all digital properties. Partner with analytics teams to monitor performance and provide actionable insights for improvement. Required Qualifications
4+ years of experience in digital marketing, web development, or a related field. Strong proficiency in Adobe Experience Manager (authoring and basic development). Front-end development skills: HTML, CSS, JavaScript. Experience creating or customizing AEM components and templates. Solid understanding of SEO, UX best practices, and responsive design principles. Ability to manage multiple projects in a fast-paced environment. Excellent communication and cross-functional collaboration skills. Preferred Qualifications
Experience working in agile or hybrid workflows with designers, marketers, and developers. Familiarity with analytics tools (Google Analytics, Adobe Analytics). Knowledge of version control systems (e.g., Git) is a plus. Working Conditions
This position is a full time (40-hour work week). Remote position with virtual collaboration across teams and time zones. The anticipated pay range for this position is $76,300.00 - $110,000.00 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here. Why Brunswick
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! About Freedom Boat Club
Freedom Boat Club – the world’s largest members-only boat club – was founded in 1989 in Sarasota, Florida. Today, the Clubs 400+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more. With over 30 years of Boating Made Simple®, Freedom Boat Club (a division of Brunswick Corporation) continues to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking, motivated and competitive people who share our passion for getting others out on the open waters. To learn more about open positions within the Freedom Boat Club, please visit theBrunswick Corporation Careers page. Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. For more information about EEO laws, - click here Brunswick and Workday Privacy Policies Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942. All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com. #Brunswick Corporation - Freedom Boat Club
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Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: : Position Overview
As part of the talented Freedom Boat Club Marketing team, we are seeking a Digital Marketing Specialist with expertise in Adobe Experience Manager (AEM) and strong front-end development skills to drive impactful digital experiences across the Business Acceleration division. This role primarily supports Freedom Boat Club, with additional contributions to Boateka and Eclipse. You will be responsible for creating and optimizing web content in AEM, developing custom components and templates, and ensuring our websites deliver exceptional user experiences that align with marketing objectives. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions
Build, update, and maintain web pages using Adobe Experience Manager (AEM). Develop and customize AEM components, templates, and functionality to enable dynamic, engaging layouts. Collaborate closely with marketing, design, and development teams to transform concepts into high-performing digital experiences. Author and publish content, conduct QA, troubleshoot issues, and continuously optimize pages for performance. Implement SEO best practices, accessibility standards, and responsive design to maximize reach and usability. Support marketing initiatives including campaign landing pages, promotional updates, and seasonal content. Ensure brand consistency and deliver a seamless user experience across all digital properties. Partner with analytics teams to monitor performance and provide actionable insights for improvement. Required Qualifications
4+ years of experience in digital marketing, web development, or a related field. Strong proficiency in Adobe Experience Manager (authoring and basic development). Front-end development skills: HTML, CSS, JavaScript. Experience creating or customizing AEM components and templates. Solid understanding of SEO, UX best practices, and responsive design principles. Ability to manage multiple projects in a fast-paced environment. Excellent communication and cross-functional collaboration skills. Preferred Qualifications
Experience working in agile or hybrid workflows with designers, marketers, and developers. Familiarity with analytics tools (Google Analytics, Adobe Analytics). Knowledge of version control systems (e.g., Git) is a plus. Working Conditions
This position is a full time (40-hour work week). Remote position with virtual collaboration across teams and time zones. The anticipated pay range for this position is $76,300.00 - $110,000.00 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here. Why Brunswick
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! About Freedom Boat Club
Freedom Boat Club – the world’s largest members-only boat club – was founded in 1989 in Sarasota, Florida. Today, the Clubs 400+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more. With over 30 years of Boating Made Simple®, Freedom Boat Club (a division of Brunswick Corporation) continues to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking, motivated and competitive people who share our passion for getting others out on the open waters. To learn more about open positions within the Freedom Boat Club, please visit theBrunswick Corporation Careers page. Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. For more information about EEO laws, - click here Brunswick and Workday Privacy Policies Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942. All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com. #Brunswick Corporation - Freedom Boat Club
#J-18808-Ljbffr