Manager, Email & Digital Advertising (University of Toledo)
Playfly Sports, Toledo, Ohio, United States, 43614
Overview
THE RUNDOWN
Playfly Sports is looking for a Manager, Email & Digital Advertising to join our team at the University of Toledo. Position : Manager, Email & Digital Advertising Location : Toledo, OH The Manager of Email & Digital Advertising is a key member of the University of Toledo Athletics Ticketing team, responsible for leading and executing digital marketing strategies to drive ticket sales and enhance fan engagement. This role focuses on planning, coordination, and oversight of digital and email marketing campaigns, with an emphasis on strategic messaging, audience targeting, and performance tracking. The ideal candidate brings a creative mindset, strong organizational skills, and a keen eye for campaign results.
What You’ll Accomplish
Manage the marketing automation components of the Paciolan Contract
Manage the marketing software, including Eloqua, Alive5, etc. Digital
Develop and maintain relationships with off-campus representatives regarding any events held at the athletics venues
Plan, manage, and execute digital marketing campaigns across email, paid social, display ads, and retargeting platforms to promote ticket sales and events
Align digital strategy with the overall goals of the ticketing department and larger Athletics brand
Work closely with creative and communications teams to develop compelling content, graphics, and calls to action
Develop campaign calendars and timelines that support season tickets, mini plans, single-game sales, and special events
Lead email marketing strategy for the ticketing department, including list segmentation, content planning, and scheduling
Build and manage email campaigns for ticket promotions, game-day information, renewals, and fan engagement
Coordinate the setup and delivery of automated workflows (e.g., welcome series, post-purchase messages, win-back emails)
Conduct A/B testing on subject lines, copy, and send times to optimize open rates and engagement
Ensure compliance with email marketing best practices, university guidelines, and NCAA regulations
Create customer segments based on purchase behavior, engagement level, and fan demographics using existing CRM and ticketing platforms
Leverage marketing platforms and basic analytics to measure campaign effectiveness and fan response
Identify new audience opportunities to grow attendance and revenue, including lapsed buyers, families, students, and alumni
Collaborate with the ticket sales team to share targeted lead lists and support outbound campaigns
Serve as the primary point of contact for digital marketing within the ticketing department
Work cross-functionally with athletics marketing, creative, and ticketing teams to coordinate messaging and maximize campaign reach
Stay current on digital marketing trends and make recommendations to enhance strategy and results
Assist in training student interns or part-time staff on marketing platforms and tools as needed
Other job-related duties as assigned
What You’ll Bring
Bachelor\'s Degree in Marketing, Communications, Sports Management, or a related field preferred
2–4 years of experience in digital or email marketing, preferably in sports, entertainment, or higher education
Proficiency with email marketing tools (e.g., Eloqua) and customer management platforms (e.g., Paciolan, Salesforce)
Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously with minimal supervision
Excellent written and verbal communication skills
Creative mindset with attention to detail and a focus on fan experience and customer engagement
Experience working in a ticketing or athletics environment
Familiarity with fan engagement strategies and sports marketing
Understanding of NCAA and university communication compliance policies
Ability to speak, hear, and interact verbally with clients, guests, and university personnel both over the phone and in person at the window
Ability to effectively present information and respond to questions from groups of managers, employees, customers, and the general public
Ability to contribute to the maintenance of good working relationships with all members of the division
Possess attention to detail, ability to remain calm under pressure, and ability to demonstrate supervisory and leadership skills
Must be able to problem-solve and make decisions quickly and with knowledge and authority
Ability to exhibit the highest professional standards and ethical behavior with regard to adherence to the NCAA Conference, University, and the Department of Athletics Code of Ethics and rules and regulations
Belief that a culture that encourages collaboration, flexibility, equity, and fairness that enables individuals to contribute to their full potential, feel valued, and supported is key to success
Ability to work evenings, weekends, and/or holidays as required
Knowledge of Photoshop or other graphic editing software is a plus
Excellent computer skills with proficiency in Microsoft applications and operating systems
Travel, Lifting, Physical Requirements
Available to work athletic events, including home games and special events in evenings, on weekends, and some holidays as required
The work is typically performed in an adequately lighted and climate-controlled office environment
May require occasional travel
The work is sedentary in nature
Walking, standing, bending, and carrying of light office items are required
What We Do Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is powered by Partnership. Visit Playfly Sports online at playfly.com
What We Stand For At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. For California and UK Residents, please read our Privacy Policy
#J-18808-Ljbffr
THE RUNDOWN
Playfly Sports is looking for a Manager, Email & Digital Advertising to join our team at the University of Toledo. Position : Manager, Email & Digital Advertising Location : Toledo, OH The Manager of Email & Digital Advertising is a key member of the University of Toledo Athletics Ticketing team, responsible for leading and executing digital marketing strategies to drive ticket sales and enhance fan engagement. This role focuses on planning, coordination, and oversight of digital and email marketing campaigns, with an emphasis on strategic messaging, audience targeting, and performance tracking. The ideal candidate brings a creative mindset, strong organizational skills, and a keen eye for campaign results.
What You’ll Accomplish
Manage the marketing automation components of the Paciolan Contract
Manage the marketing software, including Eloqua, Alive5, etc. Digital
Develop and maintain relationships with off-campus representatives regarding any events held at the athletics venues
Plan, manage, and execute digital marketing campaigns across email, paid social, display ads, and retargeting platforms to promote ticket sales and events
Align digital strategy with the overall goals of the ticketing department and larger Athletics brand
Work closely with creative and communications teams to develop compelling content, graphics, and calls to action
Develop campaign calendars and timelines that support season tickets, mini plans, single-game sales, and special events
Lead email marketing strategy for the ticketing department, including list segmentation, content planning, and scheduling
Build and manage email campaigns for ticket promotions, game-day information, renewals, and fan engagement
Coordinate the setup and delivery of automated workflows (e.g., welcome series, post-purchase messages, win-back emails)
Conduct A/B testing on subject lines, copy, and send times to optimize open rates and engagement
Ensure compliance with email marketing best practices, university guidelines, and NCAA regulations
Create customer segments based on purchase behavior, engagement level, and fan demographics using existing CRM and ticketing platforms
Leverage marketing platforms and basic analytics to measure campaign effectiveness and fan response
Identify new audience opportunities to grow attendance and revenue, including lapsed buyers, families, students, and alumni
Collaborate with the ticket sales team to share targeted lead lists and support outbound campaigns
Serve as the primary point of contact for digital marketing within the ticketing department
Work cross-functionally with athletics marketing, creative, and ticketing teams to coordinate messaging and maximize campaign reach
Stay current on digital marketing trends and make recommendations to enhance strategy and results
Assist in training student interns or part-time staff on marketing platforms and tools as needed
Other job-related duties as assigned
What You’ll Bring
Bachelor\'s Degree in Marketing, Communications, Sports Management, or a related field preferred
2–4 years of experience in digital or email marketing, preferably in sports, entertainment, or higher education
Proficiency with email marketing tools (e.g., Eloqua) and customer management platforms (e.g., Paciolan, Salesforce)
Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously with minimal supervision
Excellent written and verbal communication skills
Creative mindset with attention to detail and a focus on fan experience and customer engagement
Experience working in a ticketing or athletics environment
Familiarity with fan engagement strategies and sports marketing
Understanding of NCAA and university communication compliance policies
Ability to speak, hear, and interact verbally with clients, guests, and university personnel both over the phone and in person at the window
Ability to effectively present information and respond to questions from groups of managers, employees, customers, and the general public
Ability to contribute to the maintenance of good working relationships with all members of the division
Possess attention to detail, ability to remain calm under pressure, and ability to demonstrate supervisory and leadership skills
Must be able to problem-solve and make decisions quickly and with knowledge and authority
Ability to exhibit the highest professional standards and ethical behavior with regard to adherence to the NCAA Conference, University, and the Department of Athletics Code of Ethics and rules and regulations
Belief that a culture that encourages collaboration, flexibility, equity, and fairness that enables individuals to contribute to their full potential, feel valued, and supported is key to success
Ability to work evenings, weekends, and/or holidays as required
Knowledge of Photoshop or other graphic editing software is a plus
Excellent computer skills with proficiency in Microsoft applications and operating systems
Travel, Lifting, Physical Requirements
Available to work athletic events, including home games and special events in evenings, on weekends, and some holidays as required
The work is typically performed in an adequately lighted and climate-controlled office environment
May require occasional travel
The work is sedentary in nature
Walking, standing, bending, and carrying of light office items are required
What We Do Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is powered by Partnership. Visit Playfly Sports online at playfly.com
What We Stand For At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. For California and UK Residents, please read our Privacy Policy
#J-18808-Ljbffr