Brand Marketing & Social Media Lead - Celebrity Brand Incubator
Formhouse, Los Angeles, California, United States, 90079
Overview
About Formhouse We are a brand incubator that turns cultural influence into enduring businesses. We collaborate with leading creators and celebrities to launch original fashion and lifestyle brands defined by distinct identity, real consumer value, and long term potential. Backed by a globally recognized entrepreneur and partnered with one of the largest creator platforms in the world, we design, launch, and scale brands with cultural impact at their core. Our approach blends world-class design, rapid development cycles, deep creator partnerships, and a strong POV on storytelling and aesthetics. Location:
Hybrid role based in our Hollywood office. Onsite time will vary depending on collaboration needs. Position Type:
The role will start as a contract position with the intent to convert to a fulltime role based on performance and as brands launch
Responsibilities
Build brand stories and DNA from scratch by developing a narrative that drives awareness, credibility, and lasting brand love
Lead social end-to-end across Instagram, TikTok, and wherever the audience is through content creation, publishing, community management, and performance tracking while overseeing creative production (inhouse or with agencies) and maintaining high quality and consistency
Build influencer and creator programs by finding the right voices, managing relationships, and driving authentic engagement across all tiers
Run integrated campaigns across social, email, SMS, and web by making sure everything feels cohesive and on brand
Partner closely with founders, designers, creators, and external teams to bring launches to life
Use data to get better by analyzing what's working, testing new ideas, and constantly improving
Qualifications
Led or supported the launch of a direct to consumer brand from the ground up (inhouse or agency support)
Understand social and creator culture and what’s emerging on Instagram, TikTok, YouTube, and Reddit
Strong taste and can turn strategy into content worth sharing
Strategic but also execute on the details
Make decisions based on data
Thrive in fast, scrappy, zero to one environments
What We're Looking For
5+ years in brand marketing, social, or content at a DTC, consumer, fashion, or lifestyle brand
Deep platform fluency and an intuitive sense of what performs and why
Excellent writing with an ear for voice and storytelling
Strong visual taste that aligns with premium consumer brands
Experience with email/SMS platforms like Klaviyo is a plus
Shopify or ecommerce experience is a plus
Why Join
Real ownership from day one, you'll shape how brands are built and launched
Variety: you'll work on multiple brand launches, not just one product forever
Creative freedom with strategic influence and direct access to founders
Required Application Details Please share work samples, portfolios, or social accounts that show your brand building experience
#J-18808-Ljbffr
About Formhouse We are a brand incubator that turns cultural influence into enduring businesses. We collaborate with leading creators and celebrities to launch original fashion and lifestyle brands defined by distinct identity, real consumer value, and long term potential. Backed by a globally recognized entrepreneur and partnered with one of the largest creator platforms in the world, we design, launch, and scale brands with cultural impact at their core. Our approach blends world-class design, rapid development cycles, deep creator partnerships, and a strong POV on storytelling and aesthetics. Location:
Hybrid role based in our Hollywood office. Onsite time will vary depending on collaboration needs. Position Type:
The role will start as a contract position with the intent to convert to a fulltime role based on performance and as brands launch
Responsibilities
Build brand stories and DNA from scratch by developing a narrative that drives awareness, credibility, and lasting brand love
Lead social end-to-end across Instagram, TikTok, and wherever the audience is through content creation, publishing, community management, and performance tracking while overseeing creative production (inhouse or with agencies) and maintaining high quality and consistency
Build influencer and creator programs by finding the right voices, managing relationships, and driving authentic engagement across all tiers
Run integrated campaigns across social, email, SMS, and web by making sure everything feels cohesive and on brand
Partner closely with founders, designers, creators, and external teams to bring launches to life
Use data to get better by analyzing what's working, testing new ideas, and constantly improving
Qualifications
Led or supported the launch of a direct to consumer brand from the ground up (inhouse or agency support)
Understand social and creator culture and what’s emerging on Instagram, TikTok, YouTube, and Reddit
Strong taste and can turn strategy into content worth sharing
Strategic but also execute on the details
Make decisions based on data
Thrive in fast, scrappy, zero to one environments
What We're Looking For
5+ years in brand marketing, social, or content at a DTC, consumer, fashion, or lifestyle brand
Deep platform fluency and an intuitive sense of what performs and why
Excellent writing with an ear for voice and storytelling
Strong visual taste that aligns with premium consumer brands
Experience with email/SMS platforms like Klaviyo is a plus
Shopify or ecommerce experience is a plus
Why Join
Real ownership from day one, you'll shape how brands are built and launched
Variety: you'll work on multiple brand launches, not just one product forever
Creative freedom with strategic influence and direct access to founders
Required Application Details Please share work samples, portfolios, or social accounts that show your brand building experience
#J-18808-Ljbffr